Websites play an essential role in driving traffic and boost conversions. Having a simple website is not enough until or unless it is optimized. If your website is both responsive and highly optimized, then you can easily bring it to the top searches of Google and boost sales.
Well! Building an optimized website is not a cakewalk. One needs to look at various aspects to ensure that everything is as per your business needs. If your site optimization is not done properly, it will directly affect your site performance result, affecting organic search and business productivity. Perhaps, whether you are availing services from a website development company or building a website for your client, it is vital for website optimization best practices.
If you are reading this article, you might be looking for the best ways to optimize your website. Need not fret! Here are seven different things that you should consider while developing an optimized website.
7 Different ways to Optimize Website
Let’s begin…
Make sure your site is error-free
If you want your site to work more efficiently, then you need to ensure that your site sounds technically strong. Once you handle a lot of necessary technical grunt, you can generate excellent results in minimum time.
To make sure your site is technically strong, make sure-
- You buy a proper and clear domain name for your page
- Your site looks the same on all devices
- You have SSL certification
- Your site does not have 404 error pages, etc.
Thus, if you want your site to be highly optimized, make sure each page of your website is error-free and properly linked with each other. To get ensured, you can perform split testing for your website and excellent final product.
Add appealing CTA’s
Just think a moment; what is the primary objective behind creating a website? If I am not wrong, then driving visitors’ attention and converting visitors into leads is all we want from our website. It can only be achieved if your site incorporates impressive CTA’s to encourage website visitors to take action.
CTA’s could be to contact your team, download your resource, account registration, etc. Thus, for better website optimization, make your website CTA’s more clear by using large buttons and small descriptions. So, try to give your website visitors an easy part to understand and make decisions.
Minimize website loading speed
Website loading speed is another factor that directly impacts your website performance. You can easily have more audience on websites having minimum loading speed. Remember less your website loading speed, minimum the bounce rate, and better the ranking.
Therefore, to speed up your website loading speed, you can;
- Use of content delivery network
- Minimize the number of plugins
- Use website caching
- Use Gzip compression
- Use prefetching techniques
- Database optimization in CMS
- Minimize redirects, etc.
So, start improving your website loading experience to get a killer and result-oriented website.
Incorporate social media links
To build a stronger connection with your website visitors, try to incorporate social media links on your website. If your site resonates with your audience, then you can expect excellent results without any hassle.
By adding feature links to Facebook, Instagram, Twitter, and Linkedin, etc., you can entice readers and find success. If you are active on social platforms and maintaining your website platforms properly, you can easily generate results. So, make sure you maintain a balance between social media and websites.
Produce high-quality content
Another tip that will help you to optimize your site is by keeping your website content up-to-date. Say if the content and website pages are not valuable and readable to one another, then it directly affects your site optimization.
So, make sure the website you create incorporates high-quality and educational content. Don’t create content just for the sake of having it. Your goal should be to inspire the audience by producing relatable and informative content. This tip will not only improve your site quality but also rank it higher in search results.
Save images in right format
If your website has a lot of images, then you need to analyse the optimal format of each image. Basically, there are four different formats in which you can save your images, including PNG, JPEG, SVG, and GIF.
Now you might be thinking about which first you should save images for better website optimization.
Well! If you want to save realistic photos on your site with smooth gradients and color tones, I recommend you save your images in JPEG format. If you want to use featured images for your blog posts or CTA’s, then you can save them in SVG format. And if you have images with solid colors, then you can save them in GIF OR PNG format. This step will surely help you in optimizing your website more efficiently.
Reduce HTTP requests
Last but not least tip for building optimized websites is minimizing HTTP requests. Whenever you generate a web page, make sure you combine CSS and JavaScript files as it will shave off 1.6s in website response time.
Moreover, you can also use CSS sprites to combine multiple images. You can implement this step manually by using a web-based tool named CSS Sprite Generator. It will help you to render images that will further improve your website optimization. So, make sure your website includes minimum HTTP requests.
Prefer reading- How to Optimize Meta Tags For Improve Website Ranking – On Page SEO
The Last Say
Indeed, there are thousands of website optimization strategies, but hopefully, the above-listed points will help you in achieving your business goals much faster. So make sure whenever you build a website, either for your client or for your own company, make sure it is error-free and optimized properly.
Optimized websites have more chances to rank better and generate leads. So, what are you waiting for? Start developing a powerful website now! Still, if you need any help or have any queries, share your thoughts in the comments below.
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
