If you’re looking for a quick and easy way to market your business, video is exactly what’s been missing from the list. In this article, we’ll go over how everyone can make their own videos without stressing themselves out too much!
Here are some tips:
- Think about who YOU want as an audience member.
Do they need or care more than anyone else? If so then focus on them; don’t worry about including every person in sight with little relevance (unless it has something necessary like credits).
- Decide what platform to create your video on.
There are a lot of options, but the most popular right now is YouTube. It has a wide reach and allows people to easily share your video with their contacts. This will help you boost your online presence and enhance your website rankings.
- Conduct a quick rehearsal before filming.
So you know exactly what you’ll be saying in the video, where you’ll be standing/sitting, and where any other equipment is positioned. This will help speed up your recording time when it comes time to actually shoot the real thing. Don’t forget to have someone else watch this test footage with you so they can point out things that need improvement!
- Don’t forget about audio quality!
The best videos are ones that don’t require the use of subtitles or close-ups just to understand what someone is saying. Make sure everyone who appears in your video has their microphone set up properly – this means ensuring sound isn’t coming out of the side speakers of laptop computers (which causes echo), setting up boom mics, etc. You can sometimes borrow rent equipment if you don’t own it.
- Try and keep your video under 3 minutes.
Viewers often lose interest if they have to watch something that’s over 5 minutes long (which is the industry standard). People don’t tend to buy things from companies they aren’t familiar with, so make sure your video people want to do business with.
- Edit your video before uploading it!
Most people won’t want to watch something with poor lighting or bad sound quality. Make sure everything is of top-notch quality before putting it up on YouTube or your website. Consider editing your video using an online video editor – it’s a lot cheaper than spending thousands of dollars on an editing suite! This way you’ll be able to make your video look as good as possible before uploading it to the web. May also use this video converter as an additional resource before uploading to social media platforms such as YouTube, etc.
- Always proofread any text that appears in your videos!
This is especially important for subtitles – nobody will want to watch something where the words don’t match up with what’s being said. If you can, have someone else look over whatever you’ve written before putting it into a video – even famous actors miss things when they’re reciting lines from a script!
Always remember – the more time and money you put into making the videos for your business, the higher chance there is of people seeing them! It takes a lot of hard work to make an interesting and helpful promotional video – but if done right, it could become one of the most important things on your website.
Make sure any video you make is relevant to your business! If you’re a car dealership, try showing them the features of the cars you sell. If you’re a pet store, show people how cute your animals are or demonstrate what they can do. You get the idea. Always have fun when making these videos – after all, that’s why people watch them in the first place!
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