When operating a small business, choosing what strategy will most likely bring a significant profit is essential. One of the strategies that can be done is called Local SEO. So, what is local SEO? Local SEO aims to increase online visibility in search engines through optimization of keywords related to your business by using local keywords. To know more about it, read this article and get a jumpstart with your small business.
According to research, 80% of consumers use online searches before reaching out to any business. This number is expected to increase in the next few years because more online customers are already searching online to find what they want before physically going to the physical store.
Online directories for SEO
Consumers conduct online searches via different online platforms. The most common ones are search engines like Google, Yahoo, and Bing since these platforms have already populated their database with web content that people can easily access. In addition, with local SEO strategies, online business owners can bring their website on top search results using keywords related to their locality or place of operation.
Nowadays, online directories for SEO are also being used as a trusted source of information by potential consumers. This may be about any specific business around them. With that, it makes it one of the vital tools for local SEO.
How can small businesses get profits from local SEO?
Through local SEO strategies, small businesses will be able to:
Achieve a higher page rank in search results.
Because of the significant presence and usage of search engines by consumers globally, these platforms help bring users interested in what they want online to actual physical stores near them.
Increase local brand awareness.
When an online business gets ranked high on top search results for specific keywords related to their locality, it becomes easier for potential customers to know your services and products because you’re just one click away from them. This means that your small business can make extra profit with less effort involved than when you don’t do any local SEO campaign. Through this technique, your small business can achieve better ROI and more profits in a short time.
Attract higher ROI and more customer conversions.
The most important thing to remember is that doing local SEO is not just for online visibility but also to attract actual customers who can avail of your products or services. Therefore, higher rankings on top search results are only meant to bring you more profits by having more online customers who can avail of your products or services.
Increase sales revenue.
When you have a high ranking on top search results, higher sales are expected because there are people interested in buying what you offer. This is where your small business can directly benefit from doing local SEO to bring potential customers to your physical store. You can start local SEO by doing the following:
Start with researching keywords.
Do this by using Google Adwords Keyword Planner. You may choose whatever keyword platform you want to use.
Be consistent in posting content through optimization of your keywords.
This will help you rank higher in search results, allowing more people to see vital information about your services or products. You can do this by updating your website regularly with valuable content.
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