Magento is well-known and well-regarded in the e-commerce world. It commands around 18% of the Alexa Top Million list, which measures the top million websites with the highest click rates. There are more than 14,000 Magento-based websites on this list.
Magento is a PHP-based e-commerce platform that was first developed by Varien, Inc and was released in 2008. The platform has grown considerably since then, thanks to the contributions from several expert developers from all over the world.
Some of the most well-known Magento websites include Coco-Cola, Vizio, Ford, Nestle Nespresso, Foxconnect, and Olympus.
This article explores why Magento is the best fit for e-commerce.
- Custom Created for E-Commerce Platforms
This is one of the biggest reasons behind Magento’s success in the e-commerce field. When Magento was first launched, there were few alternatives for business owners who wanted to start e-commerce portals. CMSs like WordPress and Drupal were largely suitable for media websites or blogs.
Magento was one of the few platforms that were exclusively designed just for e-commerce. It came with many features and additions that would particularly benefit these websites. It came with pre-loaded attachments that would benefit an online shop and provide a smooth experience to the customers. These features include:
- Advance search filter
- Role-specific features
- User management
- Integration for A/B testing
- Multivariate testing integration
- Support for multiple currencies
- Support for multiple languages
All of these features can help develop a sophisticated website. Other CMS platforms like WordPress and Drupal followed suit and provided features suitable of e-commerce platforms but Magento was one of the first to do it.
- Open-Source With a Great Developer Community
Magento is an open-source platform, which means expert developers from all over the world can study its code and come up with variations. This gives Magento a lot of flexibility as it is easy to find a version that is particularly suitable for your requirements.
Open-source software is easier to modify. Developers can utilize existing extensions or plug-ins instead of building certain features from scratch. That’s why Magento is so popular with e-commerce companies.
This also makes Magento more up-to-date than other alternatives. The developer community is very active and keeps coming up with bug fixes, new extensions, needed features, and other such essentials.
You don’t have to wait for the company to release bug fixes or patches, you can simply search the developer community to find a solution. In most cases, the developer community might have a bug fix on hand.
Open-source software isn’t a good alternative for everyone because it requires more technical expertise. That’s one of the few downsides of Magento.
- Responsive Design Framework
More than 57% of the search traffic comes from smartphones and tablets. A substantial portion of this population shops on the mobile phone as well. This means e-commerce websites must be optimized for mobile phone users.
Magento makes this easier for developers as it is an inherently responsive platform. This means the website based on Magento will adapt to the screen size or device to deliver the best user experience.
This e-commerce platform provides a lot of great features and has incorporated HTML5 capabilities in it. This ensures your storefront looks and performs well on all devices, and especially on mobile phones.
Magento offers a wide range of features that make it a great platform for mobile users like:
- Image scaling
- AV capabilities
- Gesture controls
These features add extra finesse to the mobile browsing experience. If users have a great experience, they’ll be more likely to convert.
- No Restrictions on Hosting Providers
Hosting is an important component of having a website. If your hosting service is poor, your website will experience frequent problems. It is helpful to have options when it comes to hosting. Unfortunately, platforms like Volusion and Shopify don’t provide these alternatives.
Magento allows users to choose the best eCommerce hosting services that best suit their requirements. You can shop around for the most comprehensive and interesting offer available online. For example, if you have room in your budget and want superior services, you can choose a hosting platform that offers great VPS plans.
- Great Page Load Timings
According to a Google survey, 53% of users will abandon a website if it takes more than 3 seconds to load. This indicates that speed is an important factor to consider when designing a website.
Magento has an excellent record when it comes to page load timings. The platform has several databases optimizing features like Full Page Cache extensions, Memcached, and Redis improve the website’s performance considerably.
If you have designed the website structure well and have a good hosting service, your website will load quickly and perform well. This means you will have a lower bounce rate and longer session times.
- Scalable Structure
Most businesses want to cut corners and settle for a more affordable option when they start out. But as the business grows, the demands grow with it. Your website must be scalable and must be capable of keeping up with business growth.
Unfortunately, many modern e-commerce platforms aren’t very scalable. This forces business owners to start from scratch and develop an entirely new website to keep up with business demands.
Magento is inherently scalable. The platform offers two options; Magento Go for small businesses and Magento Enterprise for medium to large-scale platforms. You can switch from Go to Enterprise easily if needed. This means you can save money when you’re just starting out, but still expand your site when needed.
Magento can support around 500,000 products, which is enough for most businesses. It can also handle 80,000 order transactions per hour. No matter what kind of traffic and volume you face, Magento can handle it.
- Multiple Stores Per Account
This is particularly relevant to developers and website administrators. Magento supports multiple websites under a single backend platform. You can manage everything from inventories and billings to orders and customer information without switching accounts.
This makes it easier for people with multiple websites to handle all information efficiently.
Magento benefits developers and allows them to create the most refined e-commerce platform. It has also become increasingly user-friendly over the years, which has led to more people adopting this platform for their e-commerce sites.
Ayushi Choudhary is a Jr. The content writer working with Ethane Technologies. In her corporate life, she writes many blogs and articles on Web design and development, SEO, SMO and many more.