In 2011, a social media platform was launched in Japan that soon became immensely popular in Indonesia, Taiwan, and Thailand as well. The app, named LINE, provides instant messaging communication through text, video, images, VoIP phone calls and video conferencing. The instant popularity of the app and all its inclusive features made it a natural platform to launch advertisements. In 2014, LINE app advertising was launched, and brands have been lining up ever since to benefit from the reach of LINE’s still expanding popularity all over the world, but especially in Asia.
LINE also offers news feeds, manga comics, timelines, online banking access, and food and taxi ordering features that appeal to many demographics. The ease of use and the all-in-one package that LINE devised made it a runaway hit, and LINE now has around 83 million monthly users.
Three Types of LINE App Advertising
The LINE platform offers three main types of ads that can be run within any of the platform’s separate channels. Web Ads connect to the content on a website other than LINE. App Ads are used to download your brand’s app, and Video Ads can be used to show off your product line and review, build brand awareness, marketing value or explain your services.
Where the ads appear in LINE determines the format of the ads within the three categories. Specific channels like Timelines require a particular type of format with different features than an ad on the News Feed channel.
Four Types of Targeting
LINE app advertising also makes it easy to target your ads by specifying four different target users by age, gender, interests and region. The more of these targets you include in your profile selection, the wider the audience you’ll be targeting and the more your ad will cost.
This makes it easy to control your marketing budget and only reach local users if your brand is only active regionally. This may also appeal to new brands that are still learning about social media advertising and have limited funds to spend.
But remember, LINE is still a growing phenomenon in the social media, particularly in Asia. Even if you target what you consider to be a niche market, with LINE adding users monthly, that niche market will soon be much larger than you first imagined. This means added value for the money you spend.
Let the Experts Introduce You to LINE App Advertising
LINE app advertising is relatively new to the world of social media marketing and advertising. There isn’t as much user data as, for instance, the Facebook Ads platform. You should partner with an experienced digital marketing agency that knows the LINE Ads platform inside and out to be sure you’re getting your money’s worth.
LINE app advertising has certain other features like creating your own special offers, discounts and giveaways that can increase your brand visibility and name recognition across the platform. Partnering with a skilled agency that can use all these features creatively is what will ensure your brand’s success.
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