If you are working for ranking your site on SERP. Obviously, various SEO strategy being followed. Email marketing strategy is one of the important tactics from them. Generally, it is good way to promote their service or product for particular person whom email id you have. There are hundreds of email marketing tools available online few of can be free or some may be paid. But, in a small business typically we have a small budget in expenditure on SEO or other tools. Hence, we are suggesting you best email marketing tools in small budget.
May, it will help to get your best suited email marketing software in cheap cost for your small projects.
7 Best Email Marketing ToolsÂ
A right email marketing service can give a good impact on your business marketing result. First, it is the way which directly reach on particular person. And secondly, chances to check your mail will also good. That’s why it is considered good marketing technique. However, there are free email marketing tools also in market but you should choose this with very straight mind. The some of email marketing tools which are in good list are a s follows.
MailChimp
This is the one of most popular tools for promoting through email. Usually, it comes in first choice for email marketing tools for small business. The reason behind it, firstly, it gives free email marketing service plan. Second is, it is simple to use through only drag & drop. And most important, it can integrate with Shopify, Magento, WordPress and another platform easily. Even more, it comes with autoresponders, easy drag & drop email builder, segment contacts list in groups, simple tracking etc. Moreover, you can set the email delivery according to location and time for particular segment.
MailChimp gives free marketing plan forever with 12000 emails for up to 2000 subscribers.
AWeber
It is also most popular email marketing platform. However, it is giving a service from very long time but its updated features did not make it old in nature. It has a wide range of tools for small business with great saving from Aweber coupon. Along with traditional features like list management, autoresponders, a/b testing, html email templates, it has few of advanced features also. Which is automatic RSS-to-email for bloggers, AMP emails and tag-based subscribers’ segmentation powerful strategies.
Aweber offers free plan for up to 500 subscribers. Other paid plans also given for quarterly or annually.
HubSpot
HubSpot is known the king of email marketing automation. It allows to create quick and easy personalize emails without need of designers. It includes landing pages, email marketing, marketing automation, chat, forms, CRM etc.  Even more, you could use any information of email subscribers contact records automatically to linkup for relevant subjects’ lines. The a/b testing tool of HubSpot is top level. Moreover, it uses the data to determine & its subject lines get most opens content & call to action for earn sales.
It is also coming in very affordable range due to free versions. But if your feature requirement increase, may it become little bit expensive. Otherwise, with limited feature which are close enough for small business it comes free of cost.
GetResponse
For automated lead generation, it has their expertise. It has features such as autoresponders, audience segmentation, landing page builders, advanced analytics, automated emails etc. Moreover, GetResponse standout tool offers Autofunnel which creates funnels for sales, leads, webinars and more. Funnels includes emails, marketing automation, ecommerce integration, facebook ads etc. Basically, it depends upon user needs how they set it up. GetResponse gives also the tools for grow your subscribers.
It is giving 30 days free trial. After it you can take any plan accordingly need. The basic plan charges are very basic and low for small business.
ConvertKit
It is best for influencers, bloggers and creators. Because it focuses on engaging audience and nurturing them with landing page, membership sites and ecommerce platforms. Here, you will create leads by your social media accounts, blogs, Facebook pages, YouTube videos etc. Although, there is no complex designs or distracting elements here, it is good for quick email with clean format.
It is free for up to 1000 subscribers with unlimited landing pages.
Omnisend
This is easy to use email marketing tool which is tailored for ecommerce website. With automated email and SMS features it helps much to convert leads into customers. Even more, it does this with Facebook ad targeting, Google customer match and push notification to connect most customers as much as possible. All their channels allow for segmented campaigns to make able to target the exact customers who need service.
It is also given free service also for limited 15000 email per month. Which are enough for small size business marketing.
Drip
Drip is new platform which is a CRM that offers email marketing for ecommerce business site. The best part is it focus on small size independent shop with same automation and segment tool which rules for large ecommerce stores. Aside from, it can track valuable ecommerce metrics related to customers purchase behaviors. Certainly, with powerful segmentation, detailed analytics and personalized capabilities, it has everything for successful email marketing.
Drip offers 14 days free service, after it you can purchase its basic service in $19 for 500 contacts only.
All above given email marketing software are known are best in industry. Generally, all gives at least 14 days free trial. Otherwise, there are few also free for limited subscriber forever.
Verdict
Although all given seven software considered best for email marketing tools for startup. But if you have very basic site and have low budget then you should choose free service of Mailchimp and GetResponse. These are enough for limited subscribers and will give good response also. As we know better email marketing is trend now due to spending audience most time on email for various task. So, there is more chance to invest their time on your marketing template and content. And our suggested tools are fulfilling all requirement for all type of business for promoting your business online. So, try for your best ROI, rest will good.
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