If SEO is life, link building is currency. Building backlinks to your website is still considered the bread and butter of SEO. It’s 2024, though. In this age of social media, are link-building techniques still relevant? How have they evolved over the years? Through this article, you will learn the current trends in link building in terms of strategy and campaigns. We’ll also cover the foundation and significance of link-building in today’s digital marketing scenario. Read on till the end to discover all the latest tried and tested strategies!
The Groundwork Of Link Building
To those unfamiliar with the SEO jargon, link-building techniques are strategies that help create backlinks for websites. Why are backlinks necessary?
- To increase your page ranking. Google’s algorithm has always placed link structures in a blog at a high priority.
- To boost domain authority. Everyone wants to be king of their niche’s hill.
- To improve your site’s credibility. Having links in reputed portals that trace to your site or page can be a godsend for your site’s reputation.
Make no mistake about it, backlinks are essential for a solid SEO strategy, even in 2024! Building a body of links takes meticulous research from SEO analysts. Most other aspects of the game have changed, however. The old strategies for link building don’t hold weight anymore. But before we get into those aspects of link building, let’s take a closer look at Google’s algorithm.
The Google Angle
Google’s algorithm hasn’t been static over the years. They’ve wisened up and cracked down on loopholes that people exploit to rank their pages. Right now, Google assesses links based on specific parameters. Here’s a general overview of what they are:
- Content Relevancy. You can’t have ANY site linking to your page just for the sake of it. They have to have similarities in the niche they occupy.
- How It Fits In The Content. Believe it or not, Google checks where you’ve placed the backlink in the content. If it’s shoehorned inside, Google factors that in and docks your ranking accordingly.
- Site & Page Authority. Every page in a site has a particular rank, which contributes to the overall site’s rank. Most SEO strategies will gear their link building techniques towards websites with high domain authority for their backlinks.
- Inclusion Of Keywords In Anchor Text. Google also takes notice of what words you use to create those backlinks. If you incorporate keyword-rich links as backlinks, it signals Google that there’s something worthwhile here.
- The Number Of Backlinks. Having multiple backlinks linking to your page is the conventional way to go about link building. Over time, though, Google has cracked down on people exploiting loopholes in this method, such as spamming links.
This is the gist of what Google looks for in a page for its rankings. These are just the necessary foundations of link building techniques, however. What’s the secret to adapting these guidelines into compelling SEO strategies? The digital marketing arena is super competitive in 2024. Are there surefire methods for success in this field? Yes indeed!
Link Building in 2024: What Works,
–Opt for Shareable Content. The more value your content brings to potential players in your niche, the greater the chance for backlink generation. It’s 2024, and people want all the information at their fingertips. In that regard, setting up infographics for your page is an excellent choice. In recent times, infographics have become veritable backlink magnets for websites. They combine two elements that make for great viral content: images and statistics. You want to get the most clicks and shares for your content through those links!
– Step Up Your Email Outreach. 2024 is the age of being proactive, especially in the online world. As far as link building techniques go, reaching out to ideal sites for backlink creation is a perfect gameplan. Tools like Ahrefs and Hunter.io act as optimum tools to scout out potential link building sites. Keep the emails you send out to people brief and the point. Time is more valuable than ever in 2024, so don’t waste your shot with extensive mails!
– Keep tabs on broken links. Most people don’t give a second thought to broken links in today’s fast-paced world. Veteran SEO analysts, however, know that each broken link they come across is a goldmine for generating backlinks. The principle is similar to the email prospect approach in link building techniques. Reach out to people and inform them about the presence of the broken link. Then, switch gears and make your case for including a link to your page. You can also try the SEMrush discount offer for free link tracking tool.
– Amp up the information on your site. Not only does going the statistic route build credibility, but it also becomes a touchpoint for other sites. Having data-based content on your site ensures that you become the focus for any sort of data-driven discussion in your niche. This benefit directly translates to a diverse supply of backlinks for your site, sometimes even from outside the niche! Guides, ranking lists and case study articles all contribute towards this goal of link building. In 2024, people want results, and they follow-ups. Make the most of that situation!
Link Building Techniques: What To Avoid
Whenever we talk SEO, somehow, black hat SEO becomes the elephant in the room. Some SEO analysts go for these techniques early on, because it gives them a headstart of sorts. However, in link building, black hat SEO is usually worth the effort. This is 2024, and Google has come a long way in being more strict with link building assessment. Google has zero-tolerance for spammy links, and not even placeholder guest posts are spared from penalties. Steer clear of these practices to avoid penalties from Google.
- Don’t add a lot of cheap links to unrelated websites. People often do this because of the misconception that more backlinks are good news. It’s also about quality, though!
- Don’t actively try to cheese the system when it comes to link building. Google has a team that issues manual penalties to those sites with suspect activity. Keep it clean!
- Always verify the links and guest posts that your site is connected to overtime. Broken links give your site a bad name!
Link building techniques in 2024 are pretty straightforward. It’s highly competitive, but with some smart research and work, you’ll be on your way to the top in no time. Play your cards well, build your credibility and watch your online presence expand!
Author Bio: Sorav Jain is a content marketer and blogger at digitalscholar.in. He helps businesses increase their online presence with optimized and engaging content. Find him on Twitter and LinkedIn.
Sorav Jain
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
