Without a doubt, digital marketing is complex and changing, so much so that it is essential to monitor the different variables on a daily basis to properly manage the organization’s strategy and make the best decisions to adapt to changes quickly. If you wonder what marketing tools your company needs, you will discover the best of 2023.
Top Free Digital Marketing Tools of 2023
Finding and choosing the best digital marketing tools can be a real challenge. Because there are a large number of different options on the market today, from those applications that allow you to design images for social networks to those that facilitate the search for keywords to position a web page in search engines. The possibilities are many and varied, as new digital marketing tools emerge every year.
Below you can discover the complete digital marketing tools that exist to date and that, in addition, have a free subscription. Thus, SMEs and entrepreneurs can make use of them without seeing their budget for this area suffer.
1. Keyword Planner
Keyword Planner is one of Google’s most used free digital marketing tools. Although it was created to locate the ads that a company publishes on Google, it is currently used as a thermometer to detect those words associated with higher searches and fewer competitors.
It is simple to use and intuitive; It is only necessary to determine the country or region, the language, and the words to analyze to obtain information on the most searched, the level of competition of each one, and find other content ideas based on longtail keywords. The information provided by this tool is essential to position your website’s content in search engines.
2. SemRush
Do you want to analyze your content and that of your competition, detect trends, and study keywords? Semrush SEO tool provides all these features. Likewise, it is possible to connect the platform to the different social networks to obtain complete analytics on the engagement rate and the public.
The free plan allows access to all this information on a limited basis. This means that possible queries are capped daily when using, for example, their comprehensive keyword finder or competitor comparison. Its use together with the Keyword Planner is usually recommended.
3. Hoot Suite
Among all the marketing tools, Hootsuite stands out as a platform that allows the management of various social networks in a totally centralized way. Thus, you will be able to program publications on the social media on which your company is present, such as Facebook, Instagram, LinkedIn, or Twitter, for example.
The free plan allows you to manage two social network accounts and make up to 5 posting schedules and download and integrate applications from your marketplace. In case you need more room for maneuver due to the use of more social networks, it would be necessary to opt for a payment plan.
4. MailChimp
MailChimp is one of the most widespread email management platforms in the world. It is very easy for us, thanks to its intuitive editor that allows you to create personalized emails based on your templates or with completely original designs.
Its free subscription allows you to import up to 2,000 leads that meet the quality metrics to the database and send 12,000 emails per month and provide detailed analytics that favor the adaptation of digital marketing strategies. Plus, it integrates with different tools like Google Analytics and Bitrix24!
5. Google Analytics
Google Analytics is one of the most famous and used digital marketing tools. It allows you to measure the performance of your website for free. In order for the platform to capture and read the information, you must install a tracking code on the website.
Once installed, Google Analytics will start tracking the visitors who enter your website and the activities they carry out there. Thus, you will be able to know how much time users spend on your site, what they look at, and what captures their interest. Without a doubt, it is an interesting option in order to generate attractive content that captures the attention of the target audience.
6.DataBox
Every marketing strategy must develop KPIs, that is, Key Performance Indicators. These key performance indicators allow you to measure the extent to which the different marketing objectives have been achieved and, of course, are essential to determining digital marketing effectiveness.
DataBox centralizes all business metrics in one place. Thus, you can access both the information from Google Analytics and from Twitter Ads or Facebook Ads without having to enter each platform separately.
7. Hub Spot
Hubspot’s free plan provides free marketing tools like forms, email marketing, landing pages, and ad manager and sales tools like quotes, live chat, and chatbots.
On the other hand, it includes customer service with the use of tickets and calling, as well as a CRM that allows you to execute automated actions, obtain information about the actions of a contact on a website, manage tasks and activities, and track the negotiations carried out by the sales team.
8. Canva
Designing has always been one of the great problems when it comes to capturing the attention of the audience. Canva is the best designing tool for your digital marketing, as it allows anyone, even without technical design knowledge, to make creations that look professional.
On the platform, it is possible to make logo designs and publications for social networks, graphics for blogs or websites, presentations, etc. The free plan includes extensive design options, although they are, of course, limited. For logo design, I also like to use DesignEvo, a free online logo maker.
9. Evernote
In order to carry out an effective marketing strategy, as well as any other task involved with business goals, the organization is absolutely crucial. Evernote contributes its grain of sand by allowing the creation of a kind of agenda and notebook, all in one.
With Evernote, you can take notes, jot down ideas, bookmark websites (ad-free), capture images, record audio, etc., and order everything to always have it at hand. The free plan has a monthly upload limit of 60 MB and a maximum note size of 25 MB and allows two devices to sync.
What digital marketing tools do you need?
If you’re still wondering what marketing tools your company needs to succeed in the digital age, we’ll give you the answer. You need tools that, on the one hand, provide reliable and fast information about what’s happening online and, on the other, tailored to the specific needs of your organization.
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
