WordPress Tools increase Website traffic

How WordPress Tools Can Help Increase Your Website’s Traffic?

Once you have your website up and running the next thing is to start looking for ways to bring traffic to it. While all website owner would like to have visitors not everyone succeeds in getting them. The reason for this are many; the most important one is the lack of knowledge about the right SEO plug-in tools that will help in making your website SEO friendly.

Whether you have a business website or simply enjoy blogging as a hobby, implementing the right WordPress plug-in can help you bring in a lot of traffic which can be converted into potential customers with a proper SEO strategy.

Here is a list of some of the best WordPress plug-in tools you need to install in order to increase your website’s traffic

WordPress Plug-ins that will help you increase traffic from search engines:

  1. WordPress SEO by Yoast

SEO by Yoast is a must-use tool for all website owners looking to increase traffic in an easy way. This tool measures your content across different SEO parameters and lets you know how search engine friendly your content is before you actually publish it on your website.

You can check the frequency of keywords, title, URL and Meta description etc. in the preview to see if the blog post is SEO optimized or not. If not, you can always make the necessary changes to make it friendly for search engines.

While all this feature is available in the free version of the tool you can always opt for an upgrade. The upgraded version will give you access to some additional functionality that will help in increasing organic traffic to your website.

These additional features can be listed as:

  • Redirect manager will assist you to create and manage redirects from the dashboard
  • Multiple focus keywords to help you easily optimize a post with multiple keywords
  1. All in One SEO Pack

All in One SEO pack is another SEO plugin for WordPress sites. It will make your website rank higher in Google and other popular search engines by helping you improve your SEO. The easy to use interface can be easily integrated with your WordPress dashboard giving you access to a host of features including XML sitemap support, social media integration, generating the robots.txt file, avoiding duplicate content, generating meta tags and many more.

WordPress plug-ins to get traffic from social media

  1. Social Warfare

Social Warfare is a wonderful social media plugin tool for WordPress. It will help you harness the power of social media to increase traffic to your website. Some of the features that come with social warfare include share buttons for various screen size and resolution, fast load time and an accurate number of counts your content has been shared among others.

You can further choose which social media buttons to add to your posts and where exactly to place them; whether you want to place them above the post content, below the post content or somewhere else.

This plugin also lets you:

  • display your most popular content based on the number of social shares it has received
  • add a share button inside a post or page thus helping users share your website’s content or just a part of it
  1. Digg Digg

Digg Digg is an all-in-one social media plug-in tool for WordPress that lets you share your website content on social media including image and blogs through its social share buttons. Available for free, this plugin also makes it easier for users to share your content.

Features that come with this plug-in tool include:

  • You are in control of which social media sharing tools you want to display. You can easily choose from all the major social media sites icons including
  1. Facebook
  2. Pinterest
  3. Twitter
  4. LinkedIn, and
  5. Reddit etc.
  • It has a fast load time
  • It is easy to implement with substantially fewer settings

WordPress plugin tools to lower bounce rate

1- Reduce bounce rate

Having a high bounce rate signals that there is something wrong with your website. This plugin is completely free and gives an accurate measurement of which users bounced and which didn’t.

2- Reorder posts plugin

This is a wonderful plugin that will help you lower your bounce rate for your WordPress site. This plugin reorders the posts according to popularity thus helping users find the most liked content and preventing bounce rate.

If you are having difficulty with your WordPress site, check our SEO guide for website developers to design SEO-friendly websites.

Conclusion

Getting more traffic from search engines will help your website in more than one way. You will be able to make your money, increase your followers, have a better ranking in search engines and have a greater brand value. Install these plugins to make your website SEO- friendly and increase traffic

Author Bio

Akash Verma is a professional SEO consultant. He is currently working at Yupple Technologies & specialized in blogging, content marketing, link building, and other digital marketing activities. You can also find him on Twitter & LinkedIn.

about website designing company

All YOU NEED TO KNOW ABOUT WEBSITE DESIGNING AND DEVELOPMENT

These days’ organizations are prepared to do everything so as to compete with the market. In this way, to connect with the potential customer all around, they require a Best Website Designing Company. Designing a website implies that you are giving the look and feel which visitors will find it attractive. After designing a website, it ought to be created at the back-end for its appropriate functionality.

