Shopify is an e-commerce platform. Founded in 2004, it hosts close to half a million online stores. His secret? An attractive value for money and above all great freedom with regard to personalization thanks to freemium Shopify themes. The personalization feature on Shopify has its interest and makes sense in terms of optimization. Any online store must adopt an SEO marketing strategy, the question is which one. Here is a quick guide to help you navigate the murky waters of SEO for Shopify store.
Analyze The SEO of Your Shopify Theme
It is perhaps no longer a secret for anyone. The theme of its website must be chosen carefully, for many reasons. A theme is not only about allowing you to put colors and columns to the right or left. Above all, it helps you to represent your brand, your universe and to make reading your site pleasant.
Each theme has its own performances on the canvas. Depending on your needs and objectives, you should choose a freemium Shopify theme whose performance matches your requirements, especially in terms of SEO. Choosing the right freemium Shopify theme will give you the keys to creating an efficient and profitable online store.
Techniques To Optimize Your E-commerce on Shopify
The rules of Shopify natural referencing differ very little from those used for other websites. To increase the SEO of Shopify store, you can use different techniques, such as On-page optimization or the use of Apps.
On-Page Optimization
On-page referencing methods are part of the basic techniques of natural referencing. What does it consist of? With on-page SEO you optimize all the content of your pages. For an e-commerce site, this concerns all pages, including product sheets. The on-page optimization meets several criteria including the exploitation of the title tag, the use of the h1, h2 and h3 tags, the density of keywords, optimized meta-descriptions, etc.
So many ways that will help you in your SEO marketing strategy. However, for various reasons such as a change in the behavior of your target customers or change in the algorithm of different search engines, SEO is almost always a process in progress. This is why, it is essential to check from time to time, the performance of your site.
The SEO of Shopify store is simplified because you have access to everything you need to complete and modify your data as Meta descriptions directly from the backend. You can also link your Google Analytics account to it.
The Apps
The use of Apps can play an important role in the referencing of your online store. With these Apps, you have the ability to add tools, which can make all the difference with your competitors. Tools to help you manage your newsletters or your sales. The only catch, being that the use of the applications can slow down your site. You must, therefore, be particularly careful in your choices when you decide to use them.
A Fast Site: The Secret of Your Profitability
The loading speed of your online store is extremely important. Studies have shown that visitors tend to close a site faster if it takes too long to load. For an e-commerce site, this can represent a big loss. In addition, having a relatively fast loading website improves your positioning in Google.
On Shopify, you can use the same means as on another host to optimize the loading of your site. For this, you have at your disposal different methods:
- Minify your code (JavaScript, CSS, and HTML)
- Compress your images
- Use a content delivery network
- Leverage browser caching
- Use Shopify coupon code for the discount
The increased speed of your online store has a direct impact on the user experience.
The User Experience, the Key To Obtaining Satisfied Customers
Tools such as Google Analytics or User testing give you information on the behavior of users on your site. Crucial information for your SEO. Because they will allow you to know what is working and what is not, and therefore to make the appropriate adjustments.
The performance of your SEO for Shopify store must above all help improve the user experience. To achieve this, you think about what the user sees when they visit your site. What is he looking for? Can he easily find the information he needs? Is the site fluid and clear?
All these questions are essential because they give you the opportunity to better understand the user experience. If the answers to the questions asked are not positive, you will have all the cards in hand to implement the actions and improve the user experience.
High-Quality Content: The Basis of Effective SEO
Google search results are a set of websites offered to the Internet user in relation to their request. A site appears in these results only if Google edits it as being relevant to the query. For a site to be well-positioned on a request, many criteria are taken into account. The quality of the content is one of the major elements in the selection made by the search engine.
Having quality content on your site is the basis of good SEO, and this is no exception on Shopify. Working on your content is a way to generate more lead and increase conversions. This is the mission of a Shopify SEO Expert.
How to Integrate Your Content?
Obtaining the best possible performance thanks to the content of your site is possible provided you know how to go about it. Here is the advice from a Shopify SEO specialist:
Take Care of the Presentation of your Home Page
The home page is the first thing the user sees when they arrive at your site. It should allow him to understand at a glance what you are selling and if it corresponds to what he is looking for. It must also give a minimum of clues that will represent your brand image and your values, it can be a slogan or an image.
Optimizing Product Sheets
Make sure that each of your product pages is well optimized. Avoid using the same phrases as much as possible for different products. Optimize your images using description and name. Always write all product descriptions. The descriptions given by the supplier are, most of the time, already used on other sites.
Avoid Duplicates
If you need to duplicate a page, add tags to the priority page to make it more visible.
Create Redirect Pages
When a product is no longer available for sale, do not delete the corresponding page, instead create a redirect page.
The Importance of the Blog for Your Site
Feel free to blog on your Shopify online store. The blog has many advantages in terms of SEO:
Witness Your Expertise
Allows you to integrate long-tail keywords, that is to say, less competitive and more relevant
Improve Your Positioning
The blog is also an excellent means of communication. It creates contact with your customers and allows you to regularly promote your site on social networks. SEO is a long and constantly evolving task, remember to call on an SEO expert, who will help and advise you throughout the process.
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