Content and structured data markups are very crucial to your SEO campaign. If there exist inconsistencies between the two, then your website will have a low SEO ranking.
 Sometimes back, Google organic search results only consisted of 10 plain blue links accompanying small descriptions. But nowadays, Google SERPs are more advanced and feature-rich. There are newer features such as featured snippets and rich snippets that attract more Google users.
To have rich snippets, you should consider a good structuring of your data markup in your browser. A professional web developer will help you to achieve this. And besides, Google and users also enjoy rich snippets, especially when looking for products and recipes. They will give your website star ratings, markups, and more. This attracts more searchers to your site and increases your click-through rates.
How to Implement Structured Data
You should mark your content using structured data if you want the machines to understand your page better. It’s way better to stand out above your competitors. JSON-LD, Microdata and RDFa are famous for setting up structured data. JSON-LD is the most popular option if you want professional data structuring, but you can also opt for the other options.
Schema.org is a popular collaborative vocabulary that you can use with JSON-LD, RDFa, and Microdata to get you unique ways to mark up the website data. There is also a Chrome extension to test your structured data.Â
Benefits of Structured Data
Improves Brand awareness using the Knowledge Graph
The knowledge graph is a huge information box in Google search, and with the schema markup, your site will have a better awareness. Additionally, users will easily find important information about your business, including their contact details, even without visiting your site. This graph will also include important information about your business and your social profiles such as Twitter and Twitter. Google and users love websites with well-structured information and this will work to connect users to your business and engage them better.
Few Sites Use it
You will obtain many benefits from a schema markup, and only a few domains have implemented it in their features. More than 60% of the USA websites have not implemented schema markup, and even only a few Fortune 500 companies are already using it.
 This means more advantage for your domain if you implement it as you will be able to use rich snippets and get better Google search engine rankings. It’s a perfect way to stand above the competition.
Improves Click-Through-Rate (CTC)
 Schema markup allows you to use rich snippets, which will improve your brand’s online presence via Google SERPs. And with this comes a higher increase in your CTR. Enables users to get sneak previews of your site content within search results and choose your site over your competitors.
 Structured data is also vital as it enables your site’s visitors or prospects to catch the attractive visuals even without visiting your site. This information is available on the search results through the attractive, rich snippets you use on the website. Rich snippets could include elements such as ratings, location and other important information.
A schema in Structured Data
Schema is a type of coding that defines the actions, relationships and other features of a web page to help a search engine understand and implement them. The top search engines such as Google, Yahoo and Bing collaborated to make this coding language a reality which also has a website that enables web owners to understand how to use it.
 Since Schema was made for users, it doesn’t directly affect the Google rankings. Instead, it provides more information on a page which helps users to understand it better. Also, since a schema will provide more clarity and understanding of your website, it will appear on top of the most relevant search results.
Schema is also vital in semantic search, which is an essential aspect of search engines. The semantic search is a description of the search engines’ robotics ability, which enables it to understand various aspects of the searcher’s intent and develop a relationship just like a human being.
The semantic search also considers various essential factors such as location, structured data, and location to bring you the most relevant and related search results. This enables you to get more information on your topic or question of interest.
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
