The Importance Of Having A Well-Designed Website For A Small Business
Having a website is almost expected from a business. Consumers assume that a company will have a website available to use and is fully functioning. Along with the website, many companies harness social media’s power. It enables them to expand their reach and target a wider audience. It helps to increase the company’s visibility and potentially increase sales.
Despite the overwhelming power of social media and an online presence on a business, it is reported that 75% of businesses in the UK do not have a website. Without a website, some businesses may find that they will struggle to grow their business and reach the targets it has set. An online presence, particularly a website, holds valuable power that small businesses can utilise.
For small businesses looking to grow, attract more clients and remain in operation, having a well-designed website can help make a noticeable positive impact. The importance of having a well-designed website, especially for a small business, is overwhelming.
Establish The First Impression
First impressions are crucial in business. It could be an investor or client meeting the business leader for the first time; how they are dressed and introduce themselves will form the foundation of their opinion. As such, business leaders dress and act in a certain way to create a positive first impression.
However, first impressions are more than just physical introductions. First impressions can occur online when a potential client first uses the company’s website. A poorly designed website can almost immediately deter people away. The initial reaction to the website can cause many individuals not to explore the site any further. If potential customers find the site difficult to use and navigate, this can also discourage them from learning more about the company.
If you have limited skills in website design, consider using the services of companies, such as the web design Surrey-based business e-innovate.co.uk. Seeking professional support for creating a well-designed website can be incredibly beneficial, especially for smaller businesses. Building that solid first impression online can help increase the company’s chances of repeat clients. If customers have a good experience, they are more inclined to leave positive reviews about the business. These positive reviews can help create a solid first impression for the company online.
Competition Has Well-Designed Websites
If a potential customer compared the website of a tiny business with another. Both companies offer the same service or product at a similar price. A customer is more likely to choose a business with a well-designed website that is easy to navigate. Although the other company might have the most positive reviews, its outdated and visually unappealing website can quickly turn potential customers away. Instead, they will choose to invest in the services or products of competitors.
Investing time and money into web design can be a worthwhile investment a small business can make. They can create a website that helps them stand out from their competitors. With an outdated website, its quality is often low, something that potential customers will view as an indication of what to expect on the quality of the service or product. In addition to this, your competitors’ higher quality and well-designed website might rank higher than your website. When potential customers are searching for the service or product you offer, they will find your competitors’ site before yours and will likely choose them over you. A poorly designed website could mean that you are losing potential leads to customers, which could negatively impact your business long term and financially.
Updating your website and having it re-designed is the perfect opportunity to help you set your business apart from competitors. A fresh new website is your chance to highlight what makes your company the better choice than your competitors. You can showcase unique features and enticing qualities about the business to help entice customers to invest in your products or services.
Creates Consistent Brand Image
A shared goal amongst businesses is to gain new leads for potential sales. One of the ways to achieve this is by building up a strong brand image. Having a strong brand image can help your target audience become familiar with your business. When the time comes, and they need the services or products you deliver, they will know to look into investing in your company. The first place they will likely visit is your company’s website.
The website for your company is a crucial aspect of how your business is perceived online. Ensuring that your website design is consistent across each visited page is essential. Consistency in web design includes having the same layouts, fonts, styles and image quality across each page.
Without a consistent web design, a website can look unprofessional. Building brand recognition will also be challenging when each page features different fonts and color schemes. Your target audience will struggle to associate the colours your business uses. The website looks professional with a consistent scheme, and potential customers are more likely to stay on the site for longer.
The list of reasons why web design is crucial in business is endless. It helps to increase a company’s chances of building a wider audience, gaining new customers, and growing.
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
