Google Provide Quality Score factors Only on Keyword Which Totaly Depend on your website’s content quality and its optimization factors. Google provides a quality score in Out of 10. If your quality score better than you have to pay the little amount in PPC(Pay per Click), so we must make sure that My Website Must be the best quality score.
We here discourse that How can we Improve Quality Score of my Website?
Know How to improve CTR –
1. The ad should be relevant to your Ad copy.
2. The ad which you create in Adword must be unique and attractive.
3. Ad Should be in Top 3 position on search engine result page.
4. We must have to use Ad Extension to creating your Ad more attractive than competitor AD than your CTR must Be Increase.
5. For attracting and increase CTR we can use Call to action term(CTA) as like Save, 20% Off and Discount types of term we can use convince any user and customer.
Know How to improve Ad Relevancy –
1. We have to make sure that Ad must be relevant to AD copy.
2. To Improve AD relevancy we use Sub Domain for example if your domain name www.digital-web-services.com than your subdomain name like seo.xyz.com
3. We always do try to use insertion dynamic keyword when we create any Ad in PPC.
4. We can use the keyword in the headline.
Know How to improve Landing page –
1. When we create any landing page for any Ad group that time we make sure landing page should be relevant to your targeted keys
2. For improving landing page we have to do content optimization, URL structructuring, Meta Optimization and more thing we can do to improve landing page.
3. When we create the individual landing page for individual services that time we can use keyword stuffing but we have to keep my landing page in robot.txt root-folder so that my landing page quality score keep increase.