What is
Facebook Pixel
API?
Facebook Pixel API, also known as Conversions API, is a tool offered by Meta for advertisers to track website events and measure ad performance.
Here are some key things to know about Facebook Pixel API:
Tracks website events:
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Such as purchases, signups, or adding items to a cart.
Improves ad measurement:
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Pixel API offers a more accurate way to measure ad performance
Server-side integration:
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Pixel API requires integration with your server to send event data.
Data privacy and reliability:
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It can improved data privacy and reliability for tracking conversions.
CRM Integration with Conversions API:
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Conversions API allows you to send data directly from your CRM to Facebook.
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