Measuring your website’s technical SEO health using SEMrush is a great way to identify potential issues and optimize your site for better performance. SEMrush offers several tools that can help with this, especially through their Site Audit tool, which is comprehensive and user-friendly.
- Do keyword research
- Audit your local listings
- Perform competitor analyses
- Manage social media accounts
- Track keyword rankings
- Run a technical site audit And much more!
Here’s a step-by-step guide to checking website SEO health with SEMrush tool:
1. Set Up Your Project
- Log into your SEMrush account and navigate to the Projects tab.
- Click on Create my first project (if you haven’t set up one before) and enter your website’s URL.
- Choose your project settings and connect the appropriate tools (Google Analytics, Google Search Console, etc.) if needed.
2. Run a Site Audit
- Once the project is set up, go to the Site Audit section under the Projects tab.
- Click on Start Audit. SEMrush will crawl your website and analyze various technical SEO aspects, including performance, crawlability, internal linking, HTTPS security, and more.
- Select the number of pages you want to audit based on your website’s size. You can audit a specific range of pages or your entire site.
3. Analyze the Results
After the audit is complete, SEMrush will present a detailed overview of your site’s health. Key sections to look for include:
- Health Score: A percentage score that shows the overall technical health of your site. A higher score means fewer issues.
- Issues Breakdown: SEMrush categorizes issues into critical, high, medium, and low priority. Focus on fixing the critical issues first.
Key technical SEO issues to look for:- Crawlability Issues: Check for broken links, redirects, and 404 errors.
- Site Speed: Measure page load time, as it directly affects SEO and user experience.
- Mobile-Friendliness: Ensure that your website is optimized for mobile devices.
- HTTPS Security: Check for SSL certificates to make sure your site is secure (https://).
- Duplicate Content: Identify any pages with duplicate content issues that may affect ranking.
- Meta Tags & Headers: Review issues with title tags, meta descriptions, and heading structure (e.g., missing or duplicated).
- Internal Linking: Assess internal linking issues such as orphaned pages or broken links.
4. Review the Recommendations
- For each identified issue, SEMrush provides specific recommendations on how to fix it. For example:
- If you have broken internal links, SEMrush will suggest you either fix or remove them.
- If there are slow-loading pages, SEMrush will provide insights into what could be optimized (e.g., image sizes, JavaScript, etc.).
- Duplicate meta descriptions or missing H1 tags will be flagged, and you’ll get advice on how to improve them.
5. Track Site Health Over Time
- You can schedule regular audits (weekly, monthly, etc.) to track your website’s technical health and improvements over time.
- SEMrush allows you to compare the performance of your site on different dates, so you can see if issues have been fixed and whether your overall health score is improving.
6. Analyze Additional Reports
SEMrush also provides specific reports that help you dive deeper into different aspects of your site’s SEO:
- Crawl Errors: Review server errors (e.g., 5xx errors), soft 404s, and broken links.
- Performance Report: Check for slow-loading pages and see which ones need optimization.
- Core Web Vitals: SEMrush integrates with Google’s Core Web Vitals metrics, helping you understand key page experience signals.
- Sitemaps and Robots.txt: Verify that your site’s XML sitemap is correctly configured and accessible to search engines, and that your robots.txt file is not blocking important pages.
7. Address Recommendations and Re-Audit
- Once you’ve fixed any issues, you can re-run the audit to confirm that the issues have been resolved. SEMrush will automatically update the health score and show improvements.
8. Monitor Changes Using SEMrush Analytics
- Keep an eye on your website’s performance through Position Tracking and Google Search Console integration in SEMrush. These can help you correlate the technical improvements with your rankings and traffic.
Conclusion
By regularly using SEMrush’s Site Audit tool, you can maintain a healthy website, fix technical SEO issues promptly, and improve overall search engine visibility. The key to success is regularly monitoring your site’s technical health and addressing issues as soon as they arise.
Using SEMrush’s free trial, you can assess your website’s technical SEO health and specifically optimize your meta titles and descriptions to improve visibility and click-through rates. Start with the Site Audit and On-Page SEO Checker to immediately address any meta tag issues. As you progress, use Position Tracking to monitor your site’s keyword rankings and overall SEO performance after making improvements.
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