SEO is slow and may take several years to take off and build up the desired authority of a domain and achieve the rankings of pages you want. While SEO is a very slow form of marketing, there is a way to improve your Google rankings rapidly. With the help of companies specializing in SEO here’s how to speed up website ranking in Google.
Understand the Google ranking algorithm
You should also understand the Google ranking algorithm to avoid penalties when a new update is rolled out, as Google is continually changing its algorithm and you may not be aware because some of the changes are never announced publicly. If you do not understand how Google algorithms work, you may want to hire a seo company to help you. Some of the Google updates or changes that have had a major impact on the industry include a mobile-friendly update in 2015, Pigeon in 2014, Hummingbird in 2013, Penguin in 2012, and Panda.
Study your Analytics
The secret is in Analytics and your goal is to identify a key phrase you’re already ranking for, although not as high as you may wish. Once you find these phrases, you should also be interested in finding the corresponding page. This can enable you to better optimize the page for that particular phrase and hopefully get it to rank higher. For you to improve your rankings, you’ll need to understand where you currently stand. Checking your site speed will also ensure you have a chance of securing a high search position.
Track and measure important metrics
To improve, you need to know how your metrics are performing and determine which factors need to improve. One such factor is organic traffic. Pay close attention to specific keywords responsible for generating traffic to your site. Spend enough time on specific commercial keywords because they are responsible for generating your business some revenue. They are different from informational keywords, which only generate organic traffic but do not play a role in converting site visitors into paying customers who also share your content on their social media platforms. Setting up and SEO dashboard can help you track these important metrics.
Mobile-friendly website
This is another quick way to speed up your website rankings on Google, although many people still don’t think it is as important as SEO experts think it is. About 60% of all searches are done on mobile devices and the number continues to increase. Mobile phone users are typically more than desktop users and more searchers are likely to occur on smartphones than on desktops. Using responsive web design best practices is one way to ensure your site is mobile friendly.
Identify and fix current penalties
Sometimes websites don’t rank high on Google because there are penalties. Google sees no sense in promoting a penalized or an unhealthy site. Analyze unhealthy links, including backlinks, no follow links, anchor text, and link influence score and remove any links that may be harmful to your site.
Use keyword research to boost SEO
Finally, make an effort to improve on-page SEO using white hat SEO strategies. Use Google Keyword Planner and boost lower-ranking keywords. Using keyword analysis can help to improve content.
Ranking high on Google can be a slow process. However, instead of waiting for years to achieve favorable rankings on Google, you can use a few tricks to rapidly increase your rankings. You just have to understand Google’s algorithm, perform some assessment, and make deliberate efforts to improve.
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