What is SEO?
SEO is the acronym of Search Engine optimization, English expression translated freely as optimization for search engines.
This is a set of techniques applied to an Internet page, aiming to better position it as a suggestion of Google results, or other search engine.
In practice, this means setting up your site and your content to be displayed in the first results of an online search.
The SEO part of the logic that the public is going up to the company, and not the other way around, as occurs in most marketing actions.
This happens precisely from searches conducted on Google, always considering the use of terms related to your brand, products and services.
These terms are what we call keywords.
They correspond to the exact search made by the users.
With SEO techniques, you work these same terms on your pages.
As a consequence, the seeker makes a combination of the content you offer and the user’s search, then class sing your page among the results suggestions for that specific search.
What will determine your position among such suggestions is precisely your SEO work.
It may not be easy to get to the top of Google, especially for very crowded terms.
But it’s certainly a valid strategy.
After all, it offers the chance to be found on the web organically, without paying for it.
That is, it does not require expenses with paid media, such as sponsored links, to occupy such a prominent position.
That’s why it’s no surprise that 68.5% of companies intend to invest more in SEO during that year, according to SEO Trends 2019.
Are you among them?
So, just need to build your strategy with the best SEO company.
12 SEO Techniques to Optimize Your Site:
The time has come to check out what SEO techniques are indispensable to optimize your site.
If you do not yet adopt one of them, or do not do so with total dedication, promote the necessary adjustments to the strategy and qualify your results.
1. Keyword search
The first step before creating a content is to choose the keyword you want to sort on Google, or another search engine.
To do this, you need to perform a keyword search.
You have the option to use a free tool from Google itself: the Keyword Planner.
In it, you can search for keyword suggestions and ad groups just by typing the key keywords you want to target.
Then, based on the terms that other users use to search, the tool provides a list of suggestions to be used.
Another method to find what people are looking for is to type in Google your main keywords and check the suggestions based on the most popular searches.
In addition, you can still scroll to the bottom of the Google results page and see some more search-related queries.
Finally, the important thing is to choose one or two key keywords to not saturate or specify too much of the content.
2. Quality content
Who already adopts strategies for Digital marketing certainly realized that the content serves as a bargaining chip in that environment, isn’t it?
So, regardless of your niche market, after choosing the key keywords to work with, you should create a highly relevant and useful content for readers based on them.
To write a quality article about a specific theme, do your research and check other texts that are already well classified in Google for these keywords.
The important thing is that your article is original, easy to read, meets the user’s demand, answer your questions and add value to it.
No copying content from other existing publications.
Even because search engines tend to penalize the practice of duplicate content.
Not to mention that, even if there is no penalty, there is no way to position Google an article that presents more of it.
Therefore, be sure to invest also in lists, tables, charts and formats of questions and answers.
Search engines value these elements because they facilitate the extraction of relevant content.
3. Friendly URL
One thing is certain: the URL of the pages of your site needs to be friendly.
That is, it should clearly explain to your visitors the content they are about to see.
This is because search engines favor the URLs that facilitate this understanding.
You want to understand better?
Let’s go for an example!
Sponge that the URL of this publication would be as follows:
A little confusing, isn’t it?
Did you notice the difference?
In that second moment, the categorization of the URL served to inform the readers where they are on the site (blog) and what theme of the article it offers.
No symbols, no numbers, and no construction that’s not friendly.
4. Page title
We convince you that the title of your page is one of the main ways to draw the user’s attention, don’t you agree?
It is the first step, both for the search engine and for the reader itself, to determine the relevance of its content.
In this way, it is essential to enter into it some important keyword for your business.
It is worth remembering that there is a recommendation for the size of your title: The ideal is to keep it with less than 60 characters.
So make sure to include your keyword strategically within that amount.
But the title of the post is longer, and now?
Here’s a hint!
When you have a long title, the best thing to do is to position the keyword right at the beginning of it.
This avoids that the term worked on the page ends up being cut into the Serp.
If this happens, it will eventually affect the relevance of your post.
Would you like it to be even clearer?
See as an example this same article you are reading now.
Watch his title.
Did you see how you exceeded the 60 characters?
It could be a problem if the main keyword (SEO techniques) was not positioned closer to its beginning.
Then, take the same care in each of your publications.
5. Meta Tag Description
As with the title, there is a recommendation for your Meta description: that it does not exceed 160 characters.
Remembering that this is the text that appears as a description in Google, just below the title also displayed as a result of a search on the seeker.
In order to be a good Meta description, you must, within these 160 characters, provide the information in the clearest and most useful way possible.
After all, it serves as a summary, presenting to the user reasons for it to click and check what will “win” case read the article.
6. Page structure: H1, H2, and H3…
Imagine reading a newspaper that doesn’t have headlines.
You’d have to read half the article before you knew what he was talking about, wouldn’t you?
Adding titles and subheadings is like adding headlines to a newspaper.
It gives context to its content before a user dives into it.
It also helps to organize and hierarchize all information.
Google noted the tendency of site builders to typically use title tags more for style purposes and, as a result, now consider how you format and place your information in that hierarchy, organizing its content from the most important to Less important.
Generally, you can choose H1 title tags up to H6, being indicated to use at least up to H3 in your posts.
A common practice is to work the keyword you are trying to sort in the H1 header as it refers to the title of the post.
