You know the website is the mirror of your business, your brand. And the content in its all forms (image, video, infographics, and written text) placed on it plays a crucial role in fetching customers and growing your business.
An engaging, well-organized, and relevant web content helps you get what you want to attain in your business. As a business/brand owner, you need to create a web copy, which can make site visitors to taking action, buying your products/services. Now, the question is that how to write web content? that can generate leads and bring sales. You are at the right place, as I am going to explain to how to create that effective and killing web copy for your business. Here are some simple, but practical steps to write compelling content (mainly written text) for your web pages:
Know your website visitors
Keep in mind the material, especially written words are universal. It never gets old. You know why a visitor browses your site directly or after finding it on search engines. It is his/her need of buying a product/service. Therefore, you need to identify your audience and optimize the content for their actual needs. Doing this will help you keep them engaged and convince them to buy the products or services you are offering. Besides, this will help you convert the site visitors into clients. Having familiarity with the audience has worked for many brands in their expansion and the actual returns from their website content.
For instance, think about the website of Airbnb. The Home Page of this brand is image-centric. It targets audience, travelers across the world. Users, in general, select the city they want to visit by just clicking on the respective image. The brand has done this, as it knows audience respond imagery faster in comparison with the text.
Keep it relevant
Relevancy is the key to writing web copy that leads to conversions or brings sales. Through the content, you need to make a visitor feel connected with the page he/she is visiting. The page your audience is visiting must have relevant content.
For example, a visitor is visiting the page,Web Design Service. This page must have all the information in regards to website designing.
To stay relevant, you need to be alert in today’s fast digital world. Blog post on a regular base is also a medium to keep your brand pertinent. Keep your blog page updated. For this, you can hire a writer with respective Content Writing Training if you are short on time. Ask the writer to keep your blog updated with the current trends in your business field.
Make your web copy unique and keep it error free
You know search engines in today’s world are brilliant, and they are getting smarter day-by-day. They penalize the site with plagiarized content. Here it is clear that your web content must be original, in your own words. Avoid doing copy-paste work or content stuffing for your web copy. Keep the material free from errors – spelling and grammatical.
Make your readers take care of from the very first sentence
Always try to make the texts you will write for your web page natural. Warm your readers up and work on your way if you want to introduce some background. Keep the first sentence or even paragraph very simple. Make it interesting so that the readers can get encouraged to know more.
Follow SEO techniques/rules
As per a report on internetlivestats.com, around 9-10 websites come online every a minute across the world. It means the competition is very tough for every business, especially the new one. Your business site needs to be before the users searching for the products/services you are offering. You know it is possible when your website is search engine friendly. For this, you need to follow SEO rules and apply the same in writing web content. Keep the page title, content, metadata, and meta tags friendly to search engines with the proper use of relevant keywords.
Be emotional and genuine as well
It is somewhat easy to be found on search engines by following SEO guidelines, but it is hard to touch human feelings. Some writers forget to optimize the content for humans. Here it means your content should be what the visitors are looking. Search engines especially Google is making its best to make the searches better. You need to make your web copy emotional and genuine to be client-centric. For this, you should write from your heart and show your human side.
Make your web content for scanners too
As per a research, only 16% of people read web page content word-by-word. Most of them have a glance at the material and take the required action if they find something useful for them. For this, you can make headlines communicative for what you are, place key points in subheadlines and use bullets to write essential information.
Offer the one your audience can’t neglect
To make your web content bring sales, you need to place catchy CTAs (Calls to Action). Try to use the terms like Sign Up for our newsletters about special offers and inside story instead of words like Sign Up Our Newsletters. In brief, your CTAs should be a little different and valuable for your site visitors.
Close your web copy with confidence
Your mastery over CTAs gives you strength and makes you end your web content with confidence. Produce readers/visitors something to consider, and be engaged even after they stop reading your web page content. The closing paragraph/sentence should be like something provoking or asking a query. Give an end to your web copy with an effective CTA.
In brief, your web page content should be in simple words with relevant information and client engagement capability. With such a web copy, you will enjoy high conversions.
Sandeep Kumar Mishra is a content writer at SixPL. He is also a senior instructor at a content writing training program, ECT. He loves keeping track of the latest social media trends and other digital marketing developments.