Webinars are an excellent way to grow your sales funnel and build your brand. They are very effective tools that every marketer should have in their toolbox. For building leads, there are a few options that work better than a well-done webinar. The trick is knowing how to create a successful one so that you can use it for all of its potentials.
There are some basics that have to be covered for a webinar to work. You have to know how to promote it and then how to make it something that people will want to participate in. It isn’t complex but you have to understand some concepts. In this article, I will go over some of the basics so you can launch a successful webinar yourself.
1 – Cover all the bases for promotion
 The first key to launching a successful webinar is knowing how to get people to sign up. This means that promotion is crucial. And the first stage of promotion is to understand who is going to benefit from the webinar.
Create a profile of the ideal webinar subscriber so you can then get an idea of how the promotional campaign should go. The reason this is important is that there are a number of marketing strategies to try and the one that works will depend on who is being targeted.
For instance, if your target demographic is older couples in the suburbs, then send promotional mailers to their home since that method still works for marketing. They may not use social media that much so you can connect with them in a format they are familiar with. Just put a QR code on the material for them to go right to the sign-up page.
A younger audience is more likely to be found by using videos on Instagram or Youtube. You should focus your efforts on making good content for those platforms.
2 – Make it engaging
There are some webinars that are very dry and come across as academic lectures on topics that put people to sleep. The trick is to make it informative but also engaging. Make sure that the audience is able to feel a connection and wants to keep watching. If it gets boring they will tune out and click out of the webinar.
The content should be something that resonates with them first and foremost. Then, try something like adding a poll for them to complete during the webinar so they are interacting with you.
3 – Make clear calls to action
 To get people onto the next step when the webinar is over you will need to have some clear calls to action. Make them simple for people to use such as a button that will bring them to a form to fill in or to register for a membership. Whatever the action is they should know what it is and what they need to do to make it happen.
Before you put the buttons on the screen you should also lead into it by explaining that they can take action at this point.
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