The virtual assistant job has grown dynamically after the outbreak of the COVID-19 pandemic. Social distancing has resulted in remote working, increasing the demand for virtual marketing assistants. Traditionally, these assistants did jobs such as document management, receiving office calls, and scheduling office tasks. Now, virtual assistants are needed in all areas of professionalism such as engineers, content creators, counselors, and digital marketers, among others.
In case you want to grow the visibility of your business online and you’re lacking the talent in your organization, you may need to hire a professional virtual marketing assistant like those from cemoh.com and others to level up your marketing efforts on social media, website, as well as your use of SEO marketing strategies. One benefit of virtual assistants is you save a lot in terms of office space as your employees work from the comfort of their homes.
However, you need to know how you can collaborate with your assistant in the online space. The following tips can grow your teamwork with your virtual marketing assistant:
 1. Have A Strategic Partnership
Many virtual assistants are entrepreneurs, and you might not be their only client. Therefore, as they grow your business, they’re seeking to grow theirs too. You can expect that they won’t compromise the quality of their services to maintain their reputation and strengthen their client portfolio.
What you need to do is have a strategic partnership, so you may help each other in fulfilling your goals. Agree together with the knowledge that you’re both seeking to grow your businesses.
 2. Leverage Regular Communication
Effective and regular communication is critical when working with a virtual assistant. Ensure that you keep on giving clear and concise instructions on the work needed to be done for your marketing efforts. In other words, let your virtual assistant know your goals in the marketing campaigns of your business.
Schedule regular meetings with your virtual assistant to see the progress of the marketing and the gained results. Discuss areas that need re-strategizing or give more emphasis for better results. Good communication helps in establishing confidence and trust in each other. When the bond is formed, it can be the basis for a long-term partnership.
 3. Delegate Tasks
The office work environment is different from virtual remote working, so you need to be aware of the things you need to be done by a virtual assistant. Create a list of tasks and decide which should be done remotely. Most of the tasks can be done by your virtual assistant from their home as they’re skilled to do social media management, sales calls, digital marketing campaigns, and customer administration, among other duties.
This means they need to have access to your social media accounts if they’re going to manage your accounts and also others such as customer management account from your customer management software.
 4. Be Reasonable With Your Deadlines
Project the time it’d take to finish a task so you can give practical deadlines to your virtual assistant. Let your assistant know your expectations so that within the time given, they should work to produce the results. For routine daily tasks, let it be clear what time of the day the tasks should be done so your marketing campaigns don’t have to be jeopardized.
It’s good that you give your deadline the same day you’re assigning the work. Listen to any complaint from the virtual assistant regarding your timelines. Consider the amount of work at hand as it might not be possible to deliver it within the stipulated time, so you need to be flexible.
 5. Use The Right Collaboration Tools
Some tools are efficient when working with remote workers. These include tools such as Zoom, Slack, Dropbox, Google Drive, Microsoft Teams, and Loom, among others. You need tools that facilitate teleconferencing and sharing of documents comfortably. Other tools are good for exchanging personalized videos, so use the tool that’s most suited for your business needs. Your virtual assistant should be conversant with the tool you use.
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6. Create An Office Environment
Your virtual assistant shouldn’t approach work less professionally because they’re working from home. Hold them accountable for any delay and poor performance. You may use a software to track the time spent working. In other cases, your virtual assistant may be required to be in office attire, especially when there are video calls.
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Final Thoughts
Collaboration is key if you and your virtual marketing assistant are going to achieve your desired goals. Ensure that you communicate your expectations clearly so you can avoid a repeat of tasks which may also affect the effectiveness of the team. Use the right tools, develop an office environment, and hold your virtual assistant accountable.
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