There is a much difference between the role of a website designing and website development.  After going through this article, you will be able to find the differences between these two.

A web designer mainly focuses on the appearance or look and feel of the website which basically includes its layout.

Their main job about Website designing

An expert web designer knows how to make a website more powerful so as to draw the attention of the visitors. With the help of graphic designing, a web designer creates the website more attractive and eye-catching. After creating the wireframe, they then move to the designing phase and uses several designing principle as to offer an excellent user experience.

Their main responsibility is to design the final layout of the website using Illustrator, Adobe Photoshop, or sketch. For this, one should have a good command of graphic design and logo design. Web designers should keep themselves updated with all the latest design trends.

To attain the desired function, one should have a good feel for user experience in order to identify the simplest possible approach.

A front-end developer is the one who builds the interface. Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), and JavaScript (JS), PHP and other programming languages are used by them to bring life to the website.

Website development is the numbers of activity which includes the knowledge of different technology. A web developer should ensure that the customers get all the functionality that he/she wants.

A web engineer takes a website, separate into its parts and afterward adds functionality to it. They present all the required information on the server and database.

They create the backbone of the website using languages such as PHP (Hypertext Preprocessor, earlier called, Personal Home Page) and MySQL. IDEs (Integrated Development Environment) is used by both front-end and back-end developers. By using this software application tools they code and build the structure of a website.

So, the above are some of the differences between a website designing and a web development. Both play a vital role in a website as they are incomplete without each other. Without them, the web would not exist.

There are many career opportunities in both professions. So, whether a fresher or an experienced candidate, they both can build their career in this field. There are various job portals which are updated with the latest job opportunities. You can take help from Monster Singapore if you are looking for a number of Singapore jobs. This leading job portal offers the platform where job seekers and employers can connect. Sign in and upload your updated resume to avail the benefits of job alert.

digital marketing strategy

Digital marketing Is a Strategic Ball Game

As an entrepreneur when you think about your digital marketing strategy, you are bound to get baffled and confused. Well, before you plan out the digital marketing strategy, you have to have your business growth strategy in place because the global digital advertising expenditure will surpass the TV ad budget by the end of the year 2018. Now, that calls for a serious analysis. Yeah, you have to rethink your strategy.

1. It is a strategic ball game:

When you look at your competitors’ strategy, you might get scared because people are spending insanely to toss you out of the business. And that is the way the world is operating. Hence, you have to look at this present scenario objectively.

Yeah, look at the big data and start playing the strategic game. And that starts with your objectives. Ensure that you define your long term and short term goals accurately. And they should be properly aligned because the short term goals will set the tone for your long-term goals. Apparently, they both are interconnected.

2.Formulate the right digital marketing strategy:

Once you have identified your objectives, now, it is time to formulate a digital marketing plan. And that should start with your website. You need a stunning website that can pull audiences and grab their attention.

 There are other technical factors that will also come into play as you delve deeper and explore further. Aspects such as mobile friendliness, SEO and SMO are the things that you need to consider before finalizing the strategy.

And then, of course, you have to look at the e-commerce and mobile app too. The E-commerce and the App economy are booming. Here, you are confronted with a lot of technical challenges as well as functional and financial challenges.

You have to decide the course of action and you have two options. Either you can carry out your digital marketing strategy by yourself or you can outsource it.

Now, you again have two options, either you can outsource the work to company situated in your locality or you can choose an offshore web development company. And this could be a little tricky affair because a lot of things get interconnected with each other. Hence, it makes perfect sense to look at the whole outsourcing process objectively that includes the challenges and benefits.

3. The Benefits of outsourcing web development work?

The benefits are in limitless but you need to take the right route to garner the benefits otherwise, the whole outsourcing idea can backfire. So, what should be the right approach? Yeah, this must be the immediate question.

