Introduction
You don’t need a Hollywood budget to create engaging social media videos. In fact, you can start by making simple adjustments to your existing content and seeing what works best for your brand and audience. We’ll explore some of the most popular ways people use video on social media platforms and share tips on how you can leverage them in your own efforts.
Master the Knowledge You Already Have
You already know a lot about your industry, so use that knowledge to create videos.
If you’re an expert in your field, or if you run a business that specializes in a particular field or topic (such as restaurants), then use that expertise to make videos. Even when it comes to cooking recipes and meal ideas, most of us have probably tried out new recipes at home or made food for family members before. If we’ve done these things ourselves before—or even just had experience eating other people’s food—it will help us understand what makes a good recipe or meal idea and how to convey those ideas effectively through video content.
Create Story-Based Videos
Story-based videos are a powerful way to engage your audience. They’re also a great way to tell the story of your product or service in a fun, engaging way.
One of the best ways to do this is by incorporating an interview with a customer into your video. This can be as simple as asking them how they use your product or what they love most about it before you shoot your video. You could even ask them if they have any funny stories about using it! This is an excellent way to get genuine feedback from real users and make them feel like they’re part of the community around you.
Add Music
If you want to create a video that keeps your audience engaged, adding a music to video is a must. Music can help set the tone for your video and even help you stay engaged during the entire recording process.
Here are some ways music makes it easier to create engaging social media videos:
- It helps keep you focused on what you’re saying and not how much time is passing by as you record, which is helpful when editing later on.
- Music can make an otherwise dull subject more interesting for viewers. For example, if someone is talking about their favorite food or place to travel, adding some upbeat pop music will likely increase engagement levels among viewers who might otherwise lose interest in the topic being discussed.
- Music helps people relax while watching content online because they don’t have to concentrate as hard on what they’re viewing as they would if they were listening intently all alone in silence with no distractions whatsoever (which would probably make anyone feel uncomfortable). This means there’s less pressure placed upon them during playback sessions than there would be otherwise–they’re able to sit back comfortably while still enjoying themselves!
Create Story-Based Videos
You may have heard the term “storytelling” before, but it’s a concept that deserves more attention. What is storytelling, and how can you use it to make your social media videos more engaging?
It’s all about creating a story that people will invest in and want to follow. This can be done through an ongoing series of videos (like for our office tour), or by crafting one long video with multiple parts (like for our phone interview). Either way, the goal is always to create something that keeps viewers interested so they’ll come back for more!
Keep It Short and Sweet
When creating videos for social media, keep them short, sweet, and engaging. This will help ensure that viewers want to watch more than once or twice before they get bored with it—something that’s important if you want them coming back again next week when you post another one! You may even want to consider doing a series where each video focuses on something different so there are new topics every week or so instead of having several consecutive posts about one subject at once.
Use Humor
Humor is a great way to stand out in the crowd of social media videos. It’s also a great way to engage your audience and gain more followers, which is why many brands use humor in their videos.
To use humor effectively in your social media videos, you should create content that matches the tone of your brand’s voice. For example, if you’re creating an educational video about the benefits of using our product, it would be appropriate for us to use some dry humor by saying something like “Our product will help you do X and Y.”
Experiment with Different Video Formats
The best way to make your social media videos stand out is to experiment with different formats. You can use vertical video, 360 degree video, live streaming and augmented reality. You can also use drone footage and go behind the scenes of a scene from your movie or TV show. These are just some of the many exciting ways you can play around with new types of video that will help you stand out from the crowd!
Be Authentic, Be Real
Social media videos are one of the most important tools you can use to better connect with your audience. They’re so versatile, too: You can create them for a variety of purposes, whether that’s educating new customers or helping current ones understand more about your product or service.
When you’re creating social media videos, make sure they’re authentic and relatable. That means there should be no scripts or forced acting—just be yourself! Your viewers will appreciate how genuine you are, which builds trust and loyalty among them.
Be Mindful of Your Audience and the Platform You’re Posting On
- Each social media platform has its own format for videos, so you need to consider how your video will fit into that template. For example, Facebook requires those who want to monetize their videos to produce video content that’s at least 90 seconds long and 1200 pixels wide. Instagram and Snapchat require videos be no longer than 60 seconds each; Twitter allows for only 30 second clips.
- The length of your video is also important because different platforms see shorter or longer as more engaging; this may vary depending on the type of content you’re creating (e.g., if it’s a branded ad vs., a behind-the-scenes look at an event).
- Quality/Resolution Issues: In addition to being mindful of the platform’s preferred length and format requirements, keep in mind that there are also quality guidelines across them all—and they vary widely depending on where you’re posting! For example, Facebook recommends uploading videos at 1080p resolution or higher; Twitter uses 360p by default but can accept up to 4K resolutions (but only if they don’t exceed 5GB per upload); Instagram allows for HD uploads up to 1080 resolution but does not support 4K quality yet; Snapchat requires 720p or 1080p footage depending which app version is used (newer ones allow 2K options). For each social network site listed above though there are exceptions—you should always check first before uploading any video content!
Incorporate User-Generated Content into Your Social Media Videos
One of the best ways to engage your audience and create a sense of community is through user-generated content. When people are watching your videos, they should feel like they have a stake in what you’re doing — as if they’re there with you.
User-generated content is especially important when it comes to social media videos because this is where most people spend their time on their devices. If you want them to keep coming back for more, then incorporate user-generated content into your videos so that viewers see themselves reflected in the message or product being offered.
Find Your Brand’s Voice
Do you know your brand’s voice? Do you know who your audience is and what they’re looking for in a video? How about what the goals of this social media post are, or what messaging you want to convey? If not, it’s time to start experimenting.
If you’ve never created any type of video before, start by making several short videos (5-10 seconds) on topics that are relevant to the brand and see how they perform. You can do this using Facebook Live or another platform like Instagram Stories or Snapchat. Once those videos have been posted and shared around these networks, review them with a critical eye and ask yourself:
- What did I learn from this experiment?
- What worked well?
- What didn’t work so well?
Repurpose Existing Content Into New Content
When you’re creating social media videos, you want to make sure that your content is engaging and relevant to your target audience. To do this, it’s essential to repurpose existing content into new videos.
There are many ways in which you can use existing video content as the foundation for a new video:
- Take a previously recorded video and turn it into an animated GIF or meme-style image with text overlays (i.e., pictures of yourself). You can then share this post on different platforms like Twitter and Facebook. This will be an effective way for people who are looking for entertainment more than information about products or services provided by your company may engage with your brand through this type of post because they won’t need much explanation before watching or sharing something funny or entertaining with friends.
- Record live action footage of yourself talking about certain topics related to products or services offered by your business while holding up signs containing keywords related those topics (i.e., use hashtags). Then share those posts on both Facebook & Twitter simultaneously so as not just one platform where people interested in these types of posts likely hang out online might miss out on seeing them!
It doesn’t take a budget to create engaging social media videos.
- You can use some of the most popular video platforms in existence and get started right now without spending anything at all.
- You can use YouTube to create engaging micro-videos that feature your product or service.
- You can also use your smartphone camera to shoot short videos for social media sharing by taking advantage of its many features (such as filters).
- If you’re looking for something more professional looking, video editing tool will do the trick—and it’s free!
Conclusion
It’s time to get your creative juices flowing. The beauty of social media is that you can start with just a smartphone and create something great. Remember, there are no rules here—just try different things and see what sticks!
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