Are you ready to take on the global market and wondering how to expand your brand internationally? Social media globalization is the way to go. Social media allows you to market to people on their terms, wherever they are, whether they’re sitting in front of a computer at their desk or browsing social media apps while waiting to catch a flight at the airport.
In this article, we’ll dive into social media’s role in global marketing excellence and what steps you can take to start growing your brand globally.
Social Media’s Role in Global Marketing
According to Statista, one of the primary benefits of leveraging the power of social media is increased exposure. Companies looking to drive growth and strengthen brand awareness on a global scale should dedicate more resources to improving their social media presence in their target markets.
But there are many other benefits beyond simply getting your name out there. For instance, social media globalization can generate leads, improve sales, and strengthen brand loyalty. With billions of uses across the globe, social media should be a central component of your global marketing strategy. It’s the most straightforward and often most effective way to get your brand in front of consumers worldwide.
But how and where do you begin? Let’s break down some simple steps you can take to start crafting your global social media plan today.
How To Craft Your Social Media Global Marketing Strategy
The first step in social media globalization is identifying where you want to expand your reach. You may already know where your business is likely to gain traction, but if you’re uncertain about which markets to focus on, looking at your social media analytics may offer some insight.
Facebook is a good starting point since it’s the most popular social media site worldwide and where global marketers see the most substantial return on investment. Luckily, they make it easy for you to check your stats for your page.
If your business has a professional Facebook page, go to the site’s page and look for a button that says “See Dashboard.” Once you’re on that page, click the “See More Insights” button. Once there, look for the tab that says “Followers,” and on the next page, you’ll have access to all the information on the people who follow your page.
You can see the number of followers your page has, age and gender information, and even which countries they view your page from. This information may be helpful in determining which regions could be a good target market for your product or service.
Tips for Implementing Your Social Media Global Marketing Strategy
Once you’ve identified your target market locations, start tailoring your social media strategy for those regions. For instance, determine which social media platforms people in your target markets will most likely use.
India, for example, banned TikTok in June of 2020. However, it has more Instagram and Facebook users than any other country. On the other hand, in China, where Facebook is banned, you should use a social media site like Weibo instead. So do your research to determine which platforms on which to concentrate your efforts.
If Facebook is a platform you want to focus on, try the Global Pages feature. Described as a platform for businesses “to provide localized versions of their content for their customers all over the world,” this feature allows you to keep unlimited market pages with content unique to each one. You can then direct users to a specific market page based on their preferred language and location. The Meta Business Help Center has more information about setting up and managing global pages.
Once you’ve identified which sites to use, post content when people in that region are most likely to be active on social media. You may also want to partner with a popular influencer in that area. Many tools can assist you in finding influencers by audience language and location as well as other relevant search criteria.
Finding the Right Team to Execute Your Global Marketing Plan
Typically, you want your brand messaging to have a consistent style and tone across all social media platforms, but true globalization is a bit different. You must do more than just post the same ads around the globe. Social media globalization requires you to tailor your messaging according to each target market.
Each culture has its social norms. What may be socially appropriate in one culture may be considered offensive in another. If you want to expand your business into a region, you should work with local experts who understand that area’s languages, customs, and cultural sensitivities.
Tailoring your marketing to specific regions without compromising your brand identity is a nuanced process that often requires the specialized expertise of an experienced marketing team. So aim to connect with a team of people who can strategically and effectively communicate with your target audience.
When venturing into the waters of overseas markets, having an accomplished team with extensive networks and resources is also a good idea. For instance, you may need to conduct market research, engage in strategic planning, or perform a risk analysis. After all, a global social media campaign must be executed with a clear and well-thought-out vision.
Whether you’re just getting your feet wet in overseas markets or are ready to dominate the globe, a team of professionals will work with you to elevate your brand to the next level. Marketing teams like those at InnoVision Global Marketing employ dynamic teams of skilled professionals who can navigate the complexities of global marketing with precision while maintaining your brand’s unique tone and voice.
Ready to achieve global marketing excellence through social media globalization? Partner with a team that will help you not only dream big but also think globally.
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
