Digital marketing is one of the best practices for any business owner to grow their business online or globally. Pay-per-click (PPC) is the part of digital marketing that refers to paid marketing process using Google Ads (Google AdWords) or Bing Ads. Today PPC is expanding and on-demand in the market, so it has a good career opportunity for young professionals with expertise in PPC.
Google Ads is one of the most popular advertising platform provided by Google to run PPC campaigns. Approx 8.5 billion searches happen on the google search engine in a single day, so you can easily generate more revenue and leads from Google paid ads or PPC for your business.
In this post, you can also learn about the most asked PPC Interview Questions and Answers that will help you to get the job as a Pay-per-click (PPC) expert for a company.
Top PPC Interview Questions and Answers
Q. What is PPC in Marketing?
PPC stands for Pay-Per-Click. It is a paid marketing strategy where every advertiser has to pay for every click on their ad.
Q. What is the difference between PPC and SEO?
In PPC, we focus on paid advertising, whereas in SEO, we focus on unpaid advertising. Some other differences between PPC and SEO are the following.
PPC (Paid Search) SEO (Organic Search) Paid keyword position Organic keyword position Get immediate traffic Get traffic over time. Immediate results achieve It will take time to achieve results One time setup On going process Easy to control the audience Not much control over the audience Advantages of Remarketing Remarketing not possible in SEO
Q. What is Google Ads (Adwords)?
Google Ads is an advertising platform that helps business owners and marketers to display their Advertising or ADs on google search engine result pages (SERPs) and other google network platforms.
Q. When was Google Adwords launched?
Google launched AdWords in 23 October 2000.
Q. When was Adwords changed in Google Ads?
On July 24th, 2018, Adwords rebranded into Google Ads.
Q. How many types of Google Ads?
There are different types of Google ads, including:
- Search Ads (Such kinds of Ads will be shown on the Google search engine result page)
- Display advertising (Such kinds of Ads will be shown on the website)
- App install Ads (Such kinds of Ads will be shown on the Mobile Application)
- Youtube Ads (Such kinds of Ads will be shown on a Youtube channel or youtube videos)
- Shopping Ads (Such kinds of Ads will be shown on the SERPs)
Q. What is Ad rank?
Ad rank is a position that determines where your ad is shown on the search engine result pages as compared to other ads according to your CPC and the quality of score of your landing page.
Ad Rank= Max CPC X Quality Score
Q. What is the quality score in google ads?
Quality score depends on the keywords and the landing page design of your ad, Google always rates the ad according to the keyword relevance and the quality of the landing page, this rating is called the Quality Score of that particular ad.
Q. What is Remarketing in Google Ads?
In Google Ads, remarketing is a process that allows you to advertise or target people who have previously visited your website by clicking on your ads. Using the remarketing tag on the website, we can add users to the audience list and, if necessary, show them ads with the help of remarketing.
Q. What is Google ads manager account?
It is an account for advertisers who want to manage several ad accounts in a Single Google Ads account.
Q. How to improve quality score in Google Ads?
3 ways to follow to improve the quality score of Google Ads:
1. Make ads more relevant to keywords, ad groups, Ad copy, and landing pages.
2. Increase click-through rate (CTR)
3. Improve landing page experience.
Q. What Types of Keywords Use in Google Ads?
In Google ads, we can use 4 different types of keywords, including Broad match, Phrase match, Exact match, and Negative
- Broad match
- Phrase match
- Exact match
- Negative keyword
Note: Please stay tuned with this post for further updates, here we will sharing more PPC interview questions and answers.
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