If you are reading this article, you might be pondering over- Is whiteboard animation is suitable for your business or not? Whether it can help you put your business to the next level or not?
Well! No worries! In this article, you will get a clear insight into the role of whiteboard animation video in digital marketing.
There are a countless number of videos that companies can create to catch the eyes of visitors and communicate the product or services. But choosing the best strategy will help you to reach new prospects and engage the customers quickly and efficiently. Out of all the different options, a whiteboard animation video is the strongest and coolest way to win the hearts of prospects and build a positive reputation in the industry.
Whiteboard animation is a creative way to explain the product via hand drawing illustrations on a digital canvas. It helps to convey the message to the audience in a simplified and entertaining way.
There are no two opinions that video marketing, including whiteboard animation, is going to grow continuously. So, if you also want to give your marketing strategy a boost, then you need to understand the benefits of this powerful explainer video whiteboard style.
Now, let’s get started with the benefits and learn why whiteboard animation video is becoming a new-age marketing tool.
6 Benefits of Whiteboard Animation Videos
1- Converts more Leads
Most of the marketers aim to charm their viewers to convert them into potential customers and then into promoters. To fulfill this desire, marketers put their huge money and extra efforts.
Now, without a doubt, whiteboard animation video helps the organizations to attract visitors and enhance their marketing strategies. By uploading whiteboard animation videos, organizations can reduce their bounce rate and can quickly draw the attention of a wide pool of visitors. Always remember, the more the engagement, the higher the conversions.
Around 64% of the organizations observed a huge improvement in the number of sales after using animated videos as their marketing strategy.
So, try to create 2 minutes of videos that actually converts. Because of the long and exaggerated videos, visitors might get bored and redirect to another. That’s why whiteboard animation videos are preferred more than other marketing strategies.
2- Simple and Memorable
Whiteboard animation videos are not only easy to grasp but also make a lasting impression. Usage of simple colors, background audio, and artistic hand movements make the user’s marketers understand the product/service without any challenge. It gives marketers a way to explain their complex tasks to the users most fascinatingly and appealingly.
Besides, it’s simplicity; whiteboard animation videos are well known for building long term relationships. As per the research conducted by the Online Publishers Association, around 80% of the people remember the concept of video that they have viewed in the last 30 days. Once you put your thoughts into the mindset of visitors, then it would be easy for you to make the conversions.
Thus, bring your business to the next level by creating visuals that are both easy to create and remember.
3- Generates Visitor’s interest
Capturing a customer’s attention over the web is not a cakewalk. Organizations need various efforts to leave a lasting impression. It is evident to say that whiteboard animation video not only helps the visitors to understand and retain information in their memory but also helps the organizations to better their marketing campaign by grabbing the attention of visitors quickly.
In whiteboard animation, the usage of visuals in a different style helps to generate a strong connection with the audience and widens the customer base. Once you attract visitors and build a positive reputation, then it will be easy for you to achieve business heights that why 25% of the companies upload videos every week.
So, if you want to generate visitors’ interest, then prefer making whiteboard videos as it’s both crisp and engaging.
4- Easy to produce and Cost-Effective
If I am not wrong, then you might be thinking that the creation of whiteboard animation videos can cost more and challenging to produce. If you are wondering the same, then you will be excited to know that whiteboard animation videos not only boosts retention but also are most comfortable to create without breaking your bank.
In whiteboard videos, you just need to educate your audience with a compelling story, voice-over, and best visuals. Another reason that videos are so cost-effective is that whiteboard animation video requires less work, processing power, and minimum equipment. It will not only save your bucks but also saves enough time.
Moreover, you can also trigger the visitor’s attention even by creating a 90-second whiteboard animation video. Thus, try to use the whiteboard animation video for different tasks.
5- Can Portray any Topic
One of the most challenging parts that people might face is how to express the heavy and complicated topic. Are you sailing in the same boat? Do not worry! Whiteboard animation also resolves this hassle.
No matter whether you want to express emotional, sad, or showcase an unexpected task, whiteboard animation video fits any topic. It helps you to tackle and showcase different examples in such a compelling way that the audience loves to watch.
There’s no denying that videos break down the complicated subject matter and allows the audience to understand the concept without any hassle.
So, if you want to make visitors understand your complicated topic without zero issues, then you can always prefer creating a whiteboard animation video as it attracts the visitors without alienating them.
6- Different and Mobile Friendly
One cannot imagine marketing without mobile. Nowadays most of the people prefer exploring online stuff via mobile phones instead of laptops and computers. And this number continues to see an upward trend.
As per the Facebook analysis, people are 1.5 times more likely to watch videos on their personalized devices that are mobile phone.
Congratulations to all the marketers! Now, they can easily convert mobile users into potential customers via uploading whiteboard animation videos over social media. Uploading mobile-friendly video not only helps to grab the Visitor’s attention but also improves brand awareness because 92% of the people watching a video on their mobile devices are more likely to share as compared to another medium.
Excited!!! Start creating appealing and educational whiteboard animation videos. Don’t have technical knowledge? Need not fret! You can always consult the best editing software companies to avail the best services at an affordable price.
In a Crux
Whiteboard animation videos are not only fun to watch but also better business productivity. It is a cost-effective and innovative way to market the products and build better relationships with the customers.
Hopefully, the above-added benefits are enough to understand why 90% of the companies are creating videos to increase their sales and enhance their business productivity.
Now, what are you waiting for? Rool up your sleeves and get ready to reach the business heights without investing extra time, money, and efforts.
Still, have a question that stops you from choosing this fantastic strategy? Freel free to leave a comment below.
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