First, you have to choose the destination that you want to outsource. Well, finding and IT consulting company India can be a perfect idea because India has been the most preferred destination for decades now. The companies like IBM, GE and other Fortune-500 companies also have chosen India as their destination. Well, there are reasons behind their decision.

First, India is known for a cost-effective solution. Yes, the country is one of the fastest growing economies and talents are available in millions and this availability of exceptional talent and skilled professionals makes it the best choice because you can get the highest level of work at a reasonable cost. In addition, the infrastructure is superlative.

In fact, the Indian government also proactively invests money in developing the infrastructure to attract foreign companies. Well, choosing India to be the outsourcing destination should be ideal because the climate is conducive.

Moreover, by outsourcing your web development job, you will be saving money that you might have spent in establishing your own development team.  When you outsource your job, you actually outsource everything. From the web development to digital marketing that includes SEO, SMO and mobile app development process which not only saves money but also keeps things clean and organized.

The challenges:

Well, everything in the universe comes with its own share of problems and challenges and so does the outsourcing. The imminent challenge that you might face will be the communication gap but as far as Indians are concerned they are proficient in English and you should not have any problem regarding the language.

The brand consistency is one of the major issues that you might prove to be a challenge but this can be handled if you hire an offshore web design company that understands the cultural nuances. In fact, if you can communicate your idea properly, then it would not be a difficult task. All you need to do is to locate the best offshore web design company in India

The final thought:

Ultimately, by outsourcing your web development work to India, you will be able to get better quality work by spending less amount of money. In this digital age, the work culture is becoming more decentralized and outsourcing should be the best choice as far as profitability is concerned. So, choose wisely.

Java developer Jobs as your career choice

Opt For The Java Developer Jobs As Your Career Choice

A Java developer creates user data arrangements by creating, executing, and keeping up Java-based parts and interfaces. The professionals design, implement and maintain the java application phases.  The java programmer requires experience in the software development and some of the other skills that a developer should be familiar with are Java-based web services, J2EE framework, JSP, Test-Driven Development, Object-oriented analysis, and design.

Duties of a java developer:

  • Characterizes site goals by analyzing client requirements; imagining system highlights and usefulness.
  • Plans and creates user interfaces to internet applications by setting expectations and highlights needs for the duration of development life cycle, deciding outline approaches and device set, finishing programming using language and software product, and planning and conducting tests.
  • It suggests system arrangements by comparing advantage and disadvantage of custom advancement and purchase options.
  • Incorporates applications by outlining database design and server scripting, studying and building up availability with network systems, web crawlers, and data servers.
  • Makes interactive media applications by using authoring instruments.
  • Finishes applications development by planning requirements, schedules, and activities; contributing to group gatherings; investigating development and creation issues over different situations and working stages.
  • Backings clients by creating documentation and help devices.
  • Updates work learning by exploring new web/intranet innovations and programming products, taking part in educational opportunities; reading professional distributions; keeping up individual systems; partaking in proficient associations.
  • Upgrades association organization by accepting possession for achieving new and different request; investigating chances to enhance work achievements.

Java Developer Jobs As Your Career Choice

qualities of a java developer

Qualities of a java developer:

  • Technical Background:

One of the principal aspects of each director searches for is the Java developer’s technical background. A designer with good technical background with a degree in Engineering in Computer Science or Masters in Computer Science is looked for by general organizations. A glance at the tasks he did in his school can fill in as windows to the genuine enthusiasm of the engineer. Java or J2EE affirmation is likewise a decent indication of his all-around created technical skill. While there are a modest bunch of Java developers who are self-trained, a great many people pick up Java engineers first search for instructive capabilities or affirmations.

  • Tasks Handled:

Next thing that recruiters and tech leaders investigate is the experience of the competitor – the sort of activities he has dealt with. As a rule, the necessity for a java developer is for another task that requires a capable engineer or for an ongoing venture where a current developer is leaving in the expectations of greener fields. So, the Java group leader endeavors to see whether the engineer has worked with comparable advancements and activities previously.

  • Communication Skill:

Communication skill is the most important quality a java developer should possess. A Java developer has to share his ideas of development, so if you will have a good communication skill and it will be easy for you to make the team leader understand your point of view.

