It’s said that video content has emerged as one of the most advantageous formats out there to connect with an audience. Furthermore, it’s believed that more people prefer watching videos on streaming sites and social media than engaging with other forms of media. This is mainly due to the video being entertaining and being a combination of audio and visual elements.
As such, if you’re aiming to improve your content marketing strategy, you should craft videos that promote higher engagement rates. This means your content should be interesting and emotive to elicit a positive response from your viewers. Doing this can help you increase brand awareness and higher visibility in the digital sphere.
Here are 5 tips to create engaging video content
Use High-Quality Visuals
Among the most important factors in holding your audience’s attention is visual content quality. Research has shown that viewers respond more to content that’s visually captivating. It’s psychology explained about how the human mind is more attracted to imagery and can recall information better with a visual stimulus.
Thus, to make your videos more engaging you should ensure your videos have high production quality. This can be in the form of beautifully filmed footage with proper lighting, colors, and grading.
Make sure people’s faces featured in your videos are fully visible emotive. Alternatively, you can still create engaging videos with no people in them, provided that they’re concise. These can be colorful and informative graphics, animations, and slideshow videos.
Appeal To Your Adience’s Desires
One of the more traditional approaches to making content is to appeal to what your audience with for. These can be material desires such as fashionable clothing, new technology, and a specific lifestyle. It can also be psychological desires such as social acceptance, better finances, and attaining their goals.
You can choose to make this kind of video content relatable or aspirational depending on your message. The relatable video content should feature people around your target audience’s age and activities popular with them. Aspirational videos have more room to be flamboyant and imaginative to inspire your audience’s future ambitions.
Create Audience Interaction And Participation Videos
Involving your audience in content creation is one way to curate viral and highly-popular video content, especially on social media. If this is where your audience is found, then you should make videos that encourage their participation.
Some of the most popular inclusive video ideas include challenges, online polls, quizzes, and ‘choose your own adventure’ stories. These have become some of the most viewed videos on the internet because audiences prefer watching user-generated content.
What this means is that you can create content where fans can take videos of themselves interacting with your brand and share it. Doing this allows you to grow your audience and to get more exposure for your brand via peers sharing each other’s content.
Tell A Story With Your Content
Many brands have benefitted from using storytelling in content marketing videos. Character-driven content allows your audience to empathize with the story being told and can thus connect to your video message. It’s also refreshing for audiences to watch content that’s more personal as opposed to the direct selling video approach.
In order to tell a story with video, you’ll need to create the content as if it were a short film. Think about what story you want to tell and how to best capture and communicate the message. Include music that suits your story content to overlay in your video. Don’t forget to add a narration to your video if you want to create a documentary-style video story.
Use The Right Tone And Messaging
Make sure that you use the most suitable tone and messaging in your videos. This is how your audience will identify with your messaging and are more likely to be responsive to it. You should find the correct tone and message during the planning phase of your content creation.
The kind of tones for your videos can be cheerful, nostalgic, assertive, and lighthearted, for example. Whichever one you choose should support the message of the video. You can capture the right tone by using elements such as lighting, music, and emotive faces to set the video mood.
Using the right tone for each of your videos can establish or reinforce your brand identity and perception. Don’t be afraid to create humorous content as they can be just as emotive compared with more formal and serious videos.
Conclusion
Creating video content that’s enticing and engaging is possible when you use the above elements. If you have existing data and metrics about your audience, then you’re already halfway there.
You can use this information to formulate the right theme, tone, and story that’s relevant to your viewers. A key tip is to be as original as you can and make video content today that feels authentic. In this way, you can ensure your videos remain memorable and bring more individuals coming back to watch them.
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