The 21st century has been all about marketing and technology. The business and trade sector has become majorly dependent on marketing techniques today. Besides the quality of the product, advertising is an important deciding factor for selecting a product.
There are various ways to advertise your product. The technology available today has provided many tools and platforms for the same.
An important tool that has become much popular in the recent few years is google ads. Google ads management has been a crucial part of every technical IT and commercial firm. There are several unknown facts about google ads that are quite amusing. Here are some of them listed below,
Google owns more than 70 percent of Search Market Share
Yes, you read that right. Almost every 48 out of 50 users choose google for finding their required product. Although other search engines have come along with Google, there are none that match with the share of Google.
Google has about 71 percent of the search market share. This means that if you are looking to get in eyes of the target audience, you should definitely get yourself up there on the google search results. Spending your bucks wisely on google ads is the thing that can benefit your business.
90 percent of users view the paid Google ads
It is a known fact that most users today prefer not viewing ads. The introduction of google ad blockers and blinders is evidence of this. The use of this tool has been a major obstacle for advertisers in the present era.
However, despite this, google ads are still safe from these hindrances. This is because more than 88 percent of Google users view google ads. This makes the future of google ads more secure compared to their counterparts.
Google ads provide businesses with great returns on the amount spent
Google ads are known to be effective enough to earn businesses twice the money they spend on ads. This makes them the most successful of any other advertising medium or tool. An advantage of this tool is that it can easily limit the ad to your target audience through various filters such as demographic filters.
A smaller area makes the target easier to find and appeal to. Hence, leading to higher conversion rates. Also, the strategy that you choose in advertising your brand makes a difference. Check the returns that your rivals are getting through google ads. It will help you make a sound choice.
‘Google Ads’ was earlier known as ‘Adwords’
If you have been into google advertising for quite some years now, you must be aware of this change. Google advertising tool was earlier known as AdWords. This has been now changed to Google ads. For businesses, this didn’t make a huge difference.
All that it meant was that there was a change in the name and logo of the tool. In fact, this move has made it easier for businesses who are new to the line of advertising, it easily helps to understand the purpose of google ads. Hence, a change for the better.
Conclusion
Investing in advertising services has become a necessity for businesses to gather attention. In today’s pace, the world is majorly dependent on user-based intent. Google has been the popular and preferred search engine. Hence, the use of google ads is almost an obvious choice.
Also, the factors that make it a worthy choice include its SEO-based advertising service, best practices, and higher conversion rates. As per trends, the future looks promising for google ads and its dominance in the search market. This is what makes it a preferred choice for your branding services.
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