  • Passion:

Being passionate is the important quality in a java developer. Companies want such developers who are passionate towards their work. A passionate developer will never feel shy to share his ideas of development.

  • Adaptability:

If you have all the above quality then you can almost become a successful Java developer. But there is one more quality which a java developer should have which is flexibility. A good java developer should be flexible in everything. They should be ready to work at any time, and in any situation.

These are a portion of the fixings that go into making an awesome Java engineer’s.

Salary Package:

The average salary package for a Java programmer is S$71,906 per year. If you are experienced then you can get much more than this. However, the salary varies according to the size of the company.

 Java is the official language for Android development. You can easily develop android by learning Java language. So, if you think you have all the above quality then you can choose Java as a rewarding career. Singapore has the best Java Jobs in Singapore waiting for you with a handsome salary. You can also check the job portal of Monster Singapore where you can find numerous jobs which will be suitable for your profile. So, upload your updated resume and apply for the relevant jobs now!

Understanding Spring Inversion of Control (IOP) Or Dependency Injection

Spring framework: is most widely used free and open source java application framework. It was created by Rod Johnson in the year 2003 and is very popular among the developers around the globe.

The main aim of developing this framework was to enhance the developer’s productivity and also make them understand and use some of the best industry coding practices.

The Spring framework was created by using a design pattern Inversion of control (IOP) or  Dependency Injection,

Let us understand this with the help of an example.

Spring framework

Here we are creating object of Class B inside Class A which means class A is completely dependent upon class B. In future if there will be any modification in Class B (number of Parameters) we may be forced to do modification in Class A as well.

Again, If we want to replace Class B with some other Class (say Class C) which provides more better functionality then in that case also we will have to modify Class A.

This is a very small example. In big projects where there are hundreds of java classes doing such changes can be a big pain. These problems are just for one reason that Class A is completely dependent on class B

So there needs to be a mechanism by which we can remove this dependency or reduce this to overcome all such problems.

Here comes Spring Inversion of Control(IOP) or Dependency Injection Container in picture.

Inversion of control (IOP) or Dependency Injection – It says that you should not be creating or instantiating an object inside any other java class. Instead , rely on Spring’s IOP module to crate the object for you.

Understanding the problem if we don’t use Dependency Injection

Dependency Injection

In this example we have a Hotel class that needs Coffee class to prepare Drink. Calling prepareDrink() method of Hotel class will prepareCoffee using the coffee object. But this can cause problems in future maintenance of the project as we are directly instantiating coffee object inside Hotel Class using a new operator and because of this the Hotel class has a direct dependency on the Coffee Class or so much tightly coupled with Coffee class that it will cause so much trouble if in future we decide to change the Coffee Class.

Problems that will be faced if we use this design

  1. If we will replace Coffee Class with some other class( ColdCofee) then this will force us to do modification in Hotel class as well.
  2. Modifying the Coffee class (parameterising its constructor) will also need to do changes in Hotel class.
  3. You cannot test Hotel Class without including Coffee Class.

If Hotel class just uses the Coffee object without mentioning Coffee class in it then we can overcome all such problems.

The framework that helps you in making this possible is the Dependency Injection Framework. You will not have to mention Coffee object inside Hotel class and still the Hotel class will use the Coffee object.

It says never create an object inside another Java class using the new operator, instead the framework will create all the objects along with their dependencies in your application and you just need to use them. This will make the code more readable and maintainable.

In the next blog we will see how we can use Dependency Injection and the ways by which we can use this >>>

Best Email Marketing Strategies

Most of us will agree that with the rise of social media marketing, email marketing has taken a backseat. Hardly anyone reads their emails anymore. Our mailboxes are almost always flooded with emails from various businesses and we all know honestly what we do with them. We either mark them unread without reading, archive them or unsubscribe from the particular mailing list altogether. But at times, it so happens that some of the other mail is too good to ignore. We end up opening it, taking a good look at it, actually take the pain to go through it and even go the length of recommending it our friends and acquaintances.

