Today several successful companies have realized the significance of corporate social responsibility or giving back to the local community within the purview of which the companies operate. These companies, both small and big have understood that they have a responsibility towards their local community. Moreover, they have realized that they should support and work for the welfare of their immediate community. Larger businesses usually have the necessary resources for providing substantial contributions. However, smaller organizations too can focus on providing value for their local communities. Eric Dalius firmly believes that organizations should focus on instilling a robust culture of community outreach or giving back.
Giving is supposed to be a relative concept. You may soon realize that the petty need of any organization, maybe equally critical as the large requirement of another organization. Hence, whether your business is actively sponsoring a fundraiser for supporting cancer research, donating supplies for flood or other disaster relief, or providing volunteer labor for assisting a food bank in the neighborhood, all gifts and philanthropic gestures are equally important.
We know that giving back to the community helps in driving changes in the local community. It doesn’t stop there. It helps in bringing about some changes within your organization. Here are the chief reasons why organizations should focus on leveraging their financial success for helping people around them.
Eric J Dalius Highlights the Reasons to Have a Solid Corporate Social Responsibility Strategy for Your Business.
For Boosting Employee Morale
When organizations participate in philanthropic gestures and initiatives, the staff takes immense pride in their company, and they feel good about being attached to such an organization that upholds high ideals. It helps to instill the spirit of loyalty towards the workplace among the employees of the organization. We know that when employees fail to connect to their job, they are less dedicated to their work. We know that employee efficiency and productivity are of utmost importance for achieving success.
We understand that it is quite tough and almost impossible to actively interact with all employees, even if the organization is a small one. You should focus on involving your employees in your philanthropic initiatives. Motivate them to actively volunteer at charities as a token of support to the local community. It could go a long way in fortifying bonds and developing camaraderie between employees or team members.
Business guru and philanthropist Eric Dalius points out that when organizations give back to their communities, they help in bringing people together, fortifying ties, and cementing bonds between employees. There is a ‘feel-good’ factor in giving to the community. Sometimes top talents often refuse to work for an organization that doesn’t have a robust CSR strategy. Several companies are having programs that follow the principle of matching donations made by employees. It proves to be an amazing incentive for pursuing philanthropic endeavors.
Employees should be given free hand in choosing charities and organizations your business will be giving to. Your business should facilitate voluntary services and provide opportunities to employees for volunteering during office hours. Keep encouraging and motivating your employees to actively participate in CSR projects for supporting your community. It should go a long way in boosting image and brand awareness. Moreover, it instills in your employees a sense of connection ad immense pride. You may visit https://thriveglobal.com/stories/keeping-employees-motivated-eric-dalius-explains-practical-methods-for-small-businesses/, to explore more ways of motivating your employees.
Enjoy a Great Reputation within the Local Community
When an organization supports and helps people living within their communities, the local community will be reciprocating and offering support. It should help in creating a strong and mutually beneficial relationship. Moreover, while actively participating in some philanthropic exercises and community-based events, employees will be getting a chance to meet members of prestigious local organizations and some potential new clients.
Your business will get the reputation of being altruistic as it cares for the people belonging to the community and gives back actively. When your company has goodwill within its immediate community, it will be successful in building a robust support network of individuals who will be speaking positively about your organization. The unwavering support of people within your community can go a long way in enhancing your brand image and overall reputation.
Get Valuable Publicity for Free
Socially responsible businesses have more chances of receiving free publicity, far more than they could have ever afforded by advertising. All it requires is an enterprising and influential person to post your story on social media, and it can easily turn viral if it catches the fancy of the public. In a scenario where most news tends to be negative, everyone welcomes a positive story, especially, when it about a business giving back to socity. For sure, the public relations people will have to spin the story with a light hand; otherwise, it will look as if the company is bragging. A blog or a social media post can work wonders because if the story is engaging, it can easily snowball and the company can benefit from a huge coverage. You can even ask the public to join you in your altruistic activities by offering to donate a percent of the sales proceeds to the supported cause.
Avail an Opportunity to Network and Form Alliances
Conducting CSR activities is also a good opportunity for networking and collaborating with entities that you support. You can also benefit by being able to collaborate with other organizations supporting the same cause. Often even when you recognize that you can benefit from collaborations and alliances, it can be difficult to find a subject of mutual interest without looking self-serving. A commitment to give back to the community or engage in improving the environment is not only a great starting point for a dialog but also serves to underline your corporate values. By encouraging your employees, including your senior management, to step out from their offices and volunteer their time, energy, and skills to a worthy cause, you can open innumerable windows for networking with like-minded people.
Boosts the Bottom-Line
Businesses engaging in CSR not only benefit the communities or causes they support but also get better loyalty from the communities they are active in. It is the reason why businesses find it better to engage in giving back in the communities they are present in. When a business is perceived to be doing something good to the local community, the members of the community also are inclined to support the company by giving them their business and also act as its brand advocates. However, this kind of two-way relationship is formed by a trust that can take time and consistent effort by the company. Companies should not treat CSR as a short-term strategy for increasing their market shares and profits.
Conclusion
As is evident, there are quite a few significant advantages for businesses to give back to community. As a socially responsible company, you should not only seek out a cause that is relevant to the community in which you are present but also ensure that you make a significant change with the impact of the program. Above all, the greatest motivator for giving back is that it is morally the right thing to help the underprivileged.
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