SEMrush and MOZ both provide SEO tools to Audit your site and rank your website on the search engines. So, it is necessary to choose one for the SEO activities of your website. SEMrush vs MOZ is actually a very competitive word because both are very popular SEO tools used in the marketing industry. And both are the great and amazing quality of features. Now, in such a situation make a comparison between them has become quite a challenge.
Although both of them give good results both have their own specialization. Maybe one is strong somewhere and another is weak. So here we will learn about the strength and weaknesses of both tools.
SEMRUSH
SEMrush is a Boston based software company. It provides online content marketing and visibility analytics software and tools. This software helps to work in SEO, PPC, SMM, content marketing, competitor analysis, and market research. For all this, it has designed a toolkit which is a combination of many tools. There is a tool to perform a specific activity of SEO. This will also be providing your free pro account to get SEMrush free trial with up to 14 days before starting your permanent using it.
MOZ
It is an internet software company which was founded by Rand Fishkin and Gillian Muessig in 2004. The company is based in Seattle, Washington, U.S., in the beginning, it was known as SEOmoz. It was started as a blog, where experts share their research and ideas. But from 2013, it was changed as Moz and started to provide SEO tools and services to the SEO industry. Now. It is very familiar among SEO work to find your website’s domain authority (DA) and page authority (PA) by using MOZ extension, which is absolutely free of cost for users.
Now as we have discussed above, both are providing SEO services. As a result, we have to make a SEMrush vs MOZ comparison to choose a better brand.
SEMRUSH vs MOZ COMPARISON
Both are the top and best SEO audit tool that gives service to marketing companies. And have strong features with good results. So, it can be a little tough to prove one of the best, but still let’s search better.
Keyword Research
SEMrush has more powerful keyword research tools that provide the best performing and least competition keywords. Moz keyword explorer generates keywords according to monthly search, organic CTR, and priority. SEMrush gives 500 keywords while Moz can give only 300. But Moz provides a fine difficulty efficiency of keywords. SEMrush will give you a score of keyword difficulty in percentage while Moz gives in a score out of one hundred.
Backlink Analysis
SEMrush has a good backlink checker, it gives the stats and facts about the sites. Moz does not share more information about sites. Tools included information about backlinks as do-follow or no-follow, anchor text, new or lost domain, and domain quality.
SEMrush gives the additional details for backlinks as country, industry and no harmful links point to a site also. While Moz does not have such a facility.
Domain Analysis
It is simple to find a domain overview in SEMrush in comparison to Moz. SEMrush can give you monthly traffic detail of website which cannot do with Moz.
Site Audit
Both companies have this feature to crawling errors, images, backlinks, traffic, duplicate content, etc. But Moz site audit tool is difficult to use than SEMrush.
Local SEO
This tool has many features that do local SEO for your business for a specific location. Moz gives a good local SEO service from SEMrush.
Paid Search
SEMrush has PPC campaign planning tools, live ads, and CPC competition. Whereas, Moz has no tool for it.
Dashboard feature
SEMrush dashboard shows traffic details for organic search, paid search, and backlinks. While on the MOZ dashboard you can see a DA (domain authority) and PA (Page Authority) rank. Moz DA checker and PA checker are its exclusive tools.
Pricing
If you will check the pricing of plans for SEMrush and Moz, there have a slight difference. Moz is a little expensive to SEMrush. Both have the same prices on their plans.
Free Trial Service
SEMrush free trial is only for 14 days. In Contrast, Moz offers 30 days for an initial trial period. But sometimes you can get SEMrush exclusive offer to get up to 30 days free trial to optimize your website, SEO audit, keyword research, competitor site analysis and etc.
Try SEMrush 14 Days Free Trail – Exclusive Discount Offer
Conclusion
Nowadays the industry has expanded so that it is a difficult task to rank your site or service on the SERP (search engine research page). Therefore, to be able to do SEO activity for the site has been a tuff job. In such a situation, the needs for SEO tools have increased. Now we have compared two best SEO services companies. Moz & SEMrush both are giving the best result and value of the money. SEMrush discount promo code provides also a good saving. SEMrush is better than Moz to access easily by the user. Moz is good for experts or SEO specialists so it is used in big industries. Likewise, SEMrush is also best to use for small & enterprise industries and freelancers because it is easy to access.
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.