People look for information through the internet and search for blogs that could satisfy their need for knowledge. Today, people may tend to trust bloggers more than one’s favorite personalities, politicians, journalists, and even books.
In general, people’s interests are on the contents of your blog, but they also greatly care about its design. Quality and accurate contents are needed to be maintained. However, the way these contents are presented also affects how you can attract your audience’s attention.
Thus, blog designs serve as your invitation card to your audience. It would be best if you can also visually attract your readers to read the content of your blog, otherwise a boring-looking blog could make your audience abandon your content in a snap.
Put That ‘Wow’ Factor In Your Blog Design
One of the goals of your web designer is to make your audience fall in love with your blog through its design. It’s practical to make sure that it’s appealing, easy to navigate, and most especially, pokes your audience’ interests. If you don’t have much time to extend your site’s functionality, there are companies like SQSPThemes to help you out.
So, how do you make your blogs into something captivating for the audience? Here are some tips to help you transform boring blog designs into something amazing!
1. Don’t Be Scared Of White
You must be thinking you have to consume all the whiteness of your blog design background to avoid dull feelings. But that’s one error you got there. When creating a blog design, don’t treat white as an enemy you have to defeat or eradicate. Instead, you have to treat white as your ally.
With all the colors and images you put in your blog posts; you should give your audience’s eyes a refresher. Leaving white spaces in your blog can help your readers’ eyes have the time to relax.
Remember, you don’t necessarily need to take all the white space away from your blog.
2. Pick Your Color Scheme And Stick With It
In case you don’t know what a color scheme is, it’s a combination of colors used in the design discipline. Picking a color scheme for your blog posts can help your readers remember your posts more clearly.
You can also think of it as your trademark. It also gives them an impression of your content and the brand and ideas you are promoting. However, once you pick a color scheme, you have to make sure you are consistent in using it. Changing the color schemes of your design will make your audience have trouble remembering your blogs, especially when you’re using it for marketing.
3. Light and Dark Contrast
Another way of making your blog posts more appealing for your audience is to use light and dark contrast. This approach will also help your readers have a more enjoyable and more accessible way to read your content.
You can use a light background and then a dark color for your content. Or you can turn it around by using a dark background and making your content’s text light. The rule of thumb is you would want your readers to have an easier time reading your blogs.
4. Invite Readers By Using Strong Images
One of the most effective ways of captivating your audiences is to make use of images. People wouldn’t take an interest in the lengthy content of texts. Even if your content is excellent, readers will not dive into your blogs if you present them only words without breaking the texts. Everyone’s looking for fun, not dullness. It would be best if you stimulated them visually.
Here are some of the benefits of using images to level up your blog design:
- Transforms Concepts For Easy Understanding
Especially with complex topics, readers would love to ease their burden of cramping up their brains to understand the concepts and ideas presented. Images can visually interact with the topic and quickly digest the points you’re trying to make in your blogs.
- Creates A Great Catchphrase
Humor and entertainment are critical in the world today. Even with lengthy content, your readers will want to stick around if you present them with images that could entertain them. You’ll want to take note of this, especially if you’re writing a possible boring topic. Images can make the tone of your post lighter. Incorporate images that catch your readers’ humor and entertainment needs. Don’t forget to always choose images with an element of surprise.
- Helps Your Blog Post Be More Effective
Readers don’t have the time and the will to give full attention to every word in your posts. Most of them would read a few of the text and then skim down some more to see if they could hang around for another minute.
Images also help the readers gain an idea of the concepts you’re presenting them. It gives them a clearer vision of the flow of your blog posts. You can also use charts, tables, and other infographics to show your post’s information more effectively.
5. Make Sure Your Design Conveys Your Message
Most importantly, in creating an amazing blog design, you have to ensure that your design displays precisely the message your blog post contains. Your design must be following the thoughts and ideas contained in your blog.
Also, avoid making designs that are only eye-appealing and are click baits. Target to create designs that show what your readers are expecting to get. You may also think of how your blog design can help your audience get what they’re looking for. You can use a headless CMS like Plasmic which is a visual page builder to create a stunning design for your website
Final Thoughts
Many say beauty could be seen in the eyes of the beholder. This could be true, especially on blog posts. Hence, ensure that when you’re creating a blog design, you’re thinking of your audience. What would they like to see? What catches their attention? What excites them?
Remember that no matter how good content is, if you aren’t catching your audience’s attention, no one would want to give even a glimpse of what you’re putting out there. Keep the tips mentioned above in mind, and you’ll be creating a blog that stands out from the rest.
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
