A well-defined SEO continues to be one of the most important strategies of digital marketing. The right SEO can help a business website climb on top of the search rankings, lead to more traffic, generate sales and build credibility for a brand.
With so many different strategies in place and everyone recommending something or the other, the definition of what a perfect strategy is can become confusing.
Leading digital marketers say that even after the advent of other digital strategies like SMM or SEM, SEO continues to thrive. In this resource article, we are going to help marketing professionals and agencies build a solid SEO strategy in 5 easy steps.
If you are someone that is often asking themselves the question- which to choose SEO or SEM, this article is something you should read right till the end.
What is an SEO Strategy?
In simple words, an SEO strategy comprises all the planning and execution that can help your website climb the search rankings. This ranking should be based on keywords that represent your business. It can also stretch to include your geographical location.
Let us take the example of a Cleaning Service business located in Washington. A good and solid SEO strategy will allow your brand website to show up every time someone types in the following types of queries on Google or any other search engine-
- best cleaning services
- cleaning services near me
- affordable cleaning services
- cleaning services in washington
This will generate clicks to your business, which can then convert to sales queries and revenue generation. SEO allows you to organically rank and earn credibility and sales.
5 Easy Steps to Build a Solid SEO Strategy
Step 1- List your KPIs and Identify your Goals
The first step does not involve doing keyword research or competitor analysis. It involves understanding and listing down what you want your SEO strategy to achieve. If you want to generate sales at the outset, the SEO strategy will be very different. If you want to climb the SERPs, it will be different. This is why you need to list down what you want the SEO to do.
Step 2- Keyword Research and Competitor Analysis-
These two functions cannot be done independently but together. Good keyword research is a fallout of competitor analysis. This is an easy way to check and assess what the competitors are doing and how you can do it better. This is an informed way of taking SEO decisions and helps you get on the right track from the get-go. You can use several tools for this purpose.
Step 3- Work on your On-Page Optimizations ASAP
You need to ensure that your brand website is in the best possible shape and condition. This means that it should be fast, have zero spam score and the website content should carry all the keywords you are targeting post the keyword research and competitor analysis. In this step, make sure the UI and UX are up to the mark to attract audiences.
Step 4- Start with Aggressive Link Building to Improve Traffic and Metrics
A fundamental function of good SEO is building high-quality backlinks. Use Guest Posting and Blogger Outreach to build links from authority sites. This will help you divert niche and targeted traffic from their platforms to your platform. There are multiple strategies for building backlinks. We recommend you follow purely White Hat Strategies that Google recommends.
Step 5- Use Data, Track Results, and Monitor your Strategy
Getting SEO right the first time around is something even experts cannot claim to achieve. This is why you need to aggressively track results with the help of data. See what you are doing right and which areas need improvement. This will help show up things that you can then take forward to further polish the strategy. Using data is critically important when pursuing SEO.
The Final Word
SEO is a highly differentiated field of specialization. What works for one business niche might not work in the same way for another one. Working with the best agencies and experts will help you earn credibility and climb the SERPs to further your business interests.
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