It’s highly necessary to have an alluring logo for your business. as it is one of the most critical aspects of your identity as an enterprise. Your target market may find it difficult to remember your brand without it. Gain recognition, attract customers, build trust, stand out from the competitors with the help of the nicely-designed logo. As the business is becoming more and more competitive day by day, therefore to survive with the business, you must have a strong and popular identity among people. And that can be possible with the well-designed logo.Â
As we all know that modern businesses depend on marketing and in that attractive business logo design can play a vital role. So, brands are investing a lot of money in creating visual impressions in the market. Today, people are considering custom logo design as a salient part of the company, in terms of marketing strategy, brand value, and as a visual communication between brand and customers.Â
Without strong visual identity brands lose their meaning. It’s true that designing a logo isn’t an easy task, plenty of things need to be taken care of. Your logo design must give you attention where you need to think out of the box and present something creative and unique. So, let’s see what ideas in your design help to attract the people.Â
01. Understand your brand
A logo should communicate the brand identity to the public. If a business symbol is unclear or misleading, it may affect its communication with the audience. Well, it’s mandatory for the designer to study the brand before starting designing a logo. By doing this you can set your boundary surround that you need to design.Â
Your design must be inclined with what the brand is doing, what their future plan, type of audience they are targeting. If you’re able to include these many ideas in your business logo design then surely it gives your brand a great identity. Personality and professionalism of a brand must reflect in the design as we all know it’s the identity of the business.Â
If you’re unsure of which elements to include in the company logo, you may consult with your team if they have any specific ideas or details they want to add. For instance, if the company is known for a character or certain product, you can use it for your logo. Additionally, you can try placeit and other design platforms to make options for your company.
You can take an example of any famous logo, it’s built with considering the business value in mind. Adidas we know that it’s a popular sports brand, and the logo design completely says the importance of sports. Therefore, make sure that you consider this important point while designing a logo.Â
02. Know the purpose
Have a clear understanding why this particular brand requires a custom logo design. Whether they want to use it extensively in online marketing or make it suitable for the products.Â
Your logo has a significant impact in the whole business so it must be designed with some strong vision. Based on the audience the company has- whether it’s children or an elder one. Design in such a way that it connects the people, if the product which brand is selling is related to the children then make it animated or a cartoon design. Otherwise, it will just be a picture that won’t be able to attract the people.Â
Hence, be clear with the purpose of the logo to get the best use of it for your brand.Â
03. Select your design style
There are plenty of design styles available and you need to select which suits best for you. Here you need to consider the type of business the company is running because design style must be inclined with it. The logo should also mirror the business as a whole. For instance, if they have a physical store, you can check its overall ambiance and design to understand the company’s style better.
Retro or vintage style reminds us of the past or history which connect many older people and for the youngsters it’s new to look at. Modern style shows you’re following the trend and it looks appealing in the logo. Moreover, hand drawn, simple or minimal are additional design styles that can be used for your brand identity.Â
04. Use color properly
It’s a fact that colors are the most significant part of the whole logo maker Without the proper selection of it, it’s difficult to make an appealing custom logo design.Â
It has power to make your design or break it. It’s up to you how effectively you choose the color combination. The color you have selected must look aesthetic in the website as well, it must be your trademark color which you will use whenever your brand name comes.Â
Moreover, if you want to convey some important message to your audience with color then it’s the best way to do it. Each color has some hidden meaning associated with it and people can easily relate with it. Let’s say Red indicates power, strength. Yellow shows happiness, positivity, freshness.Â
In addition, it would be best to select tones that complement each other and are eye-catching when choosing the color palette for your logo. You wouldn’t want your symbol to look dull due to color choices.
So, make proper use of color in the design which holds the status of your brand and attracts the people as well.Â
05. Think beyond limit
Well, every company wants to stand out of the crowd and be different from others. But how? For that you need to present something extraordinary which holds the attention of the people.Â
Try to think out of the box and be imaginative with the design. Do some brainstorming to find something unique and creative which makes your design as an ideal for others. You can design a few mock-ups to see how different elements work together. It can give you direction when creating an innovative logo. It will surely give your brand a lot more attention, and that is what the ultimate goal of the logo is. Create something which people enjoy looking at so that it becomes part of your business and has a strong connection with you.Â
A successful logo is something which is not copied, added something creative and unique, so do consider this point while designing a logo.Â
06. Add deeper meaning
It’s necessary to attach some meaning with your business logo design and even it’s the most common thing you may notice in any logo. For instance, the logo of Amazon, FedEx, Baskin Robbins are perfect examples of how you can add hidden meaning.
Logo is more than visually appealing, it must be communicative with the audience by adding business value, mission, history in the logo. Doing this is quite common these days, you may see every logo designed with some specific meaning. You need to observe it carefully, and surely find something interesting.
You also need to follow this and surprise your customer with great design, really it makes a huge impact. But yes, by doing this design should not be compromised as well.Â
07. Find inspiration
Inspiration is necessary to reach the destination and here our destination is to craft an alluring logo. So, our inspiration would be any other brand’s design which you may find interesting.Â
Well, inspiration is the key and while designing you also need it, sometimes you may be stuck in brainstorming only and not finding a solution. At that time, look out for some popular design that will give you a solution. But yes, you have to just take inspiration from it, copying the logo isn’t a right approach. You don’t want your symbol to resemble an established brand since it may affect how your audience recognizes you.
To find an inspiration you have to look around the similar kind of brand, who is targeting the same audience, this will give you an idea of what can be done to create a aesthetic custom logo design.
08. Make your logo scalable
Your logo can be used in a variety of places, it can be small in size or bigger. While designing it, nobody knows about it. Still, it needs to consider this point and make it versatile that gives appealing look and legibility in bigger billboards and small items as well.
Let’s say for a promotion activity, your logo can be used in big banners or posters and to showcase your products in the market, it must be used in every item you sell. It can be pen, business card, letterhead, employee’s id card and many more. It should not lose the attractiveness and visibility in any case. Thus, do consider this very important point before starting to design it because you can’t run away from this situation.Â
09. Follow simple design
Well, you don’t need to make a complex design to impress the customer, simple design is enough. Attractiveness doesn’t need to do anything with the complexity. A nicely-designed logo with proper and limited use of colors, fonts and shapes are enough.Â
Don’t use excessive design elements, a limited use of it can give you an appealing and elegant logo. It’s a way to represent your brand so if it’s simple then you can reflect your professionalism through the business logo. People sometimes give more effort to make it attractive and use irrelevant colors, fonts which makes the situation even worse. Most of the logo design agencies are sharing the same principles: keep things simple! Therefore, don’t emphasize more on looks, just make it simple yet it’s able to capture the attention of people.Â
10. Pick your font
The most essential part of the whole design, as your brand name needs to be highlighted, so must choose a unique typeface. Still, many designers don’t give much emphasis to the font, the fact is that it shows brand personality.Â
Depending upon the type of brand for which you’re designing a logo, a font also matches with its personality. For example, contemporary fashion then must be modern and elegant, if the brand is selling products related to children then it must show the fun.Â
You have a choice of millions of fonts available free of cost in the market and use it in your design. That means there is a very rare chance that your font is similar to others. But still you need to find out unique than others. If you want to go the extra mile, you may also create your own font for your company logo.
Wrapping up
No matter what business you’re running, having an alluring logo is the foremost requirement nowadays. It’s hard to distinguish your brand from the thousands of others without a well-designed logo. Make sure that your logo speaks the true value of your company and in that case above discussed ideas would help you.
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