There’s no other better time to get into electronic commerce (e-commerce) than now. With consumers across the globe who rely on the internet for almost everything they need, selling online is just about one of the best steps to take if you want to grow your business even larger. Or it could also be that your sales have been lagging lately, and you feel like tapping into the power of e-commerce might be the answer.
Boosting E-Commerce Sales Through Web Design
Whether or not you already have a physical store or location for your brand, having a fully-functioning website is essential if you want to increase brand awareness. More importantly, online transactions are the hype nowadays, and if you want to stay relevant in an ever-competitive market, you need to keep up and adapt.
Your website serves as the storefront of your business. Hence, you need to make sure everything looks good, especially since consumers tend to judge a website ‘by its cover’. Essentially, your web design is the first thing they’ll see when visiting your page. Needless to say, your website’s interface can make or break your business.Â
If you want to be on the safe side, and leave the work to professionals, you can go ahead and visit socialrevenue.co.uk. Unless, of course, you have a background in web design, and you’re confident that you can take on this challenge. Aside from that, take note of the following web design tips that can potentially boost your e-commerce sales:
Keep It Simple
Sometimes you can get way ahead of yourself, and be overwhelmed when designing your website. While that’s only natural, you might want to take a step back, and think of what your customers would really like to see on your online store.Â
Most of the time, a cluttered site isn’t pleasing to the eyes of a lot of web visitors. They don’t like it when there’s a lot of calls to action, buttons to click, and different navigation menus that look too complex.
Keeping the design simple yet functional is still the key if you want to attract more sales. There’s something about a clean and minimalist web design that calms the mind, and can give your customers more time to think about what they really want to buy.
Make Sure There’s An Option To Search Anything
One of the most common mistakes that website owners seem to commit is not having the search button. This feature may be too simple for you. But it’s something that users would tend to look for whenever they visit a website for the first time. The ability to search for a particular product or keyword allows them to find out what your brand has to offer—in a simpler and quicker way.
The ability to search for something is extremely helpful, especially when there are too many products or pages on your website. It helps visitors feel like they have full control of what information they want to access. If you decide to add this feature to your website, make sure it can be easily seen and not vaguely hidden somewhere in the middle of all your web posts, and blogs.
Use Clear And Crisp Photos
Keep in mind that it’s your products or services that should be the highlight of your website. That said, choosing the right images is crucial if you want your customers to get a good look at what you’re selling. Photos and other graphics should be of high quality, or else they won’t think your products are worth their time and money.
Having your photos taken by a professional photographer can help in setting the mood of your website. Doing this won’t just attract new visitors to stay longer on your page, but will also add a touch of credibility and professionalism to your business.
Take Note Of The Responsiveness Of Your Website
As more and more e-commerce businesses sprout, the lesser and lesser attention span the customers seem to have. If your website is loading quite slowly, and even unresponsively half the time, you can’t expect visitors to stay and wait. Chances are, they’ll be out of your page before their first search even comes up.
Your web design shouldn’t just be pleasing to the eye. But more than anything, it needs to be functional. Imagine how many potential customers you can lose simply because they can’t wait long for your website to display the next page.
Don’t Let Them Have A Hard Time Checking Out
The goal of your website is to have more sales and customers. What you want is for every visit or lead to turn into successful transactions. but that won’t happen if your customers are having a hard time checking out or paying for their orders.Â
Make sure your payment options are varied, to give them enough choices on how they want to proceed with the payment. The process should also be secure to make them feel safe, particularly after giving out their financial information.
Takeaways
How you design your website will most likely decide the fate of your e-commerce rendezvous. Through these design tips, you can significantly boost your sales, and gain new customers at the same time. Keep your website simple yet responsive. Use high-quality pictures to attract their interest. Make sure there’s a search option. And lastly, make checking out a breeze to make every sale successful and fast.
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
