Get Protected: Why You Should Enroll in Amazon’s Brand Protection Program
Did you know that there were 2.5 million active sellers on Amazon in 2019, which has and will continue to increase by a million sellers every year? Because of the influx of competition, Amazon experts have forecasted that more and more ways to advertise will be made available on the platform.
Advertising venues like recorded and live video advertisements are expected to grow in 2021. These new ways to advertise give sellers the opportunity to be more competitive and aggressive with their marketing moves to stand out, catch buyers’ attention, and get the sale. It’s daunting, and there are many more tasks to do to ensure your Amazon business will be at par or even ahead of your competitors.
It’s easy to get lost with all the objectives that you need to tick off on your list, but prioritizing Amazon Brand Protection is of the utmost importance. The Amazon Brand Protection Program will provide you with powerful ways to protect your business and ensure that all of your efforts in ranking your product listings and making your brand known are secured.
Below are five main reasons why you should enroll in Amazon Brand Protection Program.
Assurance for Quality Content
On Amazon, you’ll spend a lot of time searching for keywords that will help your listing rank. Much more will be spent on strategizing the priority of these keywords. To get a full view of the playing field you’re in, you’ll also dedicate effort into looking at your competitors’ keywords. There’s no other way around Search Engine Optimization when it comes to getting a grasp of your competition.
Your effort will pour in as you brainstorm your Amazon PPC strategies. You’ll spend days and nights thinking of the most creative and catchy ads, and the right places to feature them. More than just time, you’ll invest a considerable amount of money to ensure that your marketing efforts are enough to get you noticed.
Amazon Brand Protection Program promises access to A+ content for both images and text, which are essential in digital marketing. You are assured that your Sponsored Ads (e.g., Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon Stores) will stand out. As your ads project authority and dependability, you can get more clicks and eventually higher sales conversions.
101% Protection for your Amazon Business
After all your hard work, don’t let black hat sellers on Amazon put the blood, sweat, and tears you exerted to waste. Protect your business by registering to Amazon Brand Protection.
Amazon is equipped with resources and bots to crawl through accounts on Amazon and proactively suspend sellers who are not abiding by Amazon’s Selling Policies and their Seller Code of Conduct. This feature is both good and bad news for sellers like you.
Amazon’s initiative is great because the platform will proactively suspend accounts that are not playing fair if detected. Here are some of the red flags Amazon monitors:
- Fake positive reviews
- Keyword stuffing
- Click farming
However, black hat sellers of Amazon have improved on their strategies as well. Only sharp eyes and close monitoring can save you from the more advanced tactics below:
- Fake negative reviews on your store
- Fake complaints that can be formally escalated to Amazon
- Safety complaints to Amazon about your products
- False infringement claims against you
With the help of an expert team, Amazon Brand Protection can stop these situations from happening through monitoring and brand registry. In case you’ve been targeted by these black hat sellers and your account gets suspended, your partner agency will assist you with getting your account back. For more details, check out this Amazon Suspension Guide.
Amazon account reinstatement specialists will know how to handle the suspension to keep your business operational. Experts also know how to maximize resources to reinstate your account immediately.
Provision of Intellectual Property Lawyers
You need to have a copyright, trademark, and intellectual property certification to register for the Amazon Brand Protection Program. However, securing this is a long process. As part of the services Amazon offers, they provide an IP Accelerator to help you with this challenge.
Through the IP Accelerator, you can look for lawyers who can help secure your certifications quickly. Because of the tedious process, Amazon lets sellers upload documents proving that the certificate is pending. While that’s happening, you can register for the Amazon Protection Program and enjoy its benefits instantly.
Authenticity Through Transparency Codes
Logos and brands are more than just status symbols. People associate them with quality and history. For example, the Nike Swoosh is more than just a logo. The Swoosh tells stories of athletes who have entrusted the brand for important sports events. Any shoe can have a swoosh, but only Nike has that history. That’s why it’s essential for customers to buy only original products and not counterfeits.
Counterfeits are rampant in the world of online selling, and Amazon’s solution is to provide full transparency. As part of your benefits when you register for Amazon Brand Protection, Amazon backs your product and guarantees its authenticity to customers. You will receive unique codes that customers can scan as proof that the products they buy from you are authentic.
Make sure to include this detail in your Sponsored Ads to market your products, inform your buyers, and keep them from buying fakes.
Amazon’s Project Zero
Take accountability and be the first to protect your account from wrongdoers by maximizing Amazon Brand Protection Program’s Project Zero.
As the name suggests, Project Zero is Amazon’s way of zeroing on the black hat sellers of Amazon. Through this project, sellers and partner agencies handling their Amazon management are empowered. They are allowed by Amazon to take action and call out counterfeiters and hijackers through cease and desist emails.
Your team of Amazon Brand Protection experts will help you develop an email template for your store, with the goal to stop black hat practices from being used against your business.
Final Thoughts
These five reasons should be enough to convince you to register for the Amazon Brand Protection Program. All these solutions offered by Amazon will protect your business from unsavory practices, and help your business succeed.
Remember that as you continue to grow your business you not only grow in sales, but you also become a target to the practices of counterfeiters, hijackers, and other sellers who will do anything and everything to get ahead. Protect your hard work and your business, and register your account to the Amazon Brand Protection Program now!
JayceDigital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
