Whether it’s to help boost awareness for an individual freelancer, or to help increase recognition for a larger business, building a brand and making yourself more marketable is difficult.
A good brand helps you and your business become more recognizable and ideally more trusted so that an increasing number of people start using your product or service. Good branding can help you become an authority in your domain and this is critical for achieving business success. Here are some top ways to build a brand and make yourself more identifiable.
Get a Logo
Logos are essential for building a lasting and memorable brand as it can help keep your business in people’s head and encourage more users. There are some brands out there now that don’t even display their name and just use a logo because their authority and recognition is just so high – such as Nike or Amazon.
To get your business to the same level, your logo needs to be good. There are five principles of an effective logo design, these are that it needs to be simple, so that it can be transferred to other mediums and shrunk and enlarged while still being easy to see; memorable; timeless so that it doesn’t become outdated; versatile; and also appropriate. You want to consider the colors you use for the logo as they need to connote your values and be sure not to use too many, less than four is a good thing to aim for.
Use Direct Marketing
Direct marketing is a great way to build a brand as it can help make conversions and grow a robust customer base. Although digital marketing is a good way to get your brand in front of a lot of people, they may not ever engage with it. Direct marketing such as SMS or email marking has much higher chances of success, helping you to become more profitable.
Using business cards is also a useful form of direct marketing as it’s a far more personal and intimate way to network and build connections. It’s a good idea to make custom designed business cards that display your brands personality while remaining consistent with the theme of your brand.
Figure Out Your Personality
All of a business’s content, be it online through social media and their website, or in print, needs to have a certain tone of voice to convey a personality to help it become memorable. You don’t want your correspondence and articles to read cold and bland, as this will put people off and stop you from growing.
If your business is creative, use a friendly and fun tone of voice; if it’s in logistics, make it sound assured and confident. The right tone of voice and personality will help make it easier to attract your ideal target audience, so don’t underestimate it.
Figure Out The Look of Your Brand
To help your brand to grow, you first want to find the right look that best represents your brands values, service, and personality. The colors you use and overall design can help a lot in defining what your brand is about and can make customers aware on what they can expect. Firm lines and smart fonts suggest professionalism and control while block colors and more playful fonts are more creative. To help boost your brand find the right look and then stick to it so that you can become recognizable.
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