The crux of this tale is that for exceptional email marketing campaigns they need to be cleverly managed and drafted to catch the reader’s attention in an overflowing inbox. Marketing emails need not be drab and boring, but they can be personalized and filled with interesting graphics designed especially for mobile devices and desktops.

Another important point that most marketers fail to take into notice is that for effective email marketing, it is imperative that emails contain a meaningful call-to-action. The reason behind this is simple if brands are taking up subscribers’ time and also their inbox space-with every other email and then their message must have a point to it.

What is the need for an effective email marketing strategy?

best-email-marketing-company-in-delhi

It should be considered as a part of a business’ overall marketing strategy and business plan. It helps the businesses to market their products and services by using the email channel with high chances of making a profit and reaching their goals. This is simply because, best email marketing strategies take into consideration the target customers, their preferences and the benefits that they might be looking for as well as the products and the services offered by the business and the industry and which email marketing messages perform the best.

To achieve an effective email marketing strategy that transforms ideas into actions, businesses need to take these 3 steps:

  1. Best Email Marketing Strategy: How would businesses go about in achieving these goals
  2. Best Email Marketing Tactics: How are the businesses going to realize them in more detail. That becomes a part of the strategy.
  3. Actions: How are the businesses going to deliver on their tactics. Even more detailed, this covers the fulfillment of your email marketing strategy.

Finding the key to develop a stand-out message that clearly lets your customer know what you are trying to say but in an engaging and fun manner can be extremely difficult. The tips described here regarding email marketing strategy requires integration between your shopping cart and email list, automation, and list segmentation.

Personalize the messages

When we talk about personalized email messages we do not mean sending an individual mail to every single subscriber. By personalization, it is meant here that relevant customer data should be used in creating a personalized message. Companies like ‘Amazon’ leads the path when it comes to personalizing messages. A study by Experian discovered that personalized emails have the potential to deliver 6x higher transaction rates. The simplest form of personalization is to address the reader by their name. Most popular email providers in Delhi offer this service within their functionality and with this strategy, alone businesses can give a boost to their campaign performance. For instance, email subject lines that are personalized with a recipient’s first name can increase open rates by 16% higher open rates. If we take into consideration the fact that 47% of all emails are opened because of their subject line alone, then this would be a sure shot way to get more revenue.

Here are some more tips to personalize.

  • Asking for information directly
  • Use a real reply-to email address
  • Use your real email signature

Get to segmenting your subscribers

According to most email marketers, this is the second on the list to an effective targeted to your audience. Let’s go for this example. Consider that you are hosting a marketing campaign for e email marketing strategy. Segmenting your database will let your email campaigns become much more small business owners located within a 20-mile radius. So, what can you do to get the best turn out for your event?

It is through segmentation. Create a segment of people who list themselves as small business owners and are located within the 20-mile radius and send them an invite via email. The segmentation part is actually quite easy and can be achieved through CRM software. Segmenting also results in better open rates, leads, revenue, transactions, and more customers. Here are a few more tips on how to achieve segmentation:

  • Company Size
  • Industry
  • Sales Cycle

Create mobile friendly emails

We are much more active on our mobile devices than we are on our desktop, hence this strategy makes much more sense. Optimizing your emails for mobile devices will actually generate revenue and also increase your customer database. For effective optimization, follow these tips:

  • Implement a responsive mobile design (RED )- When you create a responsive email design it means that the user experience is optimized regardless of the device or the screen the customers are using. Most email service providers offer this within their email platform.
  • Short subject line and pre-header- the subject line is very important, hence stick to the point so that the reader knows what to expect. For the pre-header text, summarize the email or include a call to action.
  • Make the CTA big and obvious- Your call to action should be easily visible on all types of mobile devices, laptops or tablets.

