The capital of the United States of America has the nation’s sixth-largest metropolitan area. With a population of more than 6 million, Washington’s gross domestic product (GDP) per capita has consistently ranked top among the states throughout the years. In addition, Washington D.C.’s metropolitan area only had the 2nd lowest unemployment rate of 6.2% among the massive metro areas in the country.
Creating a profitable brand online is crucial in the 6th-largest metropolitan economy in the United States. An experienced SEO company in Washington DC will help you create a unique business identity that will stand out from your competitors.
On-page optimisation is an SEO technique that aims to boost your website traffic, thus making your web pages relevant. An SEO company ensures a great user experience for your consumers by inserting innovative elements into your site. Here are a few web page elements to where you should target to put your keywords into:
Images
Washington’s historical venues and beautiful views provide multiple sources for your picture library and web content. In line with this, you can select pictures you publish on your website from your library to balance your texts.
As for every website, your image formats must be compatible with the web first and foremost. SVGs dominate in this aspect because of their relatively small file size. Moreover, the web-friendly images must also take up the smallest bandwidth without sacrificing good image quality.
Image optimization deals with ensuring fast loading speeds despite the presence of numerous pictures on your web page. In addition, the words you insert in these critical elements are also essential. The alternative texts or the short descriptions of your images also help make your website relevant to search engines. Thus, choosing the right SEO company in Washington DC to partner with is vital. The SEO company will insert keywords to the descriptions of your site’s pictures and their file names. This step will create popularity for your brand and provide accessibility to the visually impaired.
Meta-description Tags
These are the short descriptions under the URL or web address on a search engine results page (SERP). The search engines might occasionally create these texts for your website, but optimizing them would benefit you more. Although not considered as a direct ranking factor, it usually helps in the searcher’s decision on whether to click your URL or not.
Due to this, caution on keyword placement or stuffing must be observed, and you must only include your primary keywords. Furthermore, focus on getting the browser’s attention by having the products and services you offer in the short text relevant to the query. Finally, keep your description engaging and relevant enough to highlight your keywords when it pings the search bar.
Title Tags
These title tags are what a web searcher first sees once they push the ‘enter’ button on the search job. It is where the efficacy of your keywords and content will be tested. Search engines are becoming more intelligent that they continually improve their efficiency to read between the relationships of words that the user types.
If your web pages and links have been indexed and ranked high, it increases the probability of your products and services appearing on the top search results. The limited description space on these tags should be smartly filled with appealing and concise keyword-stuffing free texts. The perfect balance of keyword optimization and simple language use is crucial here.
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