Most people these days understand the basics of SEO. They know that Google checks all sorts of different things and uses what it finds to decide whether a website is worth elevating in the rankings. But are you aware of what you need to do to ensure your website is visible?
There are millions of websites out there. Some are online storefronts for big-name brands; others are run by one person and have very few visitors. If you want visitors, you need to employ some strategic SEO to raise the visibility of your site.
Work with an Agency
If the thought of tackling SEO scares you senseless, it is probably a good idea to work with an agency like Market-U, as they are better equipped to make the necessary changes. But if you are confident that you can do what needs to be done, read on.
Quality Content
Google is always tinkering with its algorithms, and one of the latest big changes relates to content. This can be summed up with the acronym E-E-A-T, which stands for experience, expertise, authoritativeness, and trustworthiness. The E-E-A-T guidelines are not part of the search engine’s algorithms, but they are important because this is how Google’s quality raters assess content. If content is written in such a way that it’s evident the writer has no actual experience of the topic – which happens a lot – then Google will downrank or no longer rank the page.
Quality is the most important factor here. People searching for information what quality results. For example, if they search for restaurant reviews in their local town, they don’t want to read spun content that holds no value.
Publishing good quality content that people actually want to read ensures they come back to your site, which in turn boosts search engine visibility.
Backlinks
Backlinks are also important, and something Google has focused on in recent years. Search engines, including Google, look at what sites link to yours. If they see high-quality backlinks, they view this as a trust signal. After all, a well-regarded site isn’t going to link to an article on your website if the content is poor.
This is why it is important to build strong, authoritative backlinks with reputable sites, rather than collecting backlinks from spam sites (which harm your SEO).
There are lots of ways to do this, but guest posting is something anyone can do. Look for high-quality websites that are in the same niche as you and ask if you can post an article with a link back to your site.
Local SEO
Local businesses must pay attention to local SEO. This is the kind of strategy that focuses on attracting local customers, such as adding geo-keywords to your content. For example, if you run an artisan bakery, add location keywords to your website, such as ‘artisan bread in Selby’ or “baked goods in Selby’. This makes your site more visible when someone from Selby is searching for artisan bread or baked goods.
SEO can be tricky at times, but if you stick to the basics, like creating top-notch content and adding relevant keywords to your website, you will enjoy better online visibility.
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