What makes a video go viral?
It’s hard to define what makes a video “go viral” but if an article or text-based post is lucky, it might be shared around the social media sphere only a few times. Videos, however, can prove to be much more popular. In fact, there are some videos that have been watched thousands of times and they still aren’t considered “viral”.
What kind of definition of going viral would you like? Here are 7 ways to create video content that will go viral:
1) Use a song as a soundtrack
Adele’s Hello was an instant hit when its music video was released earlier this year. This track also proved to be very successful with over 1 billion views on YouTube. This video shows how using a song as a soundtrack can help your video go viral.
2) Relay an important message
If you have a strong, relatable message within your video, people might want to share it with their friends and social media circles. The Ice Bucket Challenge raised awareness and funds for ALS (Motor Neuron Disease). These videos provided viewers with information about the foundation and the symptoms of this disease in addition to showing them how participants were supposed to complete the challenge.
3) Be educational
People often like to be entertained but if they also feel like they’re learning something new when watching your video, then there’s a good chance that it will end up going viral. This is especially true if what you’re teaching them is easy to understand and isn’t boring.
4) Be funny
Humour pushes boundaries, makes people feel good about themselves and encourages social interactions. Online videos are a great way to convey humour because you can draw attention to interesting or unusual things that other platforms wouldn’t necessarily allow you to do. The subreddit /r/Funny has over 30 million subscribers at the moment which means that landing on this page could boost your video’s viewership significantly (with certain content not meeting the standards of what’s acceptable for this subreddit, it might be best to create your own original community).
5) Engage with other YouTubers
One-off videos aren’t necessarily enough if you want your work to go viral. Make sure to use other YouTubers’ content as a way to interact with your audience and start a conversation between your subscribers.
6) Promote your social media account
Another way for your video content to go viral is to make sure that you advertise yourself on all of the major social platforms. If people like what they see in one place, there’s a good chance that they will watch it again on another platform too.
7) Don’t be afraid to experiment
The most successful YouTube channels have changed their formats multiple times as this allows them to remain fresh and keep their viewers excited about what kind of new videos are going to be uploaded next. When trying something new, just make sure that you don’t alienate those who liked what you did before by going too far in terms of either style or content.
The reason why some videos go viral and others don’t is unclear. However, there are several ways that you can make your video content more likely to be shared around the social media sphere. By following these strategies, you might find it easier to create a popular YouTube channel or even just share one with friends on Facebook.
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