Do you find managing several social media accounts an exhausting job? Are you looking for an all-enveloping solution? If you have to post to multiple social media accounts, the very act of jumping between tools and accounts can be draining.
Despite the exertion it needs at times, handling many social accounts is essential for a business’ growth.
Benefits of Handling Several Social Media Accounts
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Location-specific: If your business is present in multiple locations, individual pages let you serve the requirements of each area you are targeting.
Segmented audience: By using various accounts, you can interact with different audiences. You do not have to balance posts to guarantee your reach to everyone. It is helpful for companies targeting both consumers and businesses.
Topic-specific: Some brands take on a variety of topics. For instance, your company may be into digital marketing but maintain separate accounts for digital marketing for cars, beauty brands, and other categories. All the specializations feed into the parent account’s posts, but the audience can decide which account to follow.
Why do you need multiple social media accounts?
Your feed is fraught with complaints – Does your general account majorly deal with support issues? If yes, create a separate account for such things, as this approach will help your consumers understand that you pay attention to their problems.
You have different types of offerings – If you own a large company catering to a wide range of customers, you have to use different accounts. For example, you sell both technology services and sports products, and the consumers can hardly be the same in such cases, so you need separate accounts to cater to both kinds of customers.
Read on to know how effective management of social media accounts boosts your business.
Draft a social strategy
Create a social media strategy including procedures, policies, and a style guide to make sure that you know what to do. Each account might have a different objective. While one might be for digital marketing, the other might be dedicated to sales or customer service. With documentation, you do not stray away from your business’ message.
Resort to social media management software
Copying the same content to multiple accounts on various platforms is time-consuming and tiresome. Social media management software helps you to manage publishing and engaging in a single place. You just have to click a button and post identical or equivalent content to various accounts on varying networks simultaneously.
Do not forget to create an editorial calendar
Are you on track with your social strategy? The answer will tell you whether you maintain an editorial calendar or not. If you ever feel you have missed an opportunity or spot gaps in your posting schedule, refer to the editorial calendar.
Analyze Your Strategy
It is essential to analyze the results of your social media strategy. Check if one account is doing better than the others and use the measures to fine-tune your approach so that the accounts failing to make a mark can perform better.
After you have drafted a social media strategy and started multiple accounts across social networks, find the perfect software tools to help you post to multiple social media accounts. You can also evaluate the effectiveness of your social strategy to see if you can change it or identify the type of content that suits your ideal audience.
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