Artificial intelligence ( AI) was once an ambitious digital marketing concept. In the last few years, however, more and more agencies are advocating its implementation, proving that AI is more than just a passing trend. In fact, a digital marketing agency keeps the development and traffic-generation teams abreast of the AI changes.
AI is just one, though. Here are other things that will change doing digital marketing in 2024.
1) Chatbots dominate communication between brands and customers
This one’s rooted with AI too. This technology is backed by natural language processing software, which works as a deciphering tool. Through this, the chatbot would understand what the customer needs and respond accordingly.
Consumers interact with chatbots without knowing it because businesses, especially those on Facebook, have already utilized these bots in 2019.
Using chatbots has many benefits, including real-time response to inquiries and instant answers to simple questions. Chatbots are also available 24/7, even on holidays.
These reasons alone compel 80% of business owners to implement chatbots in 2024.
2) Social messaging apps become a customer service and marketing arm
Facebook Messenger, WhatsApp, and WeChat are no longer about sending messages and emojis. Brands and companies have a new way to communicate with their customers.
Messenger and WhatsApp alone have at least a billion active users every month, sending more than 50 billion messages every day. Being on the platform where the target audience hangs out, thus makes perfect sense.
Businesses are already using the apps in messaging their customers directly whether to answer an inquiry or provide more information about the product, service, or promos.
And the communication is not one-way because the brands themselves also use the platform in asking them to rate their experience, complete a survey, or participate in a poll. Aside from involving the customers in the activities of the company, social messaging apps can also be used for:
- Cultivating the contacts and creating a community through them
- Delivering information about the brand and its products and services
- Boosting sales by letting them know about promos and discounts and giving them special codes
- Providing support and assistance whenever the need arises
Direct communication is a welcome idea. In reality, most consumers expect a brand to be available on social apps. It adds not just a more personalized experience, but also adds value to the overall experience.
Due to the direct and easy interaction, about 63% of consumers would return to a website with a live chat feature.
3) Video marketing still reigns as the most important strategy
Videos are big in 2018 and 2019, and it will be in 2024. Videos are predicted to proliferate the digital marketing landscape in the next five years.
And why not? Consumers prefer learning about new products through video marketing by redeem SEMrush Coupon and get saving offers online. They also feel more confident about making a new purchase, notably a big-ticket purchase, after watching a video review or testimonial.
However, video formats are changing.
Short videos, or five to thirty-second videos, are more popular nowadays. They are usually interposed on actual, minutes-long videos as video advertisements.
Although vlogging is very much alive these days, YouTube is no longer the only video-sharing platform that matters to marketers. Facebook live videos and stories on both Facebook and Instagram are other ways to showcase the brand that digital marketers can also use. Then, there is also the 360-degree video content.
Videos also offer a unique value to marketers.
- Videos are not device-specific. They can be viewed on virtually all mobile devices and browsers.
- Videos present the same information as landing pages or emails. And without the need to strain the eyes of the readers.
- Videos can be reformatted easily. From transcriptions that can be a standalone blog post to a podcast!
Did you know that pages with videos are 50x more likely to drive organic results than pages with text-only? It only proved that videos could also boost the website’s ranking and traffic.
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4) Visual search taking over actual search
People are looking for newer and more convenient ways to do their shopping online. Visual search is Google’s answer, starting with an image search.
The user needs to take a picture and upload it on Google Images to obtain more targeted results. Of course, it also works when you found an image and wanted to know more about it, you have to right-click and do a search.
Google and Pinterest launched their visual search tools called lens to view the item on online stores or view related items. In Pinterest, there are shoppable posts that are organized into catalogs and where users can use to ‘shop the look’ directly.
This trend proved to be more useful when targeting millennial consumers. According to Social Media today, about 62% of them are interested in this capability than any other technologies today.
Further along, for any prudent digital marketing agency, it means optimizing the images so they would appear in organic search. About 19% of Google search queries return results with images.
Image optimization is fundamental to search engine optimization (SEO). If you have no idea how this process works, you may choose to outsource SEO to the Philippines.
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