There is a proverb, “Old is gold”, which means “older things are as valuable as gold.”
In the world of online selling, email marketing is considered gold.
The first email was sent in 1971, that’s before the dawn of the internet.
Emails are the oldest marketing platform that helped and still helps companies stay connected with their audience and reap great ROI.
Before the pandemic, there was a myth revolving around email marketing.
Many people believe that the evolution of social media platforms will put an end to emails.
But, the pandemic proved it wrong.
There was a 45% increase in the number of emails being sent compared to the pre-pandemic. And still, the rate is alarmingly growing every year.
Therefore, as a business owner, you should start using email marketing to reach, nurture and convert your audience and avoid introducing email marketing mistakes to make your email campaigns stand out.
Here are the top seven email marketing tips for 2023:
1- Embrace The Power of AI
For every marketer, access to data is a piece of cake. 61% of the marketers say AI is an imperative aspect for their data strategy.
But, the only setback is the time consumption. It is hard for humans to collect, evaluate, segment, target, and process data using advanced technologies and software to enhance your email marketing impact.
This is where AI can help. Modern day CMS software leverages the power of AI to provide more personalized and effective messaging with the email subscribers.
You can use AI to gather info, segment, and target your customers efficiently.
Here are some of the areas of email marketing that you can enhance using AI:
- Creating email subject lines that improves open rate.
- Sending email to people at the right time when they are most likely to take action.
- Sorting out your email list (removing people who are not engaging with your emails).
- Personalizing emails depending upon your buyer persona.
- Structuring your email campaigns for increased conversions.
AI analyses your customer’s behaviour and buying patterns and segments them to run your campaign efficiently.
2- Use Hyper-Personalization
Emails with personalized subject lines have a 26% increase in click-through rate.
Customers expect brands to value them more. Personalization in emails gives the sense of importance they wish for.
Personalization is an evergreen technique used to increase brand awareness, build relationships with customers, and re-engage with prospects.
The ultimate goal of personalization is to improve the conversion rate and revenue.
Great, isn’t it?
But, unlike the old-fashioned way, just addressing people by their name in the subject line or at the start of the email is not enough. People expect way better than that.
You have to analyze your audience’s behaviour, interest, and purchasing habits and send emails that suggest products they will be interested in making a purchase. That’s the personalization people are expecting.
Apart from that, most people do abandon their carts. There are several reasons why people do so and also they are ways to reduce cart abandonment.
Sending them personalized reminder emails can improve ecommerce conversion rate.
That’s what hyper-personalization is all about.
To do this, you have to collect your customer details and track their behaviour patterns to prepare a killer email template. Building an effective email list is crucial for higher email conversion rates.
But, this can be a time-consuming process for marketers.
To limit it and make it effective, you can use the power of data to collect customer information, assess their behavior, and then produce email content that’s relevant to them.
Remember to be successful with email marketing, you have to be consistent and share relevant and high-quality content that resonates with your customer.
3- Be Creative With Designs
Visuals are much more impactful than words. One single picture is worth 1000 words.
Designs and visuals are far more prone to entice your audience.
It is similar to designing your website to engage, drive and give that “wow” feel to your audience. You should put the same effort into your email designs too.
Come up with creative design ideas that follow the principle of good design and mix it up in your template to engage with your audience.
You have got only three seconds to seize your audience’s attention. So, stick to the point and be well-structured. Keep your content short, crisp, and concise.
If the content is one-half, the look of the email is the other. The visual of the email lures the audience to continue reading your content.
You can use attractive videos to engage your audiences. Make sure to use an online video editor to edit your video before you hit the send button. Video email marketing is one of the best ways to grab user attention.
4- Leverage The Power of User-Generated Content
Trust is business.
Once people trust you, they will never mind paying you. Without trust, there is no business.
Exploit your significant asset to build trust. It is the customer testimonials and reviews that enhance your credibility and help build trust.
Users are more likely to trust a third person’s words than the brand.
89% of the people check customer testimonials, reviews of the product, and star ratings before making a purchase.
Hence, sharing positive testimonials and reviews with your audience will get your job done.
Add testimonials, reviews, poll results, and photos of a satisfied customer in email with a call to action to boost people’s trust.
5- Optimize For Mobile Devices
Now everyone has a mobile phone. People check their emails whenever and wherever they’re.
Stats tell us that 52% of people are less likely to engage with emails that are not optimized for mobile phones.
You can’t expect people to zoom in and look at your content. Even though you have given a fantastic, compelling offer or a fabulous newsletter, it doesn’t matter. If your emails are not optimized for mobiles, it goes straight into the trash.
So, it is better to optimize your email template for mobile devices before sending it to your customers.
Check your email on all devices and analyze how your emails are projected on each device. Based on that, optimize for core web vitals to improve UX for more conversions.
6- Use Interactive Emails
The interactive email marketing trend is getting stronger and stronger every day.
Many brands have used it and have got much better customer traction, engagement, and open rates.
To make your emails more interactive, add up some games relevant to your business and product.
People love games. Your simple, artistic, and funny games can make your email more interactive.
Likewise, you can send offers, gift coupons, t-shirts, holiday cards and conduct polls and surveys to improve your interactiveness, resulting in high open rates.
7- Create More Customer Appreciation Emails and Newsletters
People love brands sending appreciation emails.
Sending birthday emails with an offer or promo code results in a 342% increase in revenue.
Sending personalized emails makes your customer feel special. It helps you create an emotional bond with your customer.
Moreover, it builds trust, increases your engagement, and makes people loyal to your brand.
Apart from birthday emails, you can also send:
- Anniversary emails
- Offer emails
- Thank you emails
- Welcome emails
- Engagement emails
You can use newsletters to share inspiring stories, curated content, industry thoughts, updates, and so on to keep your customer engaged.
It is one of the holy grails of email marketing. You can use customer appreciation and newsletters to increase your website traffic and conversion rate.
Conclusion
We have faced a lot of obstacles in the last two years. Now, 2023 is a different story. Start to write your business story with the top seven impeccable email marketing trends to improve your revenue.
A new future awaits you. The above-given trends will surely help you achieve your business goal quickly. Incorporate all the trends given above, explore its benefits, and stick to the ones that work.
Happy email marketing!
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