In the other tags (H2 and H3, for example) you can also work variations of this keyword to improve the odds of ranking.
Also, remembering that proper tagging of important information, such as publication date, author and category, will help you to position your site well in search results.
7. Use a Sitemap
A sitemap, as the name suggests, works as a kind of map of your site, containing the links to all pages.
In other words, it helps Google easily track your pages and index your content.
If your site is hosted by Word Press, you can generate a sitemap site using a plugin. Among the most popular are the Sitemap XML and Google News Feed and Google sitemaps XML.
If you are using a custom CMS, you can resort to an XML sitemap generator to create your map and then upload it to your site.
8. Image name and ALT attribute
Many people forget to include the name of the images or the alt attribute when they upload photos and illustrations to their content.
However, among the SEO techniques, the ideal is not to leave this concern aside.
After all, Google still can’t “see” your images, but can “read” your alternate text.
By properly describing your alt text, you are explaining to the seeker what the subject of that image is.
Breaking, increases the chances of the content being sorted in the search results for the words it contains.
The important thing is to try to explain the concept of the image, as if you were describing it to a blind person, for example.
9. Internal linking to other site page
This technique refers to inserting a link on a page that points to another page in the same site.
Therefore, if you have previously written about a particular topic mentioned in your post, ideally you should link that other content on that same page.
This is important because it helps to strengthen these keywords internally and enables visitors to navigate deeper through the site.
The important thing is that these other links are relevant to that reading and that you use anchor text (the clickable words in any link) clear and objective.
This can help reduce your bounce rates, which is when the user abandons the read without performing any action on the post.
10. Implement the SSL/HTTPs security certificate
As we know, Google is always updating its search engine and prioritizing those pages that can quickly adapt to these new changes.
In 2014, the giant began to prioritize in the organic results the sites that enabled the SSL/HTTPs security certificate.
There are already several companies that can do this migration safely and without decreasing the organic performance of your site.
There are even free options, such as Let’s Encrypt and Cloud Flare.
11. Optimize for Mobile First
In 2015, Google algorithm updates to prioritize sites that are best on mobile devices.
Therefore, if your site does not yet have a format compatible with these devices at 2018, you may be losing place in the ranking of the results.
In this context, your site can not only, as it should have a responsive project.
With a responsive design, it detects the device used to visualize your site and its orientation on the screen, adjusting the layout according to that particular device.
If your site is already responsive, start considering how your elements are displayed on those devices.
Try using your site on various types of devices to see how your users experience it.
To do so, use smartphones and tablets of different screen sizes.
Then make changes that optimize this experience across all devices.
12. Google AMP (Accelerated Mobile Pages)
Having noticed the growing number of users accessing the Internet by mobile devices, Google launched the AMP project, which in free translation would be something like “accelerated pages for mobile“.
Essentially, the goal is to optimize the structure of the page, creating an alternate version of it, without scripting or elements that delay loading.
This reduces the loading time on these devices.
Obviously, Google is increasingly prioritizing pages that have this optimization.
Just do a search with your smartphone you will notice that most of the first results have “AMP” in their description.
Bonus tip: Avoid having 404 errors on your site
Error 404 indicates a broken link.
You may have an error in the URL or the content is no longer available at that address.
Whatever the reason, it’s bad for the purposes of ranking on Google.
What happens is that 404 errors negatively influence the user experience, which, consequently, ultimately affects your SEO performance.
There are several Word Press plugins that can help you detect 404 pages on your site, such as the Permalink Finder.
If you are not using Word Press, you can install the Google Chrome extension called Check My links and use it to search for broken links on your site.
In addition, pages 404 do not need to be synonymous with frustration.
You can use this space to create an interaction with the public in a creative way, as in the example below.
Start capturing leads today with Click pages
Good SEO techniques will take many visitors to your site.
There? You what to going are but from do
If you do not already use this traffic to capture leads, you’re missing an opportunity.
As you talk to the user in articles, don’t miss the chance to get your contact to then promote more targeted approaches.
May be an invitation to sign a Newsletter, receive news by email, download an e-book or subscribe to a free course.
For all sorts of action, landing page greatly increases the chance of confirming the conversions you want so much.
At that time, Click pages is the ideal tool.
Here are the three basic steps to create you’re:
Choose your model: Meet high- conversion test-proven options.
Customize the page: Edit the texts, colors and images, and hide elements that little add up.
Publish: Lastly, just publish in your own domain, no additional hosting costs.
In this article, we talk about essential SEO techniques for your Marketing Strategy.
For those who want to generate organic traffic, attract visitors and, from there, initiate a relationship with them, the sustainable path points to the SEO.
As you may have noticed, it might seem somewhat challenging at first.
But you need to persist and enhance your pages.
By following the good SEO practices that we mention, you increase the chances of your content being ranked on the first page of Google.
In fact, it does not cost to remember: This must be the goal.
How rare are those who pass to the second page, the closer your content is to the top, the better.
And for that, quality content, focus on user experience and page development adjustments provide a shortcut to victory.
I am Bernard M.Miller I am a professional post Blogger. I loves to contribute Content into different blogs to increase my writing portfolio and currently, I am working with a Custom Leather Jackets retailer that name is The Leather Makers it is a premium brand which is provide Custom Leather Jackets at the reasonable price of market.