The rapid development of technology has been unprecedented. Driverless cars, the use of nanobots in medicine, and space travel all seemed impossible a few decades ago. But with the help of computer programming, these feats are within man’s reach, if not happening already.
Artificial intelligence (AI) is another technological breakthrough that has become commonplace today. You see AI used in banking and finance, online shopping, travel, and mobile technology. It’s not surprising that this technology is also being used in digital marketing and content creation.
Below are some ways that AI is helping marketers and online users create content for their audience:
1. Optimize Marketing Content Through Fresh Keywords And Topics
One significant role that AI plays in marketing is providing users with valuable insights into the interests of their target audience. Once you ascertain what your potential customers are looking or searching for, you’ll be able to determine the appropriate keywords to target them. With the help of a topic research tool for SEO, what used to take countless hours of hard work to develop a picture of the market’s pulse can now be accomplished in just a few clicks.
It’s easy to create different content for specific target customers once you’re equipped with a treasure trove of marketing data, which include search demand and volume, difficulty score, and other types of metrics garnered from AI tools. With the help of topic generators, developing topics and churning out online content geared to help improve your site’s searchability and page ranking are now made faster.
2. Assist Customers Through Chatbots
Another way AI can assist in expanding and creating digital content is through chatbots. Although the main objective for using this application is to improve customer engagement and service, you can use chatbots to collect and analyze data in real-time so you can immediately design and generate content accordingly.
Furthermore, some advanced chatbot software can self-generate customer-targeted branded content. With this tool, you can communicate and engage with your customers more efficiently. For example, if you’re an online wine store, once a customer submits an inquiry, your chatbot can offer self-generated content about the best pairing or recipes for cocktails. Just imagine how your organic web traffic will grow if some of your customers share the chatbot-generated content with their friends and family.
3. Use Predictive And Prescriptive Analytics
Online marketers and organizations now use predictive intelligence to improve various processes. AI can use data gathered from individual clients to forecast new trends that your target customers will likely follow or patronize. This information is crucial in developing new products and services and generating online content targeting your niche market.
Some marketers have gone further by using AI-generated predictive analytics to forecast trends and prescriptive analytics designed to influence outcomes. This new approach is still a bit controversial because some people look at it as manipulative, but it all depends on how you’ll use the information you have at hand.
4. Create And Gather Exciting Content
Even with the help of computer programming, gathering exciting and relevant content every day can be hard work. However, machine learning and artificial intelligence can quickly and easily curate and create digital marketing posts, articles, messages, and other types of content.
With this advancement, you can use your precious time to engage in other ways to develop and direct your digital marketing strategies. Hopefully, your promotional approaches will encourage your audience to read, share, and, most importantly, act positively on your call to action. Ultimately, your goal is to boost sales conversion.
5. Develop Personalization Strategies Through Data Insights
Although traditional advertisements are created for a target market, their core message still has a shotgun approach. In the digital marketing era, however, customers respond better to personalized online marketing efforts. The only way you can generate customized content is through AI-powered tools designed to help analyze information gathered from each customer.
6. Assess Performance Of Your Social Media Content
Even if you produce a lot of content for different social media platforms, you won’t develop a cohesive and effective digital marketing campaign if you cannot analyze them. Thankfully, analyzing the performance of your social media content is quite simple using AI software. With this tool, you can now develop content based not only on your target demographics but also on more specific information such as customer location, likes, dislikes, values, and social media behavior.
The Bottom Line
Artificial Intelligence has become an ever-present tool in everyone’s lives. You’ll find AI-powered software used in transportation, agriculture, banking and finance, manufacturing, and many other industries. Thus, it shouldn’t surprise you that AI is being used in an organization’s digital marketing strategy. As a marketer or content creator, AI will definitely make your life easier and boost your content’s effectiveness.
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