Automation

With trigger-based emails, you do not have to constantly send them manually, but they are dispatched automatically based on user behavior. The most example of trigger emails is ‘welcome’ emails, ‘thank you’ emails and ‘transaction’ emails like confirmation emails and email receipts. Data collected for trigger emails have shown that they are slated to perform much better than traditional emails. The average click-through rate (CTR) for trigger emails is more than double the rate as compared to traditional email click-through rates. Here are some instances of trigger emails that you can consider sending:

  • Activation- When a new user creates an account but they fail to use your product within the first seven days, then create an ‘activation’ campaign that sends an automated email with their login information and other details.
  • Win-back- When the subscription plan of an existing customer is ending, and they haven’t used your product in the last 3 months, then you should consider sending them an automated email with a list of new products.
  • Surprise- Give your loyal customers’ freebies every now and then by creating a ‘surprise’ email that sends an automated email to your best customer.

Send an email over the weekend and between the 8.00 pm-midnight slot

The top email marketing strategy has found that the best open read for emails was found in the time slot from 8.00-midnight. The reason behind this is that if you can avoid the time when inbox crowding takes place then your emails will have a higher chance of being opened and read. Most emails come in the morning hour, hence you can perform better in the other time slot. Moreover sending emails over the weekend can be a win-win situation for you too. Since, the volume of emails sent over the weekend is low, hence margins for click-through and open rates increases to quite some extent.

“Email marketing is considered to be one of the strongest marketing channels and it is only because some businesses might not be using it properly which is the reason that they are yet to understand its full potential.”

If you are still not convinced, then these points might be able to convince you.

  • Email marketing has the potential of a big reach and can help businesses in putting their message in front of a lot of people
  • The marketer has a lot more flexibility in how they handle their email program
  • It is quite easy to start and businesses can start small initially
  • On an email marketing scale, the effort to send one or a hundred messages is almost the same
  • With email, businesses have the option to target and segment their messages on an individual level
  • There are little risks coupled with relatively low costs big potential for upside
best web development company

Must Read: Understand Java Concepts & Start Career with it

In such a competitive world, organizations are struggling to stand out and to get more benefits. From the past few years, IT sector is growing rapidly and there are so many career options in this to choose from. If we talk about programming language then, Java has held the first position from the past few decades. It has become the big Buzzword in itself now. Due to this, Java is the first career choice of many aspirants.

There is a number of Java Jobs vacancies released every year by many MNC companies such as Wipro, Accenture, HCL, Infosys etc. To become a part of your Best Development company, understand the company requirement and prepare yourself according to them.

Job in java

Java is an object-oriented programming language first released by Sun Microsystem in 1995. It is used to develop several web applications and websites for the systems as well as for different devices. It is secure, portable and easy to learn the language. It allows developers to write code and run on any platform. It is one of the most widely used languages today due to its simplified coding and cross platforms dynamics.

In today’s job market there is a good demand for Java developers all over the world, so we can say that choosing a career in this relevant field is a wise decision for anyone. For fresher candidates, there are a plethora of Java Certification courses available such as Mobile Application Development, Web component devotement etc

After obtaining such certifications one can consider the following job roles such as:

  • Web developer
  • Application developer
  • EJB programmer
  • Software developer
  • Tester
  • Graphic designer
  • A professional teacher in Java

Future of Java:

No one can deny the fact that, Java is everywhere and it becomes the most important thing happened to IT industry across the globe after C++. With the increasing popularity of this language, we can say that the future of Java is vast. And for the beginners, it is a great platform to start out with.

To start out with Java here are some useful tips:

  • Pay little attention to Improve basic knowledge: If your basic is not strong enough then, making a position in this tough job market can be little difficult for you. The first step to enter into the world of java is your basic skill and knowledge. You can easily learn an advanced level programming language if your basic concepts are strong. Learn from the video tutorials and start wiring your own code. Don’t be afraid of mistakes at starting point because everyone starts out at the same point.
  • Do More Practice: Everyone knows that practice makes the man perfect. The more you practice the more you come to know about your weak points which may help you in becoming much better in future. The best way to do it, Get started once you’ve strong grips with the basics.
  • Read all stuff related to Java: To improve your Knowledge and practical skills it is suggested that be updated with every kind of new technology. Read all the related blog and articles to understand more concepts related to Java. 

These are some worthwhile tips to start a career in Java. Put some extra effort in order to grab the best opportunity in such a competitive job market.

Backlink

Backlinks & Their Types

What is a Backlink and what types are there?

