What is  Facebook Pixel API?

Facebook Pixel API, also known as Conversions API, is a tool offered by Meta for advertisers to track website events and measure ad performance.

Here are some key things to know about Facebook Pixel API:

Tracks website events: 

Such as purchases, signups, or adding items to a cart.

Improves ad measurement:

Pixel API offers a more accurate way to measure ad performance

Server-side integration:

Pixel API requires integration with your server to send event data.

Data privacy and reliability:

It can improved data privacy and reliability for tracking conversions.

CRM Integration with Conversions API:

Conversions API allows you to send data directly from your CRM to Facebook.

Top 10 Most Popular Social Media Platforms