If you want more traffic to your website, SEO is a proven way to get more attention on the internet and have more curious visitors visit your website.
Search engine optimization is one of the easiest and simplest ways to get noticed on the internet. The goal of SEO is to have your website rank number one on SERPs. On average, Google gets 3.5 billion searches a day. Therefore, SEO is used to get your site more visibility and have your website show up in relevant searches.
SEO is a key factor in driving more traffic to your website. By following the latest SEO trends, you can get the results you aim for when promoting your brand.
What are SEO bots, and how do they work?
Here’s an SEO tip for 2024. Google uses bots to crawl your web pages and put them in an index. Google then uses powerful algorithms to analyze the index and rank your website according to SEO trends.
The algorithm of SEO and the crawler’s goals are always changing. Hence you have to regularly update your site for SEO purposes to get the best results.
To get your site noticed by Google, you need to create quality content that has keywords placed at crucial points in the content. You also need to construct your site architecture so that crawlers can easily crawl the content on your website. Finally, your site should be mobile-friendly and have viable backlinks, as this is another way to get Google to rank your website.
In this blog, we’ll look at how you can use SEO services to get more traffic in 2024 and the best practices you should follow in SEO.
1) Adding Core Web Vitals to your website
Core Web Vitals are a new set of metrics that Google added to its protocol for your website to be ranked on the search engine. Core web vitals can be divided into three main factors. These factors are Loading, interactivity and visual stability. These three metrics are dependent on one thing: the speed of your website, i.e., the amount of time it takes for your website to load. Therefore, core web vitals are an important ranking factor by Google, and it helps crawlers index your page higher than a website with speed and loading issues.
2) Search Intent and Google’s BERT
Search intent is the intention with which a user is searching on Google. BERT, which stands for Bidirectional Encoder Representations from Transformers, is a key part of finding intent for search queries.
The use of BERT is to find the intention of searches by users of Google and produce results that align with the customer’s actual intention. BERT functions in 7 different languages and using Machine learning and AI to understand searches made by users.
The usage of your keywords is an important part of BERT. Take, for example, the keyword ‘ Karate.’ If someone searches the martial arts’ Karate,’ they would just type in the KW’ Karate,’ in which case Google would show results for what is Karate.
However, if someone was to type in Karate Classes, Google would only show results for Karate classes which is a commercial keyword.
BERT depends on the Keywords you use in your content.
Another example of BERT is if someone searched for ‘Karate expert,’ which could be a search for Karate or Karate lessons and has a dual intention.
In this case, you need to do your research on Keywords and find out the intent of most people who do such a search. Accordingly, you should create content for your website.
3) Keyword research should get center stage
Keywords are the words that Google crawlers look for when indexing your page. Keywords should be researched and placed at crucial points in the content so that you can get the best results. Keyword research is the process of using Google’s dashboard to find the words that people are searching for on Google using SEO statistics.
When adding keywords to your content, you should understand the intent of the searcher. You have to ensure that the content in your website, business page, metadata, and more matches the searcher’s intent.
Here’s how you can get more success from your keywords:
- Use long tails keywords within your content. Long-tail keywords are those keywords that searchers use when they are closer to buying a product. Long-tail keywords are very specific in nature and describe the exact needs of the customer. You can find Long tail keywords on the google console.
- Understand intent when adding keywords to your blog. Keywords with intent are fewer to find; however, they give more click-through ratios than just ordinary keywords.
4) Create original content
The content you create online should be original and of high quality if you want to get more clicks on your website. Google ranks original and trustworthy content higher than content that is plagiarized. There are thousands of articles on the internet that have similar content. It is for this reason that Google gives importance to original content that educates the user.
Some examples of unique content on the internet are website content, branding, blogs, case studies, original research and more. Unique content makes your brand E.A.T according to Google, which stands for Expertise, Authoritative, and Trustworthy. You should always check Plagiarism in your content before publishing it on any blog or website.
5) Voice Searches
According to Google, nearly 3.5 billion people use voice searches on Google to get the assistance they need. Voice search keywords are long tail and are high on intent. They rely on the BERT model, which we discussed earlier in this blog. Voice search optimization is a growing field, and with so many people using voice searches, it is important to add it to your SEO strategy.
6) AI-based research
A lot of what Google achieves on the internet is a result of its strong AI capabilities. Algorithms are not easy to understand, and they are constantly changing. However, using AI and Machine learning as part of your SEO strategy can be a game-changer for creating content that ranks your website on Google.
There are a number of companies online that devote their time to understanding Google algorithms and helping you use insights to rank your website. Companies like Hubspot and Market Muse can assist you in deciphering the latest algorithm and tell you how you can rank your website. It’s something you don’t want to miss out on.
7) Youtube Video Marketing
When it comes to videos on the internet, the first thing that comes to mind is Youtube. Youtube is the second largest place to search for videos on the internet after Google.
In order to get a better ranking of your website on Youtube, you should create a description of your channel while using authoritative keywords. These keywords do not need to be packed into your channel description but instead need to be authoritative and give a clear description of what you have to offer.
When creating your video description, you can rely on the Youtube autocomplete feature that gives you prompts of what is the best title to create for your video.
8) Get to Position zero
Position zero is the snippet that occurs at the very top of the search result that gives an indexed answer to the search query you have made. Position zero is also known as a snippet and gives you a quotation of the search result you are looking for.
Marketers are not exactly sure how they can get their content to feature as a snippet. However, best practices like adding keywords to a definition seem to be of use. You can also format the content to be in bullet points, as this also seems helpful.
9) Influencer marketing
Influencers are personalities on the internet with millions of loyal followers. You can use influencer marketing by getting an influencer to talk about your product or service. By finding an influencer with the audience you need, you can promote your brand online by getting them to talk about your product.
Influencer marketing is a way to supplement your SEO strategy. Influencers create content around you that their audience will like. This content includes your products and services if you are doing an influencer campaign.
10) Gain valuable backlinks
Backlinks are valuable for businesses that want to get more visibility from Google. Backlinks are links on your website that divert users to other pages on the internet. Google regards backlinks as votes on your website. Websites with more backlinks are considered more authoritative and trustworthy than websites that have fewer or no backlinks. Google ranks backlinks highly, and by having influencer campaigns, you can get backlinks from influencers to your website.
Conclusion
Google Algorithms are continuously changing with SEO new updates, and hence the crawlers are always looking for new high-quality content to rank your website. By following the above protocol, you can increase your visibility on Google and get shown more often in search results.
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