Search engines are a huge part of the relationship between brands and customers.
When clients need to find a service, product, or solution to a problem, they often use tools like Google and Bing.
However, in recent years, the way we search for information has begun to evolve.
Smart assistants equipped with natural language processing technology allow us to speak to the search engines, rather than typing in queries.
Current research indicates that around 41% of adults use voice search at least once per day.
Learning how to optimize your SEO strategy to support the rise of voice search is one of the best things you can do to make your company more visible.
Here Get Some SEOÂ Strategy For Voice Search Optimization
Optimize for Natural Language
The way you type when searching for something on Google is often very different from the way you speak.
Think about the last time you asked Siri something. If you were searching for a new pizza restaurant with text, you might type “Pizza Restaurant, NY.”
If you’re asking a search engine to find you somewhere to eat, you’d say: “Alexa, what are some pizza restaurants near me?”
Adding more conversational language to your content is a great way to appeal to the voice search algorithms.
It’s also worth noting that human beings are more likely to respond to language that feels conversational and friendly. No one likes reading robotic content.
If you’re struggling to get an idea of your customer’s voice, try chatting to some previous clients and pay attention to the words, phrases, and slang they use.
Improve Mobile Speeds
Optimizing the loading speed of your website is a must-have for any good SEO strategy.
However, if you’re trying to get ahead with voice search, it’s crucial to focus specifically on the way your website works on mobile devices.
While a larger number of customers are using smart speakers and other products to search through voice, smartphones are still the most common device for a voice search.
To ensure that your site is prepared for the age of mobile, use themes that are naturally responsive, and run regular tests to ensure that your pages are loading quickly.
Get rid of anything on your site that might be problematic for mobile users, such as tiny links, or buttons that are difficult to tap on a phone screen.
Use Long-Tail Keywords
When you’re updating your website with conversational content, it may be worth making some changes to your keyword strategy.
People are using more long-tail keywords when they converse with smart assistants and speakers.
Talking to an AI solution often feels like talking to a friend, so you can expect search queries to be longer.
Instead of trying to rank for the most succinct versions of searches like “digital marketing USA”, think about what people may say when looking for you.
For instance, you might try to rank for “Digital marketing services in New York” or “Top-ranked digital marketing companies.”
Long-tail keywords are extremely useful for SEO purposes because they help you to target customers with specific intent.
Often, long-tail terms are also easier to rank for than shorter terms too.
Focus on Local Search
As smart assistants and mobile searching become more common, people are changing the way that they search online.
When people are looking for advice from a voice assistant, they’re often at a slightly later stage in the buyer journey.
For instance, it’s more common for your customers to use a voice search to look for “Burritos near me” than it is for them to ask a smart speaker about the history of burritos.
With that in mind, make sure your website is ready for local search.
Create dedicated destination pages for each of the cities or towns you serve. It’s also helpful to have a Google My Business listing to help searchers track down your company’s phone number, name, and address when looking for instant information.
Optimize Rich Answers
Finally, make sure you’re taking advantage of the latest features in the search engines.
Recently, studies found that around 70% of all answers returned for a voice search came with a specific SERP feature like a featured snippet.
Optimizing your content to appear in the featured snippet is a great way to boost your chances of being seen online.
You can also invest in things like appearing in the knowledge graph or knowledge panel on the Google results by optimizing your content to answer questions quickly and concisely.
If you don’t have a strategy for creating rich answers and appearing in featured snippets yet, make sure you have one before you work on your voice search visibility.
Get Ready for the Age of Voice
As more smart assistants make their way into our lives, the demand for voice search will only grow.
You’ll need to ensure that your website is optimized correctly for the age of voice if you want to stay ahead of the competition. Don’t be left behind.
Joe Peters
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