If you are learning or want to learn about web positioning, you will surely have heard the word backlink, link or link.

Why? Basically, because backlinks are a very important part of web positioning.

Before starting to work with them, it is important to start from the most basic, to really know what a link is, what types of links exist and above all what they are for.

So, let’s start!

What are the backlinks?

The definition of backlink is that of an external link to your website, from another that points directly to your website or to any of its sections.this one is the best way to get ranking in search engine result page(SERP). With this Process, we have to link building of own websites to another website, Nowadays  Best SEO Company work on this process to get a quick result on SERP.

In HTML code a link would be written as follows: <a href=”http://www.tuweb.com/”> anchor text </a>

As you can see, the link is basically divided into two parts:

The URL of your web

Anchor text or anchor text

what is backlink of websites

What is the anchor text or anchor text?

When we generate a text link we have to use an anchor text, also called anchor text.

That anchor text will be the text with which our link will be visibly displayed and when the user clicks on it, it will take you to our website.

Anchor text functions

The anchor text of a link can have two main purposes:

– Generate clicks: If we put a link on a website that receives many visits and we put a very striking anchor text, the percentage of clicks will surely be much higher than if we use a more generic anchor text. Therefore, we can use it as a claim to get direct visits from it.

– Position: The anchor text plays a very important role in link building, therefore, we will have to think a lot of that text, as we will have to focus on our SEO strategy. For example, if we want to position “food for small dogs” maybe we can play with variations such as “food for dwarf dogs”, “food for tiny dogs”, “food for small dogs”, etc.

Links without anchor text

There are also links that are not text, links that directly apply to an image in a specific area or layer of the web.

These types of links are also tracked by Google, so it is also interesting to get this type of links.

In the case of images, even if we do not have anchor text, if we can use the alt = “text” tag , and introduce a text related to our theme in that alt to give Google signals about what our website is about, example: <img src = “http://www.miweb.com/mi-imagen.jpg” alt = “text” />

What does a link to Google mean?

A link to Google means a mention or recommendation from a website to yours.

That is, the more links your website has, the more recommendations you will have for Google, and therefore, the more benefit you will have in terms of SEO.

The links undoubtedly help position, but we cannot determine how many links you need to position a particular search as it depends on many other factors.

Some of these factors directly related to the links I will talk about in this article.

Links Do follow VS Links No follow

No follow links are links that include the rel = “nofollow” attribute within the link, for example

plo:  <a rel=”nofollow” href=”http://www.miweb.com”> anchor text </a>

Including this no follow implies that the robots of search engines like Google, when they find this link, will not follow it. That is, they will not track the content of it.

Therefore, a no follow link loses great value in the face of SEO because search engines do not follow these links.

A link do follow or follow, is the link that does not contain that tag rel = “nofollow”, that is, if it does not contain it implicitly it will be do follow the link. It is not necessary to use rel = “dofollow” in it.

This type of links do follow the robots of the search engines like Google, and therefore access them and track their content.

That is why these links do have a great value in terms of web positioning.

Links Sitewide VS Links Nositewide

Site-wide links are links that are placed in each and every URL on the web. That is, if a website has 1000 URLs, the link is replicated in the 1000 URLs.

These types of links usually appear in sidebars, footers, and menus.

This type of links can be dangerous because when repeated in so many URLs and with the same anchor text, an over optimization of the link profile can be considered. Therefore, we should not abuse this type of links.

A link no sitewide is a link that only appears in one or several URLs of the web but it is not repeated in the rest.

Generally, this type of links are usually links in articles.

A site-wide link would be as if the same person recommends you many times and having several links no sitewide is as if many people would recommend us once.

Following this simile, what is better for Google that someone recommends you many times, or that many people recommend you? Undoubtedly the second option is the best.

The theme of the webs that link you

One doubt that always arises is, if it has the same weight or value, to receive a backlink from the webs of the same theme or different.

Let’s give an example of real life, if you are a doctor, the recommendation that a gardening company can give you does not have the same weight, then the recommendation that a hospital can give you.

