The unprecedented rate with which technological advancements have transformed today’s world is evident from the digital revolution that we all are witnessing. Digitalization has taken over all aspects of our life; from the small gadgets that we use in our day-to-day activities to social media platforms to innovation, planning, marketing, and production strategies in businesses in the workplace, it has made our lives much simpler, and more productive. Any product or service on the internet can be accessible to us with just a few simple clicks. Companies and organizations are embracing the technology and becoming more digital-driven to make their online presence, especially after the impact of the covid pandemic. To stand steadfast in the face of fierce competition, organizations are incorporating various digital marketing strategies and hiring professionals who can effectively come up with innovative and effective marketing ideas that can reach a wider sect of audience and thus expand their business.
Therefore, with the rising popularity of digital marketing, it is only wise that you learn digital marketing skills and pursue a career in it. A valid digital marketing certification can validate your knowledge and skills and increase your chances of employability. By enrolling in a digital marketing program, you can not only learn the tips and tricks of the trade but also bag high-paying jobs at top companies and get placed in important positions.
Who is eligible to learn digital marketing?
So, to answer the most crucial question about what this article is about, the short answer is ANYONE! Everyone can profit from digital marketing in today’s day and age. Digital marketing is meant for those who are creative, passionate learners, and discerners of what works and what does not, especially on social media platforms. Since we live in the social media era, and almost everyone has a smartphone and engages in online activities such as entertainment, communications, transactions, shopping, and trading, learning digital marketing can be extremely beneficial not only for entrepreneurs or organizations but also for the average layperson who wants to establish a strong social media presence. According to an IAMAI report titled “Internet in India,” there will be 900 million internet users in India by 2025.
Now, let us look at who is eligible to learn digital marketing and who can benefit from participating in a digital marketing program.
1. Students
As already pointed out, businesses and individuals alike are reaping enormous financial rewards from the application of digital marketing. It is even one of LinkedIn’s top ten most in-demand jobs for 2022, and it is safe to say that knowledge of digital marketing is inevitable in this social media era. As a result, taking a digital marketing course can be extremely beneficial for students, who can then branch out into their desired positions as an SEO executive, digital marketing specialist, social media executive in any top organization, an entrepreneur by starting their own startup with new marketing strategies and business ideas, or a consultant. Also, having a digital marketing certification is extremely beneficial for BBA/MBA graduates as it validates their marketing expertise along with business tactics, which can make their profile look appealing to recruiters.
2. Entrepreneurs/business owners
Entrepreneurs and small business owners are among the most significant groups that can gain from a digital marketing course. Since online marketing can play a large role in leveling the playing field, is more cost-effective and productive than offline advertising methods, and has a higher return on investment(ROI), they will be able to compete with larger organizations.
3. Marketing executives
As previously stated, having a digital marketing certification is greatly beneficial for marketing and sales professionals because it validates their marketing skills and allows them to move up the career ladder. They can easily secure higher positions within their organization and earn a good salary.
4. Organizational leader/ CEO
As an organizational head, It is crucial for you to have a solid understanding of digital marketing so that you can inspect the various marketing strategies your team is implementing and even provide useful guidance and suggestions. This will help to accentuate your leadership abilities and the value you bring to the company.
5. IT professionals
Since digital marketing is all about online marketing strategies, Professionals already employed in the IT industry who have technical knowledge and skills can greatly benefit from digital marketing training. A valid certification in digital marketing will be an added feather in your cap, as many large corporations will be eager to hire an IT professional with digital marketing skills.
6. Professionals from other industries seeking a career change
Professionals from other industries who want to enter the marketing field can take a digital marketing course and obtain proper certification to prove their abilities and knowledge. This will serve as a good stepping stone for them to begin a new profession in marketing and sales, as well as help them progress beyond the current standard marketing tactics.
7. Others
Anyone who wants to market themselves or their products online can benefit from digital marketing. For example, many people, particularly homemakers, sell jewelry and clothing or promote their art on social media platforms these days. As a result, learning the tips and tricks of digital marketing is not limited to entrepreneurs or marketing professionals, but anyone with a desire to master the tricks of the trade and a willingness to learn can enroll in a digital marketing course.
What is the educational requirement to learn digital marketing?
Any digital marketing certification program requires that applicants have earned their bachelor’s degree (10+2+3) or an equivalent from a recognized university or educational institution to qualify. Some intermediate-level marketing courses are designed only for professionals or interns, not for new students or recent graduates. To enroll in these classes, you must have at least two years of professional experience.
An online digital marketing program application usually consists of three basic stages. To begin, candidates who are eligible based on the requisite minimum educational qualification can apply online. The second stage is to analyze and review your application. Finally, individuals who have been shortlisted based on the results of a qualifying test can begin their path to becoming skilled digital marketers.
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