In recent times, the popularity of Twitter has skyrocketed and it has turned out to be the most adored social media platform.
Do you wish to regularly tweet your ideas, services, and products of your business?
Do you want to see more traffic from Twitter?
If yes, then we have a quick guide ready for you on how to use Twitter to grow your business.
Let’s begin!
1. Always know your goals
Tried different marketing strategies on Twitter yet no positive response?
Constantly tweeting on Twitter would not make any difference unless you make and follow a business growth plan.
One of the biggest marketing challenges of business is to generate traffic. Every marketer faces different challenges but the goal remains the same i.e generate traffic. You need to find the right technology and apply best practices that will help in the growth of your business.
With more dedication, you can turn your Twitter account can change into a lead generation tool for your business. You can optimize your Twitter marketing strategies to maximize revenue.
Set goals and once you are done setting goals choose the best ways to use Twitter and accomplish them.
2. Make the best impression using your Twitter Profile
People tend to judge your business on social platforms. There is a saying that “The first impression is the last impression” therefore a creative ‘first impression’ is essential for your Twitter account. Your profile should focus on the deliverables which will earn recognition, respect, and much-needed attention. Remember to be professional while creating the profile.
- Write briefly about your business, services, and products
- Add good images
- Use your business blogs
- Add logo
- Follow and interact with relevant people/business
3. Use Twitter Advertisements to Target your followers
Twitter Advertisements are mainly created to focus on the new prospects who are not your followers.
Promoted Tweets – these are regular posts, which will be displayed to an audience who are not following you.
Promoted Accounts – You can get many followers though promoted accounts since it always stays in the spotlight and reaches the timelines of targeted users.
Promoted Trends – Trending topics mostly appear on your dashboard. You can pay and promote a hashtag and this is becoming popular slowly.
You can use different types of advertisement campaigns on Twitter as per your needs and budget.
4. Run Random Contest on Twitter
You can just run random content on Twitter and convert your audience into customers. You need to select the contest you want to run then create and promote the contest. The prizes for the contest should be related to your business, that way you can promote your business too. Growth marketing agency uses this tactic mostly to promote their client’s business.
5. Always schedule your Tweets
Once you start building your followers, you must keep them engaged regularly. Follow a posting schedule and keep tweeting on a regular basis. Share your message periodically when most of your followers are active. You must always retweet the contents to bring in more traffic.
6. Monitor your brand
Social listening allows you to create the type of content your followers actually want or desire. Come up with new ideas and suggestions based on industry trends. Always try to improve your customer experience by interacting directly with customers and use your strategy to fit your audience’s needs.
7. Twitter video
Video is becoming popular in the content world and digital marketers are increasing their video content. Twitter is not the first thing you think of when contemplating video marketing generally but there are several options for using videos on the platform. One is normal videos. This feature lets you record videos i.e up to 140 seconds and upload them to Twitter. Another option is Periscope, which is a live-streaming service that Twitter has. Your live streams show up on the feeds of your Twitter followers.
8. Use multimedia to drive more engagement
The effectiveness of multimedia continues to rise on social media. A survey of Twitter users found that the majority feels that images and other multimedia are better than just reading words. Why not offer your followers more of what they are asking for?
Images
Include relevant images to catch the attention of your community and encourage engagement. If you are sharing photos of people, you can tag up to 10 people per image. Go ahead utilize it to the fullest extent.
GIFs
With users sharing over millions of GIFs, they have become a great option for adding some relevant fun to your tweets.
Conclusion
Whatever you set your goals to be, there is no question Twitter can be a powerful tool to help you achieve them.
Twitter is the most valuable tool for any marketer looking to increase their brand awareness, lead generation, and customer service. The biggest question still remains is how will businesses use the platform effectively. Look through the strategies listed here and select one or more that would best suit your business.
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