Major Google Ranking Factors 2024

As we all know, Google uses over 200 ranking factors in their algorithm to determine the position of web pages in search engine results pages (SERPs). In this post, we have shared some of the most significant and important Google ranking factors that every SEO beginner should be aware of before starting the search engine optimization of any web page or website.

What is Google’s algorithm? The Google algorithm is a complex system used by search engines to determine the relevance and quality of search results according to a user’s search query.

You should always keep updating yourself with Google algorithm updates to know more about Google ranking factors. Because Google constantly updates its algorithms to provide users with the most relevant and useful search results.

Some major Google Algorithm updates are:

  1. Panda (Introduced in 2011)
  2. Penguin (Introduced in 2012)
  3. Hummingbird (Introduced in 2013)
  4. HTTPS/SSL (Introduced in 2014)
  5. Mobile Update (Introduced in 2015)
  6. RankBrain (Introduced in 2015)
  7. Medic (Introduced in 2018)
  8. BERT (Introduced in 2019)
  9. Page Experience Update (Introduced in 2021)
  10. Helpful Content Update (Introduced in 2022)

Google Ranking Factors

There are various Google algorithmic factors that determine which web pages should be ranked according to user queries. Following are some of the Google ranking factors that you can implement on your website or web pages to boost traffic and get top keyword ranking on search engines:

S.NoGoogle Ranking Factors
1Domain age
2Domain registration length
3Keyword in the domain name
4The keyword as the first word in the domain
5Domain history and penalties
6Exact match domain (EMD)
7Domain extension (.com, .org, .net, etc.)
8Keyword in the subdomain
9Domain ownership information
10Keyword in the URL
11URL length
12URL path
13URL structure
14SSL certificate
15Mobile-friendly design
16Mobile usability
17Responsiveness
18Page loading speed
19Server location
20Domain authority
21Page authority
22Page relevance to search query
23Content length
24Keyword density
25Keyword prominence
26Keyword in the title tag
27Keyword in the meta description
28Keyword in the headings (H1, H2, H3, H4, H5)
29Keyword in the first paragraph
30Keyword in image alt text
31Keyword in anchor text
32Keyword in bold or italic tags
33Freshness of content
34Content uniqueness
35Quality and accuracy of content
36Content comprehensiveness
37Content updates and edits
38Outbound links to authoritative sources
39Internal linking structure
40Broken links
41Site architecture and navigation
42Sitemap presence and accuracy
43Breadcrumb navigation
44User-friendly design
45User experience signals
46Dwell time (time on page)
47Bounce rate
48Click-through rate (CTR) from search results
49Social signals (shares, likes, comments)
50Brand mentions
51Authoritative content creators
52Number of pages
53Content organization and hierarchy
54
Content formatting (headings, lists, paragraphs)
55Multimedia integration (videos, images)
56Proper use of schema markup
57Presence of structured data
58Clear and concise meta tags
59Crawlability (robots.txt, XML sitemap)
60Presence of a robots.txt file
61XML sitemap presence and accuracy
62Canonicalization
63Server response time (TTFB)
64Website uptime and downtime
65Mobile app presence and optimization
66Local relevance (for local businesses)
67Verified Google My Business listing
68
NAP consistency (name, address, phone number)
69Online reviews and ratings
70Number of citations and directories
71Backlink profile
72Number of backlinks
73Quality of backlinks
74Backlink anchor text
75Diversity of backlink sources
76Linking domain authority
77Link relevancy
78Link freshness
79Link placement on the page
80Social media presence and engagement
81Social media followers and shares
82Social media profile authority
83Brand search volume
84Click-through rate on brand search results
85Online brand mentions
86
Click-through rate on non-brand search results
87Domain-level keyword usage
88Site-wide keyword usage
89Page-level keyword usage
90
Usage of LSI (latent semantic indexing) keywords
91
Presence of multimedia content (videos, images)
92User-generated content (reviews, comments)
93Usage of synonyms and related terms
94Page category relevance
95Page speed optimization
96Usage of Accelerated Mobile Pages (AMP)
97
Usage of Open Graph meta tags (for social sharing)
98Internal search functionality
99Usage of structured data for rich snippets
100Website security measures
101User feedback and satisfaction
102Number of pages per session
103Repeat visitors
104Brand affinity
105Niche-specific expertise
106Historical search query data
107Searcher location
108User search history
109Personalized search results
See also  Top 5 Digital Marketing Degrees

📌Above we have listed 100+ Google ranking factors and will keep updating them continuously, so stay connected with our this post to know 200+ Google ranking factors.

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