Market research offers you vital information about your business landscape and market. It can give you an insight into how your target customers perceive your company.
A market research tool can help you in terms of streamlining your workflow and helping you to get additional insights:
- You can use data better so that you can serve your customers and make sure they stay with you over the long-term
- Study the competition to discover what they are doing well and where improvements can be made
- Create content that is more compelling and website copy that will turn your visitors into customers
- Understand market trends so that you can be the first business in new niches
- Uncover market gaps and launch new services and products
With that being said, let’s take a look at five of the best tools for conducting market research today:
1. Attest
There is only one place to begin, and this is with Attest. Their motto is “growth without guesswork” and this is exactly what you can expect with this solution. You can ensure you are continually tapped into your target customers, i.e. how they think, how they act, and how they purchase. This ensures you make the correct decisions for business growth.
One of the great things about Attest is that the platform far exceeds industry standards in terms of data quality. This is because data is put through three levels of human checks and automated filters, delivering exceptional quality control.
With Attest, you will be able to truly understand your customers. You can access 110 million people across 49 different countries. You do not have to wait weeks for responses either – it is only a matter of days.
You can also enjoy hands-on support. You will get support from a dedicated research professional every step of the way to enable you to get the most out of your research.
Attest can be used to support every area of your research. You can use this platform to facilitate creative testing, new product development, market analysis, medical market research, consumer profiling, and brand tracking.
We would recommend that you take a look at the case studies on the Attest website to get a better understanding of how their platform has helped other businesses. For example, Oddbox has used Attest and they have saved £200,000 on national expansion as a consequence.
2. SurveyMonkey
If you are looking for a tool that can help you to build in-depth online surveys so that you can gather vital research information, SurveyMonkey is an excellent choice.
SurveyMonkey gives you the ability to conduct detailed market research, run online opinion polls, and easily create advanced surveys. It even gives you a range of different pre-built survey templates, as well as some helpful features, which speed up the entire process. This means that you can get the data you really need as quickly as possible.
The platform supports advanced survey logic and is incredibly user-friendly to use. All of the questions are framed to make sure that there is not any type of consumer bias.
While there are a lot of pre-built templates to select from, you still have the ability to create a survey from scratch. You will be sure to find exactly what you need, as there are plenty of question types, running from rating scales to MCQs and more.
In terms of pricing, there are a number of different plans for you to select from, so you should be able to find something that is suitable for you. For example, there is a Standard Monthly Plan, Advantage Plan, Premier Plan, Team Advantage Plan, and Team Premier Plan.
Plans are billed on an annual basis, so do keep this in mind. Plus, there are often discounts available to make your money go further.
3. Qualtrics
Another tool that you may want to consider using is Qualtrics. This is an AI-based experience management platform that enables over 11,000 brands across the globe to manage consumer experience. With this tool, you can carry out high-quality market research at a quick pace.
Qualtrics will enable you to take care of all your consumer experience management needs from one location. From competitive benchmarking and market segmentation to gathering consumer feedback on new products and services, Qualtrics will enable you to do all of this and much more.
When using this platform, you will get advanced insights into all elements of market research. It makes the most of advanced statistical methods to help you find out more details regarding your target audience. It will only take you a small fraction of time to do this when compared with the conventional methods being used.
One of the areas where Qualtrics really excels is with the features it provides. No matter whether you want to understand buying behavior or develop a marketing strategy, this is the best platform to use.
Some of the different features you can expect include academic research options, brand tracking across multiple online channels, on-demand access to millions of respondents, fully optimized for all screen sizes, and in-depth ad testing across critical consumer segments.
You will also get online panel management, A/B testing for effective change management, conjoint analysis to optimize the consumer experience, and market trend analysis.
You can request a demo from Qualtrics if you want to determine whether or not this is right for you.
4. Tableau
Next, we have Tableau, which is a visual data analytics platform to help both established companies and startups understand complicated data in a simple manner. By using it, you can assess critical data items in an easy manner, gleaning critical insights.
This software gives you the ability to collate and collect data from a wide range of sources, including Google Analytics, relational databases, and excel sheets. You can then put these data items to generate collective datasets that provide you with a much more cohesive image of the market.
You can segment and assess data on Tableau based on a lot of different criteria, for example, demographics, geography, and much more. You can also generate interactive visualizations that you can share with your target audience.
You will find that Tableau is very enjoyable to use, as it comes with a simple and easy-to-use drag-and-drop interface to generate visualizations and reports, which require little to no knowledge of coding.
Plus, you can choose from a number of different versions when using Tableau, i.e. Online, Server, and Desktop, and it is also available on mobile.
There are a lot of different features that you can make the most of as well, including dedicated customer service, numerous levels of analysis granularity, an unlimited number of data connections, secure sharing and collaboration, and simple switching between extracted and live data. You can also enjoy programming-free collation and collection.
5. Google Trends
Another tool that can be very effective when it comes to carrying out market research is Google Trends. This is a research tool that can assist you when it comes to making your content more friendly for search engine result pages.
The tool provides marketers with deep insights into what audiences around the globe are looking for.
One element that is different about this solution in comparison to the other keyword research tools on the market today is that it displays relative search volumes. Relative search volume results give you the ability to understand how a specific search term is performing against other comparable terms.
With Google Trends, you can get detailed insights into all of the popular search topics. Results can be segmented in accordance with time, region, and even search network type. This is the perfect software on the market today for finding out more about seasonal keyword trends.
You can use Google Trends to find out about any dips or spikes in search volume that certain trends have sparked off, as well as comparative keyword research. This data can be used for a broad assortment of marketing campaigns, from content marketing to paid search and SEO.
Another great thing about Google Trends is that it is completely free to use, so there is no reason not to add this software to your armory of tools.
Final words on conducting market research in 2024
So there you have it: five of the best tools on the market today when it comes to conducting market research. The importance of gathering effective research cannot be ignored, yet you are going to need to have the right tools to do it.
The five tools that we have mentioned above are efficient and highly effective. They are also easy to use and will help you to digest all of the information that you gather.
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