Skyrocket Your SaaS Business Using These 5 Email Marketing Campaign strategies
The digital world has evolved to an extent where you might have little to no chance of succeeding if you don’t get your digital product to stand out. Selling software and profiting from it isn’t as simple as it once was.
Moreover, email marketing makes you stand out from the rest. Conversely, you are left behind if your email marketing campaigns aren’t doing well. Most new businesses focus on capturing leads and posting on social media, but that isn’t just it; email marketing allows this to happen.
Before you go anywhere, keep reading because, in this article, we will show you which kind of email marketing strategies you should follow to skyrocket your SaaS business.
5 email marketing strategies to follow
Use an email automation tool
You just can’t spend a bunch of hours writing an email, and then sending a bunch of emails to your subscribers. It takes up too much time, which isn’t something you want to happen. So the best option is to delegate, and the best thing to do for your email marketing campaign is to choose a tool capable of doing many things other than only sending out emails.
Email automation marketing tools can help you engage, analyze, and segment your subscriber list and effectively manage your campaign. Moreover, top email automation tools come with advanced features and are in your favor.
However, before you start using any email automation software. Here are a few things you need to take into consideration:
- Tool integration for experimenting with groupings, links, and opt-ins
- A/B testing for analyzing your performance and adjusting over time
- Email segmentation for dividing your contacts
Additionally, before you choose your software, make sure to see and learn how the software works. But if you want to delegate, let your marketing team take care of that!
Which tools should you choose?
There are many excellent email automation tools out there that you can use. Even though Mailchimp is a popular option, many alternatives are available for you to have an affordable marketing campaign. Here are a few options you can consider using:
- Flodesk: one of the fastest-growing email marketing platforms in the market. Flodesk helps small businesses design emails based on the personal preference of their subscribers. Likewise, Flodesk makes it easy for beginners and experts to create an email list and engage with their audience, allowing you to convert them into customers without having a website.
- MailerLite: provides a full-featured free plan that is great for micro-businesses and bloggers that want to grow their subscriber list. You also have 24/7 email and chat support from MailerLite.
- GetResponse: is an inbound marketing solution that allows you to connect with subscribers via email/ It increases functionality through app integrations such as WordPress, Stripe, Google Analytics, and more.
- Mailjet: is a marketing email solution. With Mailjet, you get two paid accounts, either essential or premium. Unlike any other monthly subscription, you’ll be required to join the premium plan if you send more than 50,000 emails monthly.
Do you need a cheap Mailchimp? Find more options here.
Add an opt-in pop-up form on your site
According to Mailchimp’s data, the email list growth rates have increased by more than 50% after adding a pop-up form on their site.
Pop-up forms are small windows that appear on the front of a website’s visual interface whenever a user clicks on a CTA or other page component. In short, it allows all visitors to fill in their contact information and sign up to become part of your subscriber’s list.
When a visitor enters your site and leaves without signing up, coming back is low. However, pop-ups still make it more possible for them to come back in comparison if you didn’t have any.
Some pop-ups appear when a visitor leaves a site and is the last chance of trying to get the visitor’s email address. In fact, according to a study, exit popups are shown to convert an additional 2% to 4% more visitors. Here is an example of an exit pop-up form below.
Create product comparison content
One of the best methods of creating an excellent email marketing strategy for your SaaS business is to create product comparison content.
If your product is already well-known, you can consider comparing it to the big players, but if not, compare it to those at your level—for example, Samsung vs. Apple, Asana vs. Trello, Mailchimp vs. Flodesk, and more.
You could try using your competitor’s product as an example and upselling your solution to what they may not have. What would an upsell look like? Here’s an example we took with Mailchimp
So, do you consider using Mailchimp or Flodesk as your email marketing tool? If you’re ready to decide, you’ve come to the right place. This review will help you decide which tool is the best choice for you!
At ( your tool’s name), we love to explore different email tools. Furthermore, we love to learn about the pros and cons of each email marketing tool; therefore, and our reviews, we usually look into various alternatives. However, we’ve created a built-in analytics tool for (your tool’s name), and we came across some excellent email marketing tools such as Mailchimp and Flodesk.
However, whichever marketing tool you choose to go with, our team wants to be a helpful addition to it. We want to provide you with the latest insights on your email list and have as many people sign up for you as possible. That’s why we think you should give (your tool’s name) a try!
Create an effective funnel
Every customer you have should have a unique experience or journey with your business, and this is where you can use this to your advantage. For example, if someone has already signed up for your SaaS email list from your site, a blog you wrote, or anywhere else, they already know what kind of value you provide. Your welcome email should give enough value to say it all.
Your SaaS email marketing funnel shouldn’t only pursue people buying stuff from you but also build a good relationship with your reader. For instance, if someone lands on your page from a site copy, call-to-action (CTA), social media channel, or anywhere else, it should look persuasive to them.
Of course, you can’t predict the customer’s final decision, but what you can do is still predict and set up buyer personas to ensure what they may think. Then, after you’ve written the email copy, segment your audience according to your lead generation strategy. Additionally, don’t forget to send emails accordingly and always predict the next step!
Create a sign-up landing page
Not all of your content and pages on your site can deliver the same purpose. It just isn’t possible. However, some pages will have a single purpose, such as a purchase, share, and more. So, the purpose of your landing page should be to get your visitors to sign up for your email list. For instance, here’s an example from Flodesk.
As you see in the picture above, Flodesk allows you to try their tool for free. A great call-to-action, especially the “no credit card required” part below.
So, instead of directing your viewers to your home page, you can focus on building your landing page with simple and fewer elements than other pages on your site that only ask them to sign up. After all, it’s always a good idea to make a good impression when your viewer lands at the beginning of your site.
Wrapping it up
Well, that’s about it for this article. These were our top five email marketing strategies you can use for your campaign. Even though many may underestimate email marketing campaigns, they’re still effective considering the fact that millions to billions of emails are being sent out each day.
What’s even more important is how much better you can convert your visitors into long-term customers with the proper email marketing strategies. However, no matter what you do, you never want to make your landing page look annoying with a bunch of pop-up forms everywhere, CTA’s, and long-complex texts.
Additionally, you don’t want to make your emails complicated either. Send out emails when you need to because you might seem rather annoying to your audience when you do it too often. After all, no matter how loyal your audience is, if you try to forcefully make them buy something from you, they might run away from your services forever!
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