What did I mean by this? What about links counts more quality than quantity? If your website is about medicine, it will be better to give you web medicine recommendations than from gardening websites.

The authority of the websites that link you

Another doubt that arises in many occasions is, what if even being webs of the same theme, have their links the same value.

Returning to the examples of real life, if you are a doctor, the recommendation about you from an international doctor and with prizes does not have the same weight, at the recommendation of the doctor of a town of 50 inhabitants.

The same happens with websites, if a website of a very famous hospital which in turn link from thousands of sites, puts a link, will have much more value than a local link such as a hospital of a pueblo that receives very few links.

Conclusions about the links

Backlinks are, have been and will be a very important part of web positioning, and that is why it is necessary to learn more about them, how they work, how to create them, how to get them naturally and a long list of things that we should of learning.

In the same way, it is very important to know how to use them correctly, since a good use of them can make us climb positions in the Google ranking, but a bad use of them can make us sink and we earn a penalty from the search engine.

Author Bio: This article has been written by Daniyal Buksh a digital marketer and content strategist manager at flights to Stockholm from Manchester

What Is WordPress? And How To Use It To Create Website

These Day, Maximum People Familiar With WordPress, You can say WordPress is one of the best and very popular Open source and Content Management System (CMS) among other CMS, Where you can very friendly manage your website and its content. Nowadays every best website design company use of this platform, Which is based on PHP, MySQL.Today Too many Websites Build On this platform. You Can Create Different types of Website on WordPress, Such as Personal Website, Business Website, E-commerce Website, Question & Answer Website, Coupon Website, Portfolio Website and More other types of website you can create From here According to your requirement.

what is wordpress

WordPress Provide Us Two Different Types of Platform #WordPress.com and #WodPress.org.

#1.Wordpress.com:

If you want to create Website, Blog without any investment, Yes Its Possible Only on WordPress.com, For this You don’t have to pay for installation, Hosting and other management. It also Proves you Lot of option where you can easily Customizing your site. But you have to face one Issue in your domain address, in your domain name by default include “WordPress.com” For Example If your domain name is “www.xyz.com” After include “WordPress.com” Your domain look like “www.xyz.wordpress.com”. If you Don’t Want to Add “WordPress.com” With your Domain name then you have to take its Premium Upgrade Plan and then you are able to customize your domain address and remove all “wordpress.com” advertising. Where you can see Different types of plan Like Personal, premium, and Business You can select one of them according to your requirement Plan and services.

#2.Wordpress.Org:

If you Want to Create any Business and Blogger website to make money from it than I will recommend you to select “WordPress.org” Where you can using self-hosting and also you are free and flexible to grow your Website. To start to create the site on this platform you need a domain name and  WordPress Hosting.  As you all know that Domain name is the address of your Website name on the internet such as “www.xyz.com” Web hosting, where your website files are stored on the internet or server. Hosting is one of the necessary services of our website, so I think we should select hosting services and its plan very carefully, too many companies provide you hosting services with different plans and offer,

 

 

Bitcoins- Peer To Per Electronic Cash System

SOMETHING KNOW ABOUT BITCOIN:

Bitcoin is Just a virtual currency that has been devised for unsigned payments made entirely independently of governments and banks. In recent years, Bitcoin has generated a great deal of attention on several fronts. Bitcoin payments are based on a new interesting technical solution and function differently to traditional payments. In certain payment situations, Bitcoin can bring advantages in the form of lower costs, rapidity, anonymity, etc. over traditional payment methods. However, usage can also be riskier because Bitcoin is not directly covered by the laws that govern other payment mediation. Weak consumer protection is also a reason for why it may be difficult for Bitcoin to become generally accepted and viable as a means of payment. Use of Bitcoin for payments is low today, and although Bitcoin’s future is uncertain, it is an interesting innovation worthy of description.

BITCOIN VALUE IN INDIA:

Bitcoin is nothing new in India, We have already 3 major bitcoin exchanges: Zebpay, Coinsecure, and Unocoin. The growth of cryptocurrency in India had been growing steadily.

Bitcoin Price Chart Indian Rupee (BTC/INR):